The Short Version: BuzzFeed has mastered the art of online entertainment and attraction by harnessing the power of the GIF. As this phenomenal site expands their impact worldwide — reaching 7 billion monthly views — our own language changes to mimic the striking, riotous style that so captures the world’s attention. Daters can learn a thing or two from this popular online medium. As an informational resource for daters, comic relief for singles, advocate for date safety, and inspiration for flirting, BuzzFeed is a viral force to be reckoned with on the web.
Dating in the age of the Internet is no easy task. Sometimes, it’s just plain demoralizing. Today’s singles are surrounded and bombarded by reminders of the joys of coupledom. Scrolling through your newsfeed can sometimes feel like an endless list of marriage proposals, wedding parties, anniversary dinners, and undeniably cute babies. Meanwhile, you’re like:
BuzzFeed offers an upbeat and inviting way to interact online — and it can really up your flirting game, too. Want to impress your crush? Come up with some quippy lists and rofl-worthy GIFs. And if that doesn’t work, you can always bury your sorrows in decadent recipes and side-splitting forever-single lists like “17 Reasons Dating is Totally Overrated.”
This site uses their popularity to achieve a moral good as well. BuzzFeed’s advocacy against rape culture challenges and informs daters about the darker side of physical attraction. Pushing the boundaries of what their content can do, the site aims to make a positive impact on the dating world.
Whether it’s inspiration for your online dating profile or a virtual shoulder to cry on after a breakup, BuzzFeed permeates the dating experience with a unique and captivating style.
A Networking Tool: 75% of Site Visitors Come From Social Platforms
BuzzFeed is a well-known master of Interneting. Going viral is just what they do. The website is part joke factory, part news organization, and always compelling content publisher. From nostalgia to new-age, they cover all topics relevant to daily life — including dating.
Innately suited for socializing, BuzzFeed is a powerful tool to bring people together. The posts are just so shareable. According to their own statistics, 75% of the site’s unique visitors come from social platforms. Their videos, quizzes, and articles have been published on more than 30 social platforms around the world.
By sharing an article or quiz, a person can start a conversation, signal common interest, and draw positive attention to themselves. Who knows, you just might catch your crush’s eye.
BuzzFeed’s team of over 1,300 people works together to innovate how people use the Internet. Under the leadership of Jonah Peretti, Founder and CEO of BuzzFeed, these out-of-the-box thinkers brainstorm ways to optimize their content to better serve a global network of people sharing and re-posting articles.
An engaging space, BuzzFeed doesn’t want to just be something people read once, chuckle over, and then forget about. This site strives to go beyond simple humor and make a real impact on societal interactions.
In an interview with the NOEW blog, Jonah commented, “With our entertainment content, we look to see if people share with others in their lives as a way to laugh with them, and engage with them, and connect with other people.”
A Dater’s Most Successful Come-Ons Use BuzzFeed-Inspired Tactics
You know what BuzzFeed content does well? It simplifies. It gets to the point, and usually that point is unexpected or kooky. But, hey, you clicked on “11 Pancake Quotes That Will Make You Believe in Love,” so that should be expected.
The GIF is an important part of this straightforward form of communication. People are drawn to funny visuals and unique ideas. Like that pancake article. Some breakfast-obsessed person found a clever way to hook you in, and it was effective. Flirting should be like that — no, not necessarily slathered in syrup — irresistible.
Tinder found that using a GIF increased the response rates on their dating app by 30%. Just think: with one creative copy/paste, you could be on your way to a great first date. A flirtatious GIF breaks the ice, starts the conversation with flair, and sets you apart from other users. Basically, you win Tinder for that one glorious moment.
Next time you create an online dating profile or send a message to a potential soulmate (or hookup), take a page out of BuzzFeed’s playbook — it seems to be working pretty well for them.
3 Ways BuzzFeed Informs & Entertains Modern Daters
From dating tips to relationship fails, BuzzFeed’s articles are rich with information and entertainment on the subject of romance.
