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|Hayley Matthews • 6/26/17|
The Short Version: From its early days as a vodka distillery in Moscow, the Smirnoff name has been synonymous with quality drinks. The longstanding vodka brand expanded into North America in 1941 when brown spirits were dominating the market and barely anyone drank vodka. However, the transparency and integrity of Smirnoff vodka soon won over drinkers from coast to coast. Today, Smirnoff serves consumers in 130+ countries and encourages anyone over the legal drinking age to try its smooth vodka. Whether you’re hankering after a cosmopolitan or a pre-game sangria, Smirnoff’s bottles of vodka offer a variety of refreshing tasting flavors to share with someone special. Serve with confidence and drink responsibly.
In March 2017, model Chrissy Teigen announced she was starting a new relationship — with Smirnoff, a world-renowned vodka brand. Don’t worry, she’s still devoted to John Legend. She just decided to make her love for Smirnoff vodka known in sassy commercials and fun projects in partnership with a brand as authentic as she is.
Chrissy’s go-to cocktail is a Smirnoff No. 1 and soda, a simple drink to mix up, yet still great tasting. But even low-maintenance girls want to spice it up every now and then. So, Chrissy collaborated with Smirnoff to curate two specialty cocktails incorporating SMIRNOFF No. 1. One of which she named after her mom, Pepper Thai.
Since 1941, Smirnoff has served quality people a quality drink. This iconic brand led a cocktail revolution in the US and put vodka on the map by pairing SMIRNOFF No. 21 Vodka with Jack Morgan’s ginger beer and a spritz of lime. This classic cocktail, known as the Moscow Mule, has been tantalizing the taste buds for generations since.
“This simple, yet effective, combination brought excitement and vigor to the vodka industry, revolutionizing cocktail culture as we know it today,” said Johannah Rogers, Senior Brand Manager at Smirnoff.
Today, Smirnoff products are sold in more than 130 countries worldwide. Their array of award-winning and time-tested drinks can stand alone in a silky shot, pair well with a favorite soda, or jazz up a martini with a triple-distilled splash of vodka. Such simple drinks are perfect for sharing with a date on a romantic evening.
Chrissy Teigen isn’t the only one who approves of Smirnoff’s vodka — the Huffington Post recently praised SMIRNOFF No. 21 vodka for its smooth and clean finish. Smirnoff outstripped four more expensive vodkas in a blind taste test — proving the true value of this longstanding brand. If you’re looking for a drink to serve to your date, you can’t go wrong pouring a glass of Smirnoff vodka.
“Smirnoff is the world’s number one vodka for everyone,” Johannah said. “Our consumer is really anyone that is of legal drinking age who wants a good, quality vodka at an affordable price.”
Daters yearn for authenticity and trustworthiness — and so do consumers. Smirnoff goes to great lengths to be a reliable staple for adults in search of a way to unwind. The brand’s innovation continually pushes boundaries and redefines the role of vodka in people’s lives. From Ruby Red Grapefruit to Fluffed Marshmallow vodka, Smirnoff’s team thinks outside the box when it comes to flavor.
“Our customers are looking for more natural ways to consume products — from ice cream to energy bars — without sacrificing quality or flavor,” Johanna explained, “which is why we decided to launch the newest addition to the brand portfolio: SMIRNOFF Sourced.”
SMIRNOFF Sourced is a gluten-free vodka made with 10% real fruit juice from concentrate. The Pineapple, Ruby Red Grapefruit, and Cranberry Apple flavors really pop in a mixed drink. If you’re looking for a simple cocktail to kick off the night, just add a splash of soda to these premium flavored vodkas.
The versatility of Smirnoff vodka gives couples the chance to explore fun taste combinations while staying in and sipping cocktails together.
Johannah recommended a Smirnoff original, the Moscow Mule, for any daters hoping to wow a significant other. This drink combines SMIRNOFF No. 21, ginger beer, and a fresh lime slice. It’s really easy to make, which means it’s ideal for anyone on a date. Simply pour the ingredients into a copper mug, add ice, stir, and enjoy.
You can find this recipe and many other quick and easy drink recipes here. From outdoor parties to wedding cocktail hours, Smirnoff offers a drink for practically any occasion. Whether you prefer vodka drinks that are ready to serve or spiked with flavor, Smirnoff’s diverse shelf of vodkas is sure to tempt you and a date on a romantic evening.
