Optimizing Over 15 Million Websites — AddThis™ Helps Online Dating Brands Target Their Niche Audiences

Online Dating

Optimizing Over 15 Million Websites — AddThis™ Helps Online Dating Brands Target Their Niche Audiences

Amber Brooks Amber Brooks • 2/01/17

The Short Version: The dating industry is a competitive place, especially for new voices, and some businesses struggle to attract a loyal following on the web. Dating brands can better engage singles online by enlisting the help of professional marketing services. AddThis, trusted by over 15 million websites, optimizes web content with easy-to-use plugins to make your matchmaking blog more shareable or your dating site more targeted to your audience. Founded in 2004, the company is a longstanding provider of personalized publishing, audience insight, and activation tools. Each month, AddThis tools facilitate more than 200 billion interactions in more than 70 languages on partnering websites. Whether you’re a big name in the dating biz or a newcomer with something to say to singles, you can increase your website’s traffic, social shares, and following with a few simple buttons offered by AddThis.

As technology improves, online marketing strategies veer toward highly refined targeting methods. Businesses endeavor to give people what they want, based on what they’re looking for. As a result, the average user’s online experience has become increasingly personalized, for better or worse. That means the Internet I see isn’t the same Internet you see. My Google searches, newsfeeds, and banner ads will shift to reflect what I click, browse, and like. When I buy a pair of Ravenclaw socks online, for instance, targeted ads crowd my browser with colorful sock sales. I make one purchase, and suddenly I’m pegged as a sock-hoarding house-elf.

For dating brands, jumping on the personalization train can mean reaching people more effectively and achieving higher conversion rates. But not everyone has the tech savvy to make a compelling ask to individuals.

Photo of Charlie Reverte, Senior Director of Product Management at AddThis

Charlie Reverte, AddThis Senior Director of Product Management, graduated with a master’s degree from Carnegie Mellon in 2004.

AddThis gives brands a shortcut to web optimization with easy-to-install plugins for newcomers as well as established names on the web. These content-oriented web tools help websites draw in and retain an audience using social media channels. If you want to engage people on your blog or dating site, you can add their buttons to encourage readers to share your articles, follow your social channels, and explore your site with just a click.

Charlie Reverte, Senior Director of Product Management at AddThis, said the company’s mission is to personalize the web with simple tools. Their forward-thinking team assists with everything from link promotion to social media shares, expanding online audiences with plugins designed for ease of use.

The basic package of AddThis tools is free for any business seeking to increase online traffic and expand their brands. Premium plans are available for those who want added features, support, and customization. A dedicated account manager who expert tips to optimize content and attract more subscribers, users, and signups can be a great asset.

“We cater to a very simple user experience with easy setup and design friendliness,” Charlie said. “We like to provide the best product experience for someone just getting started, someone in the middle of the market, as well as those multi-national big-name brands.”

Increase Engagement on Your Site With 3 Easy-to-Add Plugins

Sometimes increasing your site’s conversion rate is as straightforward as knowing your audience and catering content to them. With actionable insights into your user base, you can significantly improve how you communicate with singles online. AddThis can grow your website with experienced support and services.

Since 2004, AddThis has personalized more than 15 million websites by leveraging user data into content strategy. The company’s marketing experts know how to highlight popular articles and capture attention with simple sharing plugins. “We offer really simple website tools to help you get more traffic,” Charlie explained.

AddThis tools incite action and give businesses more reach online, processing interactions on over 2 billion unique devices a month. The company provides native social buttons for websites looking to make a mark in hundreds of popular social networks worldwide.

Screenshot of the AddThis homepage

Over 50% of users view AddThis tools on a mobile device, and 75% are international users.

“We see activity 100 billion times a month from 2 billion devices,” Charlie said with pride. “So, basically, a majority of the web either interacts with our tools or visits sites that use our tools. That gives us a sense of what people are into and any trends on the web.”

AddThis helps businesses understand their users by tracking behavior and offering widgets to widen their niche audiences. Whatever your specialization, you can put your best foot forward on your website with these mobile-friendly buttons, perfect for viewing on any website using any type of device.

