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|Hayley Matthews • 8/30/17|
The Short Version: Backed by more than 25 years in the dating industry, Carmelia Ray provides matchmaking services, dating coaching, and online dating assistance to singles looking for love. Her team works one-on-one with clients in a concierge firm that specializes in vetting date prospects and arranging compatible dates. Throughout her career, Carmelia has taken on over 8,000 matchmaking clients and facilitated over 1,000 marriages. The matchmaker is also a leading voice in the dating industry, working with other experts and professionals to develop proactive services that help people connect. Based in Toronto, Carmelia Ray’s boutique matchmaking firm creates tailor-made dating programs to make it easier for singles around the world to find a love interest online or in person.
Carmelia Ray has built her reputation as a celebrity matchmaker and dating coach one conversation at a time. In 1992, her first job as a telemarketer at a dating company taught her how to talk to singles in a productive and positive way. She was on the phone anywhere from 40 to 60 hours a week, learning as she went. Over the years, she heard thousands of singles talk about how challenging the dating world could be, and she realized how universal many of their dating problems were.
Branching out from the call center to work as an entrepreneur, Carmelia began networking with matchmakers and dating coaches and understanding more about their business models. In the past, matchmakers were quite protective of their business processes and kept their business practices confidential between peers and other dating competitors. “I discovered there really were no secrets to success,” she said. “Although there were a few differences in protocol or business structure, what makes or breaks a business in the love industry are the people behind the company and their genuine desire to help people.”
Now, with more than 25 years of experience in the dating industry behind her, Carmelia has established a caring and conscientious matchmaking company to assist singles worldwide. She has consulted with hundreds of industry leaders, including top names in online dating, to grow her knowledge base, client list, and referrals. Throughout her career, she has held over 65,000 conversations with singles around the world.
Collaboration and teamwork has been Carmelia’s not-so-secret sauce to achieving nationwide renown as a matchmaker. She has grown her business by enthusiastically mentoring her peers in the industry and her clients in the dating world.
“This has been the single most important factor to my current success in the industry,” she told us. “I’ve chosen to operate with cooperation and collaboration as my guiding force.”
Today, Carmelia runs a boutique matchmaking firm as well as a dating advice blog called Dating, Love, and Sex Tips to offer daters as many resources as she can in the search for a lasting relationship. She has also written a self-help book for singles called “Finding the One,” touted as the A-to-Z guide to attracting and keeping a long-term love. Plus, she still takes time to hold individual conversations to instruct and empower singles in dating coaching consults.
“I work with singles to fully support every aspect of their personal and professional lives,” Carmelia said about her diversified services and resources. “Whether my clients want a referral to a real-estate agent, financial planner, stylist, salon, vacation, or new restaurant, I’ll do what I can to point them in the right direction.”
Carmelia works hard to build trust with the single men and women who come to her for help. As soon as she takes on a client, she arranges a personalized matchmaking consultation and dating strategy session in person or via Skype. A thorough understanding of the client’s dating history and relationship goals is the foundation of her agency’s matchmaking and coaching work. Over the years, Carmelia has interviewed thousands of singles around the world and developed a keen sense about who would be a good fit for her services.
“I have an extremely hands-on, experiential, and consultative approach to coaching my clients,” she said. “I encourage my clients to ask questions. I haven’t met anyone who likes to be told what to do without explanation or reasons.”
She emphasizes clear and open communication with her clients so they can learn and grow throughout the process, from completing a confidential matchmaking profile to going on a vetted date. You can read more about how the matchmaking process works here.
Carmelia explained that her typical client is someone open to widening their search parameters and dating across long distances, even across borders. “Working with a client is always a mutual decision based on how comfortable we are to work together and the expectations for service,” she said.
With concierge dating services, Carmelia sees to it that her clients are involved in their own dating success. The dating coach and matchmaker partners closely with singles to guide them on how dating works and what they can do to make it easier and more enjoyable. Along the way, she gives them homework assignments, styling coaching, and dating tips to up their dating prowess.
Her empowering techniques and human intuition have impressed audiences nationwide in her television show “Mom vs. Matchmaker,” where she competes against her client’s mom in finding that perfect match. It’s a fun competition and a behind-the-scenes look at the day-to-day work of a professional matchmaker.
After a 45-minute intake and matchmaking session (which is unscripted), Carmelia races to arrange a compatible date that will wow both her client and her client’s mom — who is also hunting down a date to go head-to-head with the matchmaker’s choice. “I am under the gun and the pressure is on to produce a date that is not only a great fit for my single person but will also impress the mom!” Carmelia said. “She is the ultimate challenge.”
RightThisMinute recently featured Carmelia and her hit television show, sharing details about “all the drama and excitement of working with moms and the fulfillment that comes with leading people to love.”
Carmelia loves showcasing her strengths as a matchmaker and dating coach on “Mom vs. Matchmaker” and is proud of the show’s success. “The feedback on our show has been remarkable. We are now distributed in over 72 countries, we’ve won a TV Silver Screen Award, and we’ve been green-lit for another season,” she said. “Now, all I have do is keep kicking Mom-butt into season three.”