Mixing up a fancy signature cocktail can make a good impression on your guest and provide a low-key date activity for you both.
Smirnoff is James Bond’s drink of choice when seducing the ladies and saving the world. From the first Bond movie, “Dr. No” in 1962, to the more recently released “Quantum of Solace,” 007 has been pouring himself classy vodka-infused martinis (shaken, not stirred) for decades.
The right cocktail is essential on a first date or a special anniversary. It’s a conversation starter. It’s a tasty addition to any meal. And it can be a major turn on. Mixing up drinks at home is cheaper and more intimate than going out to a bar, so we highly recommend it on a date night.
Need some inspiration? The following three signature cocktails can whet your appetite and get your date’s attention.
Named after Chrissy Teigen’s mother, the Pepper Thai is a gorgeous and refreshing tasting drink made with love. “My mom is basically one of the happiest people on this planet,” Chrissy said in a cocktail tutorial for Delish. “She deserves a signature cocktail.”
Here’s what you’ll need to make the cocktail:
To prepare this drink, first you’ll make the strawberry pepper syrup by blending 12 strawberries with one cup of sugar, six ounces of water, and one teaspoon ground black pepper. Then, in a mixing glass, combine basil leaves with your spicy strawberry concoction. Add lemon juice and SMIRNOFF No. 21. Fill the glass with ice and shake it up until it’s nice and cold. Strain over fresh ice cubes into a Collins glass. And, finally, top with club soda.
If you feel like being really fancy and impressive, you can garnish it with a slice of strawberry and a Thai basil sprig. Voilà!
As the name implies, the Just Right drink really hits the spot. Sweet, tangy, and with a warm finish, this drink is sure to wow your date with original flavors. Here’s what you need:
The preparation is pretty straightforward. You add all the above ingredients in a mixing glass or tin, fill in some ice, and shake vigorously. Then pour out the specialty drink over ice, add a couple fresh pear slices if you’re feeling extra fancy, and say cheers!
Looking for something a bit simpler? Something that won’t have you wandering the grocery store for obscure ingredients? Try SMIRNOFF No. 21 and soda.
All you need is one part world-class Smirnoff vodka and two parts of your favorite soda. And ice. Bam. Done. It’s easy to keep these ingredients on hand so you’re ready in case of an impromptu date at home. You can invite your date inside, whip up a few drinks, and savor a simple and intimate evening together.
As a brand, Smirnoff stands for inclusivity and welcomes diversity. Its parent company, Diageo, has been named among the “Best Places to Work for LGBT Equality” by the Human Rights Campaign (HRC) and has scored a perfect 100% on the Corporate Equality Index nine years running.
In June 2017, Smirnoff launched a new limited-edition bottle to celebrate diversity, inclusion, and love in all of its many forms. The SMIRNOFF No. 21 “Love Wins” bottle honors LGBTQ Pride Month with 21 different rainbow-colored bottles featuring the photos of a real LGBTQ couple.
“Between these images and the differing rainbow aesthetics, no two bottles are identical,” Johannah told us.
To show support for the LGBTQ community, Smirnoff has pledged to contribute a minimum of $260,000 to the Human Rights Campaign. For every limited-edition SMIRNOFF No. 21 “Love Wins” bottle sold, the brand will donate an additional $1 to uphold social equality around the world.
“Smirnoff is truly the vodka for everyone,” said Johannah. With integrity and authenticity, Smirnoff proudly stands beside consumers of all backgrounds, beliefs, and orientations.
Next time you’re planning a date, grab a bottle of Smirnoff to enjoy together. This classic vodka brand promises unparalleled quality in every glass. You can explore a variety of fruit, zesty, and sweet flavor combinations with Smirnoff on your shelf. It’s a great way to mix things up on a date and give that someone special a reason to linger by your side.
Ultimately, Smirnoff is about bringing people together. Over the decades, the world-renowned vodka brand has won over a number of fans, including Chrissy Teigen, and expanded by appealing to people with diverse tastes. These drinks are for everyone. Whether you’re looking for a romantic alternative to a bar or a specialty cocktail for a wedding, Smirnoff vodka can liven up any occasion by mixing in some laughter, discussion, and good will.
“We know that people are always looking for something new, cool, and exciting,” Johannah told us, “so we aim to continuously deliver unique and innovative products in addition to offering our tried and true SMIRNOFF No. 21 vodka that everyone loves.”