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|Hayley Matthews • 10/04/16|
The 411: Whether you’re 14 or 40, you’re searching for sex tips or pregnancy advice, there’s no better source for quality women’s health and wellness information than HealthyWomen.org.
If you’re looking for health and wellness information, you want information that you can actually trust and use in a conversation with your doctor, and that’s what HealthyWomen.org specializes in.
No more medical jargon you don’t understand, no more shame or embarrassment when asking a question — just the real, supportive and authoritative advice you’ve been looking for.
And the folks at HealthyWomen have been doing this for more than 26 years, ever since it was called The National Women’s Health Resource Center and consisted of simply a newsletter and toll-free number.
The official website launched in 1997, the first of its kind that addressed all women’s health issues, and the rest is certainly not history because HealthyWomen has been breaking new ground ever since.
RN, CEO and President Beth Battaglino was kind enough to tell us how:
From alternative medicine to teens, you can find almost any topic on HealthyWomen.org, and the best part is everything is reviewed and vetted through their medical advisory board, who also interact with users via the community blog and social media.
“We’re constantly researching our audience and finding out what she wants and how she wants to receive it,” Battaglino said. “Women don’t have a lot of time, but they want the information, so it’s making sure we deliver or serve up the content that meets her needs and that of her family.”
Not only can users ask questions and get answers straight from the experts, but they can also communicate with each other about love, loss, illness, triumph and more.
“Giving them the tools and connecting them with other women and making sure they have other great resources to go to for information is really what we’re all about,” she said. “It’s partnering and sharing the information, not reinventing the wheel, and providing her with what she needs in a way that she wants to receive it.”
HealthyWomen is also good at addressing the concerns of every type of woman.
“We’re constantly covering health and wellness information, and we look at it from an ages and stages approach,” Battaglino said.
One of the most important parts of a woman’s life is her sex and love life, and the team at HealthyWomen know that, which is why they make it quick and easy to absorb important information, especially in this day and age when women are juggling so much.
“We’re constantly making sure those types of topics are addressed, but in a way that is inviting and not a huge encyclopedia-type article,” she said.
Sexual health and contraception are two of the most searchable terms on HealthyWomen, so they make sure they’re giving women the resources they need and a venue to ask questions in privacy.
“We have great medical experts, who are a part of our medical advisory board, who are providing articles and keeping information updated,” Battaglino said. “All of that is so important for women who are dating, no matter what age and stage they’re at.”
With 26 years behind them, HealthyWomen is looking toward the future, and it definitely looks bright.
Besides growing into a stronger content driver, HealthyWomen will launch a new multi-channel platform that will continue to help them serve their engaged audience in the best way possible.
“We’re all about measuring success, so understanding her behavior and making sure our information is useful when it comes to making decisions about her health, as well as her family,” Battaglino said. “Our goal is to continue to be the best and make sure women have that medically-reviewed, credible information they can turn to when they need it.”
To learn more about HealthyWomen.org and the great things they’re doing, visit www.healthywomen.org.