1. Social Sharing: Expanding Your Online Presence Through Referrals

One of the most popular AddThis tool, the Social Sharing button, allows online content to spread across social networks and attract more pageviews. With a single click, dating experts can make their advice shareable across more than 200 sites.

“You can increase your online presence by referral,” Charlie said. “It’s a great way to get free traffic from social networks.”

On AddThis, website designers can customize the look of the article and promote social sharing via expanding icons or integrated share buttons on the sidebar or inline. You can activate these buttons for free to scale up the content on your blog or dating site.

2. Recommended Content: Catering to What’s Relevant to the Individual

Directing more eyes to your articles, the Related Posts button gives readers a catered selection of recommended articles based on what’s popular and what’s relevant to the user.

You can direct more eyes to other articles on your blog by linking to recommended reads. Giving the reader easy access to similar or related articles will automatically increase clicks and reduce bounce back. With this plugin, you can answer a person’s follow-up questions by grouping first-date content together, for instance. This keeps readers engaged with your content from flirting to relationship tips.

AddThis content suggestions can show up via slider, footer, or inline, depending on what works best for the site.

3. Follow: Inviting People to Join Your Audience

The Follow button encourages people to join your following on Facebook, Twitter, Snapchat, and other social networks. Now you can grow your audience with ease by asking readers or users to follow you on social media.

Easy to add and mobile-friendly, this simple button can connect your readers to 65+ social networks. “For a dating site trying to drive a following on social networks,” Charlie said, “this is a really great tool to offer.”

Screenshot of the Follow button landing page

The Follow button can be customized to prioritize the social networks you value most.

You can decide how the Follow button will appear on your website, either as a header or inline on your articles. “These buttons blend seamlessly into your content,” according to the website, “making following the natural choice.”

A Nimble Team Stays on the Pulse of What Users Want

In 2004, in Vienna, Virginia, a scrappy startup began with curious Carnegie Mellon graduates seeking to push the boundaries of technology by integrating helpful widgets onto websites. They started the venture that became AddThis out of a desire to help any business make a website to rival the biggest names on the web.

Photo of an AddThis Hackathon

Annual Hackathons at AddThis stir up creativity and collaboration between team members.

In the early days, the company’s hiring strategy was simple: hire the smartest people possible. However, over the years, the leadership honed their core values as they saw how better collaboration led to more successes as a whole. The ability to work as a unit became their priority.

Their dedicated teamwork has led the small tech company to evolve into a well-known name in web analytics with international demand for their unique, easy-to-use tools.

Charlie described the team as entrepreneurial and driven to innovate easier ways to connect with people online. From 24-hour hackathons to online educational content, AddThis team members push themselves to expand and pass on the lessons they’ve learned.

The AddThis blog outlines many content strategies they’ve found to be effective. Matchmakers and dating brands can benefit from reading articles about the best times to post on social media and how to get more followers. Meanwhile, informational resources from the AddThis Academy guide businesses on how to optimize their websites through marketing and AddThis tools.

“Our goal is to make any site as powerful as Amazon,” Charlie said, “by making the web a more data-driven place.”

International, Mobile & Bold: AddThis Drives Up Traffic For You

Targeted ads have become prevalent in the online world for one reason: they work. After weeks of ignoring striped, spotted, and tie-dye socks, I caved when an ad recommended a pair of socks with the Hogwarts crest on them. The Internet knows me too well.

By becoming more data-driven, businesses can learn what their customers really like and give them targeted offers to prompt more clicks, sales, and mentions — and thereby increase revenue. AddThis supplies simple tools to connect millions of online brands to their audiences.

AddThis plugins engage individuals on a personal level, stimulate web (and mobile) traffic, and optimize the website’s footprint on popular social networks. With the share, follow, and recommend buttons, dating brands can serve up tailored content to their users and grow a following on social media.

“We believe content should drive traffic. You can use quality content to establish for users why you’re an authority,” Charlie said, “and build trust with your audience before converting them to subscriptions, follows, signups, or whatever you want.”