Women's Dating

Single in the City: Personalized Matchmaking That Empowers Professional Toronto Singles to Go From First Dates to Forever

Amber Brooks • 1/12/18

The Short Version: For 16 years, Laura Bilotta has been bringing her high-energy attitude to Toronto singles to help them find “The One.” She founded Single in the City to connect busy professionals with their soul mates through bespoke matchmaking and coaching services and her famous speed dating events. Laura told us she’s on a mission to help singles date better, find a partner, and actually have some fun in the process. With her TV show, publications, and hands-on approach to coaching, Laura is giving singles the tools necessary to zero in on what they want in a mate and then attract that person.

Finding a good relationship isn’t easy, but it can be especially difficult for busy, career-minded singles. As a result, thousands of professionals regularly turn to matchmakers for help, but not all matchmakers are created equally.

Successful matchmakers, like effective financial planners, know clients need to diversify dating options in a way that showcases them to other like-minded, compatible singles. The Toronto-based matchmaking firm, Single in the City, delivers on all counts.

Laura Bilotta founded Single in the City to help clients find love and have fun in the process.

“We strive to find people solutions to their dating woes so they can get closer to finding their perfect match,” said Founder Laura Bilotta. “When it comes to our services, we want to ensure there isn’t a financial barrier that’s stopping someone from meeting ‘the one.’”

Laura and Single in the City offer a full range of dating-related services, including coaching, matchmaking, advice, and events to help singles in Toronto and beyond find their special someone. Laura told us she’s committed to providing a hands-on approach where client need is placed front and center. And, with an 80% success rate, there’s no doubt it’s working.

A Full-Service Agency Built to Help Clients Reach Relationship Goals

Single in the City has been matching Toronto singles successfully for more than 16 years through events, matchmaking, and coaching services. The fun and energetic atmosphere sets it apart from other dating services. This environment was created, in large part, by Laura’s outgoing, supportive personality. She told us it was her goal to offer matchmaking and coaching that she herself would want to use.

“I’m the social butterfly of the operation,” she said. “I really love getting the opportunity to chat with amazing singles and help them meet people and coach them to become successful daters.”

Laura realizes dating can be tricky and time-consuming, especially in today’s tech-connected world. And she said she considers it her job to help singles have fun while they’re looking to make a love connection.

Single in the City caters to every kind of dating need — from speed dating events, which have seen over 82,000 participants to date, to helping singles broaden their dating IQ and build lasting relationships.

With thousands of successfully matched couples, Single in the City is realizing its goal to play a role in their clients’ love stories.

Transform Your Love Life with Tailored Coaching Services

Single in the City’s personalized matchmaking and coaching services were built to help singles manifest the love lives they’ve always imagined. As a matchmaker, Laura pairs highly compatible singles who have the best potential to last.

It’s a customized service with a low-risk pricing model designed to get to the heart of what clients are looking for. And, for those who want to take those matches to the next level, Laura’s  relationship coaching services deliver tips and strategies that can turn first dates into second dates and beyond.

One reason Laura is so successful is that she seeks to understand exactly what her clients need when they partner with her for matchmaking.

“Like many matchmakers, I mostly get professionals who are really busy,” she said. “Dating is time-consuming. You don’t want to go out on a date only to realize within the first five seconds that they don’t want kids if that’s a deal breaker for you. That’s a whole night wasted, not to mention money. People want someone to do all the background work for them so they can simply enjoy the dates.”

Laura believes exorbitant fees shouldn’t be a barrier to finding love. As a result, she created a model that focuses on the quality of matches where cost isn’t married to a subjective time constriction.

“I do matchmaking differently than a lot of companies,” she said. “My service is $150, which includes a consultation, entry into my database, and a speed dating ticket. After that, it’s $50 a date, and you don’t’ have to say yes to the dates we offer you.”

Relationship coaching is a great add-on or standalone service ideal for singles who are getting back out there in the dating world or who’ve been dating but aren’t happy with their results. Single in the City’s date coaching helps singles see greater success with strategies and techniques to attract the partner they are looking for and help them convert a first date into forever.

“I do offer date coaching in person, on Skype, and over the phone,” Laura said. “I’m always getting new people outside of my area, which is amazing because geography shouldn’t be the thing that stands in someone’s way of getting the help they need to meet the right person.”

Laura will help you define your relationship goals, formulate a plan, and get the results you are looking for in your dating life. She helps with all areas of dating, from revamping your online profile to breakup advice.

Speed Dating Events Designed Around Quality and Quantity

The adage “You have to kiss a lot of frogs to find your prince” has survived the ages for a reason. Finding the right partner is a numbers game. Laura and her team know this, and they’ve been offering Speed Dating Events for the last 14 years so professional singles can meet a selection of potential matches in a few short hours.

Speed dating offers a unique opportunity that online dating doesn’t. With speed dating, you go beyond a photo and a quick text here and there to gauge whether you’re interested in spending time with someone. You get to meet people face to face, see how they move, hear their voices, and get an impression of them that is far more authentic than a carefully crafted profile. This leads to better first dates because you’ve already gotten to see if you are attracted to them and experience that initial spark that makes you want to know more about them.

Single in the City has hosted more than 1,800 speed dating events for singles 24 to 55. Success levels are also through the roof as 90% of men and 80% of women have positive experiences, leading to 90% of women and 70% of men leaving an event with matches. Those are some great odds!

These events aren’t always in a bar format as you may have seen in movies. Laura likes to add some variety to these events.

“We also host lots of singles activities, which are lots of fun,” she said. “Anything from cooking classes to paddle boarding adventures. These events are always exciting, and you’re usually learning something new as well as getting the opportunity to meet new people.”

By hosting different events, Single in the City attracts a wide range of attendees with diverse interests. This way, everyone is sure to find something they enjoy doing and a few dating prospects who hold similar interests.

Single in the City: Educating Daters on How to Build Bonds

Not only does Laura help her clients — she also offers a wealth of resources to singles looking for a little guidance. She’s particularly proud of the Single in the City blog and radio broadcast The Dating and Relationship Show.

“Even if people don’t join our paid services, we offer so many other resources, like our blog and my radio show, that give practical advice to those looking to meet ‘the one,’” she said.

Laura’s book, “Single in the City From Hookups & Heartbreaks to Love and Lifemates: Tales and Tips to Attract Your Perfect Match,” is packed with two decades full of tools designed to help readers find their perfect match. Laura helps readers learn how to date the right way, overcome fears, navigate the online scene, and strengthen a relationship once you’ve found it.

“It’s always special when someone tells me how my book has helped them, and I’d love to introduce it to more people,” Laura said.

Looking to the future, Single in the City is always expanding its events and has recently started hosting activities in a few new cities. You can also look forward to more video and YouTube content, as well as expanded coaching packages to give everyone the tools to date successfully and with confidence.

Single in the City has matched thousands of singles in the Toronto and surrounding areas, which is a testament to the fact that Laura’s not just another matchmaker. Through personalized matchmaking, coaching, and exciting events, her firm is changing the way busy professionals are finding love.

About The Author

Amber Brooks is a Contributing Editor at DatingAdvice.com. When she was growing up, her family teased her for being "boy crazy," but she preferred to think of herself as a budding dating expert. As an English major in college, Amber honed her communication skills to write clearly, knowledgeably, and passionately about topics that interest her. Now with a background in writing, Amber brings her tireless wit and relatable experiences to DatingAdvice.com.