BuzzFeed is an exhaustive resource for both singles and couples. The site’s Dating News constantly adds fresh posts and new insights. Whether you’re looking for pithy relationship advice or an outlet for your dating frustrations, this site undoubtedly has a list, quiz, or video to make you smile.
1. Offering Dating Hacks in a Relatable, Humorous Tone
BuzzFeed writes about dating websites, dating milestones, and dating strategies from a light-hearted perspective. The messages vary, but the general theme is empowering, down-to-earth, and laugh-out-loud funny. In an easily digested format, the content conveys both valuable tricks and comical punchlines.
Some of the most salient dating advice comes from the BuzzFeed community itself, which submits suggestions or posts on social media about their experiences. The staff crowdsources the best tips to put together “21 Life-Changing Dating Tips Every College Student Needs to Know” or “23 Genius Dating Tips from Tumblr.” These tidbits don’t come from on-high but from average daters like you.
Some of the advice is tongue-in-cheek, like adorable kids telling singles what to say on their online dating profiles. But at least you get a refreshing perspective and cathartic giggle out of it.
Next time you’re feeling run-down by modern dating culture, browse through BuzzFeed for a quick pick-me-up. You’ll find an endless stream of commentary on the pitfalls and triumphs of dating.
2. Spreading Awareness About Safety Issues in the Dating Scene
BuzzFeed isn’t all fluff and no substance. In recent years, the site has been concentrating on becoming a fast-paced news source for web surfers. In terms of dating, this means covering issues that are sometimes uncomfortable or controversial.
Tackling topics like STDs, date rape, and online dating scams, this site is a champion and advocate as well as cat-video purveyor.
It was BuzzFeed that printed, in-full, the statement made by Brock Turner’s rape victim in court (and also Joe Biden’s open letter back to her). This site isn’t afraid to host difficult conversations, using their vast reach to raise awareness. There’s even a Rape tag where article after article deals with sexual assault, applauding heroes and decrying crimes.
Whether it’s sharing poignant stories or issuing necessary warnings, BuzzFeed can be an important informational source for anyone putting themselves out into the dating scene.
3. Keeping Singles Sane With Humor & Solidarity
Many young Americans worry about staying single forever, and according to a Pew Research report, 25% of millennials may legit never get married. This gradual shift away from relationships and marriage isn’t entirely by choice. Psychology Today points to a hookup culture, online dating, high expectations, or even supply and demand as the causal factors keeping young people single.
Whatever the reason, singles need to know they aren’t alone. BuzzFeed is there for all lonely romantics with its Single News section. From witty to bitter, these posts express the struggle, freedom, and frustrations faced by singles today.
Sometimes giving a pep talk, sometimes recommending recipes to drive your blues away, BuzzFeed is a sympathetic place to turn to when all your friends get tired of you moaning about dying alone.
When your great love story is on pause or taking its sweet time to get to you, hang out with BuzzFeed for some inspiration or consolation. They’ll let you know it’s OK: there’s at least “13 Reasons Being Single is the Best Way to Be.”
And, hey, there’s always chocolate pretzel poke cake to remind you why life is awesome. I’m just saying, you make that for your date and how do they not fall in love with you?
7 Billion BuzzFeeders Share Content & Learn How to Flirt Online
For all you singles out there wondering why no one ever posts pictures of the dirty dishes their “hubby” left in the sink or the ruined shoes their “fur baby” chewed to oblivion — BuzzFeed breaks up the monotony of perfectly posed lives with a humorous dose of reality.
BuzzFeed’s 7 billion global views is a testament to the quality of their content. With videos, articles, and quizzes, the site capitalizes on the social aspect of the web and brings people together.
This distinctive way of connecting can be incredibly useful in hooking singles up with a date.
Beyond that, daters can quickly browse BuzzFeed to find advice, humor, and strategies to face dating without worry. As you surf, take notes on the fast and catchy ways that the articles grab your attention — you might find those tactics useful next time you’re flirting via dating app or text.