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|Adam West • 9/29/16|
The Short Version: Planning the perfect date can come with a lot of pressure, and deciding where to go should be the easy part. Concerts are often a fantastic, stress-free setting for getting to know someone new. Since 2006, ReverbNation has held the reputation as an excellent resource for rising artists looking to make it big, but they also have plenty to offer fans, who can stay in the know with extensive show listings and reviews on over 4 million bands and solo acts. ReverbNation ensures the best new artists are the ones getting noticed — and helps concertgoers share their passions and create lifelong memories with those who are like-minded.
Coming up with the perfect date with someone you’ve been wanting to ask out can be a little daunting. Dinner and a movie is hardly memorable anymore. Meeting up for a drink or coffee can put too much pressure on the conversation. Then, you remember always seeing your crush wearing headphones and hearing them talk about music. How about a concert?
You’re on the right track. The next step is finding out about the shows that are coming up in your neck of the woods. This is where ReverbNation becomes valuable for fans.
Many up-and-coming musicians know the benefits of joining ReverbNation, a Durham, North Carolina-based company that has played a role since 2006 in launching the careers of now-popular artists like Kacey Musgraves, Imagine Dragons, and Alabama Shakes. However, ReverbNation also has plenty of resources available for music fans in general.
So before you ask your new love interest out, you can spend some time looking at ReverbNation’s listings of upcoming shows. Many of the bands you’ll find will include links to Musician Pages, where you can check out featured songs and videos, read fan reviews, and discover similar artists.
With a little bit of research on ReverbNation, you’ll find out about all of the emerging acts playing concerts in your area, and you’ll be able to impress your date with how much you know about the local music scene.
ReverbNation’s Chief Creative Officer, Simon Perry, began his career as a member of a band before becoming a multi-platinum songwriter and producer. Now happily married with a child, Simon’s dating days are over, but he told us how half of the women he’s courted over the years have had some kind of connection to music. He even dated a Danish girl who was the drummer of his band for several years.
According to Simon, the best first dates are always concerts.
“Live music is shared passion. It’s an event, so you don’t have to talk to each other the whole time. There’s something else to focus on that you can discuss before and after,” he said. “And if it’s the kind of a band with a ton of ballads, then you can put your arm around your date and sing along.”
Listening to the latest tunes is a way to form a strong bond with someone because fond memories can often emerge following these discoveries. It’s similar to going on a date at a restaurant that neither of you has tried. It’s always more exciting when neither party knows what to expect when they first open up the menus.
Concert listings aren’t the only avenue to discovering new music through ReverbNation. The resources and effort they put toward ensuring fans are listening to the most current high-quality songs manifests itself in several ways.
One of ReverbNation’s core goals is listening to the vast quantities of uploaded songs each month and ensuring the best bands get noticed.
“We get between 30,000 and 35,000 new artists every month and they bring with them about a quarter of a million new songs,” Simon said. “You can imagine that listening to all of those songs is a pretty big task.”
Simon described the process as part human and part algorithmic. ReverbNation crunches numbers to get useful data on how people interact with the bands that use their site, so they usually have a good idea of where emerging artists are coming from.
The songs go through two tiers of tech-enabled review before the experts from their team of Senior Curators get the final say. This team of tastemakers is made up of bloggers, DJs, TV and radio producers, journalists, and other experts with the goal of ensuring the most exciting groups get discovered.
“The very best music we put into our own artist incubator, which is called ReverbNation Connect,” he said. “We feel pretty good about identifying the next round of stars.”
When artists are selected for the Connect incubator, ReverbNation invests in those acts and puts a bright spotlight on their songs. The Watch List is the section of their website where you can view videos that document the journey that bands take from their hometowns to places like New York City and Nashville.
Recently, Sammy Brue, a 14-year-old songwriting virtuoso out of Ogden, Utah, and one of the first artists to join the ReverbNation Connect musician incubator, signed with New West Records.
Wise beyond his years and hailed by Rolling Stone as an “Americana prodigy,” Sammy is in the vein of folk singers like Bob Dylan and Woody Guthrie, and The Watch List has featured many of his songs and videos. And this is just one example of an act whose career has taken off thanks to the efforts of ReverbNation.
On the flip side, The Watch List allows fans to find artists early in their careers and follow them to potential stardom, making them feel like they’re part of the evolution of a rising star.
Another way of finding out about the hottest up-and-coming bands is through the ReverbNation Discover app, which offers handpicked, ad-free music streaming from their community of more than 4 million artists.
The songs you’ll hear featured on this app are the result of the curation process that ReverbNation cares so much about, and it’s a great way to find out about the best new artists before anyone else. You can impress your crush by sharing new discoveries with them through text messages, email, and social media.
Many artists are creating new and interesting music, but they have a difficult time getting noticed with so many bands all trying to get discovered.
Crowd Picks is a section on ReverbNation where musicians can upload their songs and purchase a Crowd Review that will get their tunes in front of an independent group of everyday listeners. If enough voters agree that a song should be rated a 7.5 or higher, bands become ReverbNation featured artists and have a better chance of ending up on the homepage of the site.
ReverbNation’s curators are highly qualified audiophiles, but there’s something special about peer recommendations. And that’s what you get with Crowd Picks.
Many of us are aware of the famous music couples, both past and present. There’s Jay-Z and Beyoncé, Johnny Cash and June Carter Cash, Gwen Stefani and Gavin Rossdale, Kurt Cobain and Courtney Love, Bruce Springsteen and Patti Scialfa, and the list goes on and on.
The point is that it’s not only fans who find love through their mutual interest in music. More often than not, performers themselves fall in love with one of their bandmates, or sometimes multiple bandmates if you’re in Fleetwood Mac.
ReverbNation offers many resources to artists, including Musician Pages where people looking to start a band can find other performers to collaborate with.
“Being in a band, making music, is an extremely cool way for people to meet,” Simon said.
Plus, fans are always attracted to someone in a band.
“Everybody knows that girls are the perfect musician’s weakness because, without a girl to write about, there would be no music,” he added.
You’ve done all your research on upcoming concerts in your area and found a relatively unknown band that could easily be on the verge of making it big. And the best news of all, you asked that special someone out, and your date is this weekend.
You’ve listened to a handful of songs on ReverbNation from the band you’re seeing and sent them to your new love interest, and you’re both excited about the date. And, who knows? This could be the same band that’s cleaning up at the Grammy Awards in a couple of years.
“You’ll always have that show where you discovered a band together that went on to fame,” Simon said. “Everybody remembers where they were the first time they saw Nirvana, Matchbox 20, the Smashing Pumpkins, or Maroon 5, and more of those types of artists start on ReverbNation than anywhere else in the world.”