Something that makes Carmelia stand out as a matchmaker is the dual-pronged approach she takes to finding her clients a date. Not only does she recruit vetted date candidates in her own network — she also creates an online dating profile for the client to use on their own time.
The matchmaker helps singles navigate online dating through a structured and personalized process. Her team of experts can manage and curate the entire online dating experience or merely create the profile and let the client take the reins.
“Millions of singles are online dating, and I would be foolish to think I can be at all places at all times,” Carmelia said. “I’ve had a lot of success helping my clients find love online. It’s just another resource for finding great people.”
“I want to create as many opportunities as possible for my clients to meet someone. Online dating helps with that.” — Carmelia Ray, matchmaker and dating coach
Carmelia knows that every client is different and has different needs, so she offers tailored matching and coaching packages. To best serve singles of all stripes, she creates a deeply personalized experience in the dating world, both online and in person.
“Many people only do one or the other, but I do both,” she said. “I really believe in the full package. My clients are very much involved in making themselves successful.”
With the popularity of online dating growing at an exponential rate, Carmelia said it just makes sense to draw upon these effective and innovative tools for her clients. Through online dating management, the matchmaking team can give single men and women the option to date on their own time, in their own way, and with professional support.
“There is a niche dating site for almost anyone with a special interest — like farmers dating, foodie dating, vegan dating, and even clown dating!” Carmelia said with a laugh. By keeping up with the social features and trends in online dating, the matchmaker can expertly advise and guide her clients to a hot date in the modern dating world.
In her career, Carmelia has wracked up some impressive statistics, facilitating more than 1,000 marriages and boasting a 95% match approval rating from her clients. Her expertise has developed over the past two decades of working in the matchmaking business. The celebrity matchmaker has engaged in over 65,000 personal conversations with singles over the phone, at trade shows, and in one-on-one appointments. She has been the keynote speaker at countless events. She has also perfected her craft at dating events and conferences hosted by industry leaders like Match.
Recently, Match invited Carmelia and 14 other dating experts to get a sneak peek at new dating developments in online dating at their Dallas Headquarters. The industry leaders came together to talk about how they can meet the needs of singles everywhere with innovative and supportive services. Each Match expert had an opportunity to meet with key executives of the Match team, including their Chief Science Officer Dr. Helen Fisher, and had dinner with Match CEO Mandy Ginsberg.
“I will have an opportunity to work closely with Match in creating important educational and instructional content,” Carmelia explained. “For example, you may see me leading an online dating course through their partnered webinars hosted by dating experts.” She is currently working on an exciting dating webinar set to launch over the holidays to help support singles 50+ wanting to find love online.
A divorcee with two beautiful kids from her ex-husband, Carmelia is now in a happy, committed partnership with the father of her one-year-old baby girl. Carmelia has known the tremendous impact a love connection can have on a person’s life. She has learned a lot through her own experiences and has used that knowledge to give singles hope in their love lives.
One Toronto single came to Carmelia feeling dismal about her dating chances, but the dating coaching team turned her expectations around by hooking her up with online dating. Carmelia wrote her dating profile and helped her filter men to fit her parameters. Today, the 32-year-old single is eight months into a serious relationship and making plans to live with her partner by the end of the year.
“I can’t think of a more positive impact on someone’s life than being able to help them find love,” Carmelia said. “When I hear and see the excitement from my clients because they are looking forward to meeting their match or they’ve finally met the one — nothing is more rewarding.”
Decades of working with dating experts and single clients have given Carmelia unique insights into the matchmaking process. Today, she’s on a mission to share what she has learned about dating, relationships, and matching with people around the world.
Every year, Carmelia co-hosts the iDate industry conference for professionals in the dating coaching and matchmaking industry. It’s a friendly forum to share tips and network with movers and shakers. Carmelia also keeps her skills sharp and her contacts fresh by attending the Matchmaking Institute conference and Matchmaker’s Alliance conference as a speaker and trainer. She loves helping other matchmakers and dating coaches develop their businesses through marketing, customer service, and sales trainings.
“Collaborating is so important to me because it’s what’s changed my own life and business,” she explained. “Collaboration has opened up so many doors for my business and my clients.”
Whether she’s sharing her professional opinions at a speaking event, a personal consult, or on television, Carmelia brings a powerful positivity to the dating industry. Through teamwork and compassion, she has inspired thousands of singles to find and keep a committed relationship. Sometimes all it takes is deciding to trust a matchmaker to do the work for you. Carmelia’s matchmaking CRM is with SmartMatchApp, an innovative software she uses to help match and manage her matchmaking clients, and also allows her to collaborate with over 150 matchmakers worldwide.
“Many singles are stopped by their perception of dating and working with a matchmaker. I change that perception and convince them to hire a matchmaker,” Carmelia said. “I am honored to be able to work with my peers in the industry and to know my advice and expertise has helped transform businesses making a massive difference in the lives of thousands of singles.”
Last but not least, Carmelia is the principal consultant of an innovative dating app set to launch in Toronto on October 31st 2017. She believes it will take the digital dating world by surprise. As a true believer in both online dating and offline matchmaking, this app may be the perfect solution to dating for both Millennials and Generation X.