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|Sean Garrity • 6/07/17|
The Short Version: For more than 20 years, BedandBreakfast.com has been playing matchmaker between couples and B&Bs around the world. With upward of 1 million visitors each month, the site is an effective platform for its partner properties to broadcast personalized lodging experiences to couples looking for unique getaways. Bed and Breakfast’s traveler-focused articles have users logging in every day to plan their vacations and find the destinations of their dreams. By working directly with over 8,000 innkeepers worldwide, BedandBreakfast.com is the web’s largest B&B travel site, curating content that covers the best the industry has to offer.
Bed and breakfasts have long been popular choices for traveling couples. They’re typically small properties with an average of six rooms, providing a level of intimacy unmatched by their larger hotel cousins. Roughly, 43% of B&Bs are located in village settings, and the vast majority of innkeepers are couples who got into the business because of their love of people.
B&Bs offer couples hyper-personalized experiences and opportunities to interact with others, which is why the industry has experienced 14% growth every year since 2010. One of the main drivers behind much of that success is the web’s largest B&B travel site, BedandBreakfast.com.
BedandBreakfast.com partners with more than 8,000 innkeepers around the world to showcase their properties to the people who are looking for the unique adventures B&Bs provide.
“Bed and breakfasts are great fits for specific types of travelers — especially couples,” said Ryan Hutchings, BedandBreakfast.com’s Global Marketing Director. “B&Bs are normally out in the countryside or in historic locations, so the experiences they provide are very meaningful, rich, and romantic.”
By working in tandem with innkeepers, BedandBreakfast.com is able to curate detailed information about the properties featured on the site. This makes it easy for visitors to find the B&Bs best suited for them.
“Bed and breakfasts aren’t just places to sleep,” Ryan said. “They’re destinations people go to be together and share intimate experiences.”
BedandBreakfast.com is more than just a travel site. Because it focuses on only one segment of the travel industry — bed and breakfasts — the site is able to offer a customized approach to finding accommodations that some of the more varied travel websites can’t.
“There’s a lot of relationship building that happens for us, and we think that’s very important,” Ryan said. “One of the joys of our business is to have that one-on-one relationship with innkeepers around the world and develop a place where they know this is a website that understands their business.”
These relationships work to bring innkeepers relevant reservations from travelers who are specifically looking for the type of experience offered by B&Bs.
Ryan told us BedandBreakfast.com operates with the understanding B&B visitors are a different breed of traveler. That’s why the site’s content largely focuses on couples — the demographic most likely to book a stay at one of their partner’s bed and breakfasts.
“We recognize bed and breakfasts aren’t for everyone,” Ryan said, “so we target our marketing on people who are interested in the experience this type of accommodation offers.”
This benefits both the travelers who stay at the inns and the bed and breakfasts listed on the site. As Ryan noted, the return rate for the site’s partners can be up to 80% — a number that’s nothing to sneeze at.
Many travelers who prefer to patronize B&Bs are looking to stay at unique sites away from the everyday hustle and bustle. The overwhelming majority of guests are couples who prefer the intimacy of a communal environment where the innkeeper knows your name and makes you breakfast.
“At hotels, you’re on your own,” Ryan said. “B&Bs are usually very couple-focused. They’re popular destinations for anniversaries and special occasions.”
In a B&B, you can cater to more than just your lodging needs. Most B&Bs will also happily plan excursions and special outings for you to complement your weekend. Innkeepers are usually very knowledgeable about what’s happening in their area and can point you to the best local food and entertainment options.
Travelers can search BedandBreakfast.com by region and even topic to find the properties they’re looking for. If you’re looking for European charm, the site has extensive listings on the most romantic countryside inns in Europe. Visitors can find secluded Irish fishing villages, French vineyards, and quiet English farms with the click of a mouse.
If sleeping in a castle is more your style, a stay at Chateau de Bonnemare in Radepont, France, will bring you back to the Renaissance. Couples seeking royal-like accommodations can choose from an assortment of chambers to fulfill any of their wildest fantasies. Enjoy a continental breakfast each morning, and if you give your hosts a bit of notice, they will pack you a romantic picnic lunch to enjoy while you’re strolling the luxuriant grounds.
For those looking for something slightly more modern and chic, BedandBreakfast.com has a section full of choices. Trendy neighborhoods, fire pits, lots of activities, and technology everywhere will have millennials and those with similar tastes thrilled with what BedandBreakfast.com has carefully curated.
Options like these show just how committed BedandBreakfast.com is to searching out bed and breakfasts that give visitors comfortable stays and distinct experiences.
The site’s traveler-focused articles bring properties to life to help couples find the perfect place for their getaway. With categories, such as Romantic Travel, Outdoor Adventure, and Food and Wine, travelers can get in-depth information that goes well beyond a property blurb.
Perhaps you’re heading to Savannah, Georgia, for your wedding anniversary but would like to surprise your special someone with an especially romantic weekend. Pop over to BedandBreakfast.com’s blog and find the article “Romantic Things to Do in Savannah,” which shows all the ways you can plan out a memorable weekend authentic to the area.
If skiing is a passion you share with your partner, “Ski B&Bs in Top Mountain Towns” tells you all you need to know about the locales where you can catch the best powder around the States and the top B&Bs nearby. In Stowe, Vermont, for example, Garden Tower B&B will warm you and your lover up with a steam bath, sauna, heated floors, and a fireplace. If you’re jetting to the West Coast, Mammoth Lakes, California, offers one of the largest skiing and snowboarding resorts in North America. And, if you find yourself missing New England, you can stay at the colonial-style Cinnamon Bear Inn in between runs.
No matter where you’re heading, the traveler articles on BedandBreakfast.com are an excellent way to get the insider feedback you need to plan an unforgettable trip.
You might be wondering how BedandBreakfast.com has managed to get matching travelers and B&Bs down to such an art. The site employs past innkeepers and others who have been in the B&B industry so they can fully understand the needs of both travelers and hosts.
This extra layer of expertise goes a long way to earn the trust of innkeepers and help them market their brands. It also gives BedandBreakfast.com the ability to identify quality locations for its readers.
The site provides multiple tools to help its partners stay at the top of their game. Innkeepers can attend webinars covering marketing strategies such as how to increase their web traffic. BedandBreakfast.com also hosts events in cities across the country to bring innkeepers together and educate them about developments in the travel industry.
With this type of hands-on approach — building relationships with partners and linking travelers to their dream getaways — it’s no wonder the B&B industry has been steadily growing each year. And, thanks to BedandBreakfast.com, this growth shows no signs of slowing.