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|Hayley Matthews • 7/27/17|
The Short Version: Laurel House is a prominent dating and empowerment coach with a unique outlook on the dating scene. Whether you’re going through a string of bad first dates or suffering through a bad breakup, Laurel’s personalized assistance gets to the heart of the issue and suggests concrete solutions to emotional problems. While still in her 20s, Laurel went through two divorces and several proposals, so she knows what works and what doesn’t. Now older and wiser, Laurel (a former dating coach on “Famously Single” on E!), applies her personal experiences, mistakes and all, to advise men and women on everything from how to introduce yourself to a crush to how to keep a long-term relationship feeling fresh and exciting. In one-on-one coaching sessions, Laurel helps singles develop confident, attractive, and effective dating skills to help them through life.
Los Angeles celebrity dating coach Laurel House offers a weekend-long dating boot camp for singles seeking self-improvement. During the weekend retreat, the dating expert assesses her client’s dateability and provides tailored feedback where she sees room for improvement.
Recently, a good-hearted single man showed up at her door in a last-ditch attempt to learn on how to date. Laurel worked one on one with him and explained the principles of attraction while recommending concrete dating strategies to get results. She even went on a mock date with him to give him specific pointers on his dating behavior.
When he came to Laurel, the man didn’t think he had a real shot at love; however, by the end of a few coaching-intensive days, he realized he was entirely capable of attracting the right woman. Thanks to Laurel, he felt more confident and optimistic about his date prospects, and he couldn’t wait to get back out there. Within six months, he was engaged to be married.
“His is actually the first client wedding I’m going to because I just felt so invested in this guy,” Laurel said. “I’m so happy for him.”
Since 2010, Laurel House has helped daters understand what they can do to date more effectively online and in person. She is a straightforward, tough-love dating coach unafraid to tackle any dating issue. With direct advice (and the occasional swear word) Laurel seeks to open her clients’ eyes to the reality of dating. “I want to shake people out of their boxes,” she said. “Many of my clients stay with me throughout every phase of their relationships.”
Laurel coaches clients of all ages, from 22 to 82, on how to develop effective dating and relationship skills. She’s worked with single parents, celebrities, virgins, widowers, and everyone in between. Her down-to-earth and blunt coaching style appeals to daters seeking to improve their love lives in meaningful ways.
You can sign up for her hands-on dating coaching services online and connect with her in a minimum of 10 coaching sessions via Skype or phone. By assisting with writing messages to a crush and putting together a date outfit, Laurel makes her clients feel less uncertain as they navigate the dating world.
For Laurel, the course of love had a rocky beginning. She got married when she was 21, and then she got divorced six months later. By the time she was 27, she’d been divorced twice and proposed to multiple times. She knew she was doing something right to get into so many close relationships, but she also recognized the mistakes she had made and understood how to correct or avoid bad situations in the future. Today, she is engaged to be married to a guy she met online and is completely at peace with the dating decisions and disasters that led her into his arms.
Laurel’s life is an open book to her clients. She’s a single mom, and she owns that. “One woman said I made being a single mom cool,” Laurel said with a small laugh. “That’s not my intention. It’s fucking hard, but there’s no shame in that.”
She began by giving advice to friends who had less dating experience than her, creating dating profiles for them and giving tips on sex during girl’s night discussions. Over time, she grew her expertise and her audience as a writer and editor for a slew of lifestyle magazines, including Playboy Magazine. She interviewed many notable sexperts and grew comfortable talking about how dating works from first impressions to first sexual encounters. Then Laurel fell into coaching by posting helpful and empowering videos for singles on her YouTube channel.
In compact videos, Laurel offered sage dating advice on hot topics and common dating questions, including “Does penis size matter?” and “How do I get over heartbreak?” When members of her audience contacted her with specific concerns and follow-up questions, Laurel gave out more specific feedback.
“Eventually, I realized I was giving out so much free advice to people by email and by phone,” she said. “So I thought I should start charging for this. I didn’t even have a name for what I was doing — I didn’t know it was dating coaching — until a production company contacted me because they wanted to get into the dating TV space.”
The same company that produced Gordon Ramsay’s “Kitchen Nightmares” tapped Laurel for her savvy advice and defined her as a dating coach. She ran with it. Today, as a professional dating coach, Laurel brings her own personal dating history into the conversation to help her clients learn from what she did right and wrong.
Laurel’s approach to dating is as honest and direct as her coaching style. She recommends developing confident vulnerability — that means admitting mistakes, showing flaws, and being completely authentic on a date. “It’s not about being cocky,” she clarified. “It’s about being confident and effectively owning who you are. Without apology.”
