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|Amber Brooks • 12/15/17|
The Short Version: Logoworks is a full-service design company that creates branded logos, websites, business cards, advertisements, and other products for business leaders in 75 countries. The beginner-friendly process can help dating experts elevate their brands and reach a wider audience. You simply submit your design project, outlining your vision for your brand, and then, like a well-oiled machine, the team gets to work. Since 2001, Logoworks has designed over 300,000 logos and given hundreds of thousands of businesses the opportunity to grow, advertise, and prosper. If you want to give your dating services or products a professional polish, you can enlist the assistance of Logoworks’ highly skilled and passionate designers.
When I got my first business cards printed, at the tender age of 23, my first instinct was to start giving them out like candy to everyone I met. That humble stack of cards acted like a seal of approval for me. I wasn’t unemployed; I was an entrepreneur. I had a plan, and I was making progress toward becoming a real live functioning adult.
A business card is a tangible sign that your business is real. Your dream is happening. You have business cards and everything!
Suddenly, you’re not just someone working from home and dreaming of success — you’re a small business owner with your very own brand. As Toufan Rahimpour, Chief Operations Officer of Logoworks, said, “Once you have a logo or a business card, you’re not just selling yourself; you’re selling your brand, and that’s so much more powerful.”
Logoworks is a full-service design and printing company with over 17 years of experience consulting with lean startups, multinational operations, and everyone in between. If you don’t have a business logo, they can create one for you. If you don’t have business cards, they can print them for you.
Since its founding in 2001, Logoworks has supported new and ambitious business leaders by offering high-quality designs for logos, business cards, websites, advertisements, book covers, and other promotional products. Dating and relationship coaches, matchmakers, dating apps and sites, and other industry professionals can use these services to polish their brands and make a good impression on prospective clients.
Whether you want to design an eye-catching banner ad or print your logo on a fleece jacket, Logoworks makes it easy to craft a targeted brand message through a variety of mediums.
“We give clients exactly what they need to move on and find success in their business,” Toufan explained. “For us, the trifecta is the logo, the business card, and the website — that’s what companies need, and that’s what we can provide.”
Logoworks offers competent branding assistance for clients in 75 countries around the world. The skilled design team has worked with mom-and-pop roofing companies as well as internationally recognized brands, including Disney and Microsoft. In total, Logoworks has produced over 300,000 logos for 70,000 happy customers.
It’s not just about logos, though. Logoworks designs and prints branded content of all kinds. All you have to do is choose the project, and they’re on the case. New clients will write up a Creative Brief, which is a thorough questionnaire about design needs and preferences, and then enjoy a streamlined design process.
A hands-on project manager reviews the brief, asks questions, makes suggestions, and then assigns a designer to create visuals that match the client’s vision. On average, it takes about three days for the team to turn around a design project. The client can then pick which design they like best and make suggestions about any changes they’d like to see.
Logoworks’ array of services are empowering for dating experts who lack the marketing experience or design skills to promote themselves online or in print.
Consulting with design experts helps new business owners hone their brands and target their audience. Of course, a logo alone isn’t enough to create a successful business — but it’s an awfully good start. A professional and clean look can enhance your coaching services or online courses and make you stand out in the dating industry.
Toufan emphasized that Logoworks’ designs always work best when coupled with stellar services and cohesive branding. “When it comes to a brand, a lot of people think of the visual imagery,” he said, “but, in reality, your brand is the services you provide. Your brand is the promise you make to clients.”
Even though Logoworks operates remotely, team members share a common zeal for design work, and that binds them together. Toufan told us that creativity and flexibility are at the heart of the company’s culture. “Not everyone is a designer, but everyone is a design geek,” he said. “We work well together because of that design geekiness — and because we’re all doing what we love.”
The team members work from home, so they have the flexibility to take their laptops to a park or a coffee shop — which fuels creativity and job satisfaction. Plus, because of the stratified team structure, the designers can focus on the creative aspect of the job without having to deal directly with clients. “Our people do a lot more of what they want to do,” Toufan commented, “and less of what they hate doing.”
Every morning, the Logoworks team gathers together on a video call — which they call a Scrum — an all-hands meeting where individuals check in with one another. The leadership team endeavors to instill a community aspect in the company. For instance, every year they organize a massive Secret Santa operation that entails delivering packages to coworkers across the US.
Additionally, Logoworks maintains high ethical standards for how it employs and pays designers. One of the company’s founding principles is to reject crowdsourcing design — which means a majority of designers do work for no pay — and treat designers with respect. As a result, the company has attracted dozens of highly educated and talented designers.
“We have, since day one, been adamant about making sure our designers are taken care of and get fair wages for what they do,” Toufan said. “We always pay our designers, even if the client doesn’t take the design. If you do one hour’s work, you get one hour’s pay.”
At Logoworks, client satisfaction comes first. The team continues to tweak and reimagine their designs until the business owner gives the thumbs up. Their goal is to make clients feel that the end product perfectly represents their business’ branding. And, more often than not, they achieve that goal. Over the years, the design company has maintained an impressive 97% satisfaction rating among clients seeking custom logos, websites, business cards, and other creative projects.
Dozens of testimonials praise the team’s attentive and professional services. “I wanted a nice, clean, and sharp logo,” said Dan Bainbridge of Mindak Consulting. “I think I ended up with a logo that will look great and help me brand my business for a long time.”
“Everything was user-friendly, and the service was prompt. The designers understood what I was looking for and delivered.” — Kurt Horn of Veriscope
“This was a great experience,” said Bill Bonner of Lissicakes. “I loved the concepts provided and am pleased with the results.”
Toufan told us that Betty, a 60-something woman in North Carolina, is one of his favorite success stories. A few years ago, she asked for a logo so she could launch a brand new business. Owning a hair salon had been Betty’s lifelong dream, she told Logoworks excitedly, and Toufan felt privileged to help her get started.
“We helped her with her logo, and she was over the moon when she saw it,” he said. “That’s the kind of story that energizes us as a team — when our clients have so much passion for what they do, and we get to help them realize that dream.”
A business card or a logo can go a long way to legitimize a business venture and attract people’s attention. And it’s incredibly thrilling to have that professional touch to back your skills and services.
Since 2001, Logoworks has specialized in creating custom designed products to support businesses of all shapes and sizes. The company’s responsive and beginner-friendly services give clients the satisfaction of knowing that their branding is the best it can be, and over 90% say they would use Logoworks again.
Dating experts can strengthen their brands by consulting with Logoworks on a design project. Within a few days, you could walk away with a professional logo, a beautiful website, and a whole new outlook on your business.
“Knowing we’ve helped someone achieve their dream makes those long days feel worthwhile,” Toufan said. “It’s why we do what we do.”