“The Ulitmate Guide to Sex After 50”: Joan Price’s Groundbreaking Book

Senior Dating

“The Ulitmate Guide to Sex After 50”: Joan Price’s Groundbreaking Book

Hayley Matthews Hayley Matthews • 10/04/16

The 411: With a five-star rating on Amazon, Joan Price’s book “The Ultimate Guide to Sex After 50,” her third non-fiction senior sex book, is taking the senior dating world by storm. 

Joan Price has always lived a passionate life, but it wasn’t until age 57 that she truly found her calling. After meeting her late husband, Robert, Price, who is now 71, discovered their relationship was full of love, passion and sex.

Her experience was contrary to the stereotypical point of view that older relationships are bland and sexless. Frustrated by these narrow opinions, Price set out to change the conversation about sex later in life, and her new book, “The Ultimate Guide to Sex After 50: How to Maintain — or Regain — a Spicy, Satisfying Sex Life”, does just that.

“The book is a motivating, self-help resource to understand what’s happening in our bodies, our minds and our relationships,” she said. “It’s encouragement to stay sexually vibrant whatever is going on with us, whether coupled or solo.”

Let’s talk about (senior) sex

It’s no secret that the world’s view of seniors having sex is inherently bad. Price begins with this — what she calls the “ick factor”, or society’s aversion to talking about the sexuality of their elders.

This stigma against seniors embracing their sexuality causes many of them to feel hopeless and think of their sex life in the past tense.

“Our sexuality isn’t just about what happens when our genitals connect, or try to. It weaves into how we feel about ourselves and our bodies, what we want from our next relationship, what we learned from our last one(s),” she said. “So yes, the information about dating, solo sex and sex with a new person are all part of what we may go through as we age.”

Through both professional advice and personal stories from her wide fan base, Price answers every question you have — and even those you haven’t thought of yet — about maintaining your sex drive later on in life.

“I have been answering readers’ questions about older age sexuality for 10 years, and I’ve compiled the most comprehensive and up-to-date information that addresses the concerns that boomers, seniors and elders ask me,” she said. “It has more medical information than my previous books and a lot more about the psychological issues, too.”

No topic is off limits for Price. She fearlessly covers it all, from learning to love your body at any age to discussing your biggest sexual concerns with your doctor.

She also gives advice to readers on how to cope with some of the complications older couples might face. This includes everything from dealing with a low sex drive, to more serious concerns.

Price offers practical advice on tough topics, such as how to maintain a relationship when your partner is going through difficult diseases like cancer or dementia.

The book also introduces older generations to the world of online dating. Singles over 50 may have been out of the dating game for a while, and Price gives constructive tips and tricks to help them leverage the new tools.

According to Price, sexy is an attitude and a way of life, completely independent of age.

“It’s never too late to rediscover — or discover for the first time — how to live passionately, authentically and fully,” she said.

As for any follow-up books, Price is simply concentrating on the success of “The Ultimate Guide to Sex After 50” and booking workshops so she can interact with her readers.

“That’s my favorite part of the work I do: talking out loud about senior sex, sharing my information with warmth and humor,” she said.

“The Ultimate Guide to Sex After 50” is available on Amazon. For more information about Joan Price, visit JoanPrice.com.