After years of experience, Laurel has become a flirtation and communication expert sought after in the dating industry. She has written for dozens of major publications, including Glamour, Reader’s Digest, the Huffington Post, and Thrillist, and given singles worldwide clear guidance for finding dating success.
“At the end of the day, you shouldn’t allow the app or website to control your style of communication to begin with,” Laurel said in an interview with The Date Report. “Take control yourself, and ask real substantive questions that will allow you to get to know someone on a substantial level before you meet in person.”
One of the pillars of Laurel’s dating advice is being what she calls “sticky.” Someone who sticks in a person’s mind. The dating coach believes everyone can be sticky because everyone has an interesting story and complex personality. Ultimately, being magnetic and memorable means just being 100% yourself on a date.
For example, Laurel’s stickiness as a young, divorced single came from how she shared her dating history openly and without embarrassment. She didn’t ask for approval, and she didn’t try to put a positive spin on her past relationship mistakes — she just owned it. Many of her dates found her honesty unexpected and interesting.
“There’s something powerful in saying ‘This is who I am and where I’ve been,'” the dating coach said. “When you identify what makes you you, that allows you to be sticky.”
Whether you’re looking for some pointers in bed or step-by-step advice on creating a killer online dating profile, Laurel House has a range of instructive products for daters including videos that sum up her dating expertise in a concise and compelling fashion. She wants to cover everything related to dating, even taboo sex topics, to help singles prepare themselves to enter the modern dating world with excitement instead of fear.
“My coaching is much more than just how to date,” she told us. “It’s how to build confidence, voice your needs, communicate effectively, and maintain a relationship.”
“Because of you, I am more aware of and assertive of my needs and my value!” — Linda, one of Laurel House’s clients
Over the years, Laurel has written five books on dating, fitness, and stress relief and even has a jewelry line to empower single women. These uplifting resources give daters direction in a personable way. “She relays information in a way that feels like the best of one’s girlfriends is sharing her hard-won wisdom,” wrote Rebekah Wright in a review of “Screwing the Rules: The No-Games Guide to Love.”
Throughout every stage of the dating process, Laurel sticks close by her client’s side as a confidant and adviser. Whether you need to ask about a wardrobe choice or dissect a text from your crush, this accessible dating coach is just a text message away. “I consider myself a dating partner, not a dating coach,” she said. “I know how hard dating can be, and I make myself very much available for answering questions and talking things through with my clients.”
Sometimes the hardest part is getting her clients to stop standing in their own way. One single woman from Canada came to Laurel with a list of restrictions. She wanted to date a Catholic man who was her ethnicity. She didn’t want to kiss before getting engaged. She refused to date online.
Gradually, Laurel helped the Catholic single get past her unnecessary hangups and stay open to the possibility of love wherever it found her. Plus, Laurel’s support as a certified personal trainer led the woman to get in better shape — she lost about 75 pounds — so she felt attractive and ready to date.
Today, the woman is happily dating a Puerto Rican man (who isn’t Catholic) and still comes to Laurel for general life coaching. “She has completely changed her life,” Laurel said, “which is amazing.”
Many others have gotten into committed relationships and sent thank-you messages to Laurel for her help. “Working with you has been incredibly enlightening,” wrote 38-year-old Amaya in a testimonial. “I have always had a strategy with business and job interviews, but just sort of assumed that love would fall into place.”
“I wish you were on my shoulder on all of my dates since you always seem to have the perfect thing to say in the best possible way.” — Amaya, one of Laurel House’s clients
Her advice works for singles of all ages and experience levels. One single father came to Laurel for help attracting a wife, and, after he found himself in a committed relationship, he referred his daughter to the dating coach. Laurel then mentored the young woman on how to date effectively and avoid the wrong types of relationships from the get go.
“Laurel is hands down one of the most candid and matter-of-fact people I have ever digitally met,” said Jen, a 29-year-old client. “For reals, this chick is hella smart and digs breaking things down for peeps to help them understand.”
Whether you’re battling dating insecurities or just picking the wrong partners, Laurel House’s dating coaching can help you correct dating errors and find what you’re looking for. The dating and empowerment coach has reached millions of people worldwide with her instructive articles, engaging videos, and televised appearances. What’s more, her individual coaching sessions and weekend retreats help individuals delve into their own dating styles and become more confident in the dating realm.
In September 2017, Laurel will launch a print and online magazine called XO Magazine designed to be a go-to resource for readers seeking advice on a wide variety of dating topics. As the first dedicated dating magazine in the US, the publication will compile the expertise of dating coaches, relationship counselors, OBGYNs, and other relevant voices in the industry.
“I want to address everything head on when it comes to dating — the good, the bad, and the icky,” Laurel said. “I have a lot going on, but I’m excellent at juggling.”