GreenSingles®: Connecting Environmentally-Friendly Daters, Improving the Niche Space & Saving the Planet

Online Dating

GreenSingles®: Connecting Environmentally-Friendly Daters, Improving the Niche Space & Saving the Planet

Hayley Matthews Hayley Matthews • 5/13/16

The Short Version: Created by environmentalists for environmentalists, is a premier niche dating site that gives farmers, vegetarians, gardeners, and eco-conscious daters in general a place to meet not only like-minded but also like-hearted people.

If you’re an environmentally-friendly single, whether you drive a Prius, recycle on a regular basis, or are a vegetarian, one of the most important qualities you look for in a date or partner is a similar passion for reducing the carbon footprints we leave.

Photo of GreenSingles users is great for daters who care about living a lifestyle that’s good for themselves and the Earth.

Here to help you start connecting with people who have the same values is, the go-to dating site for people who are passionate about living a “green lifestyle” and preserving the planet.

“We provide members with a great venue to meet other singles who put a high value on sustainability, holistic living, and taking care of our planet,” said Owner Jill Crosby.

Crosby, a serial innovator in this industry, was kind enough to give us all the details on, including the site’s unique features, the importance of listening to users’ needs, and the value of the niche dating market.

Putting Users in Control of Their Dating Success isn’t a typical dating site where you hand your dating destiny over to someone else and hope for the best — they get members involved in the matching process with numerous tools and features you won’t find anywhere else, including custom essay questions, a sexual IQ test, and astrological compatibility.

Write Your Own Essay Questions & Highlight What’s Most Important to You

When you sign up for, you’re given a set of specialized multiple-choice questions like “How green are you?” and even lighthearted answers like “I am 420 friendly”. The essay questions are more in depth than other sites and include unique ones like “How are you environmentally-conscious, and what are you doing to help the planet?” But the best part is you can even create your own essay questions. Crosby says, “Members love this option as it fosters creativity and fun while allowing them to express themselves more fully.”

You can also upload videos to add a personal touch to your profile, as well as find helpful advice articles that are unique to the demographic like “The Top 10 Things to Do On a Green Date.”

Screenshot of GreenSingles Sexual IQ test’s unique features come with customizable dating questions and a Sexual IQ test.

Besides helping people find the perfect match, Crosby also loves learning about the environmentally-friendly things couples do together after they meet on the site, such as hosting eco-conscious events, workshops, and retreats, which they can post on and promote to other members.

“I find that many of our success story couples have a ‘destined to meet’ feel to them. Once they are together, it’s so much fun to hear about the amazing, life-changing projects for animals, people, and Mother Earth herself that they have created and continue to create together. It’s inspiring!” she said.

Paid & Free Members Alike Get a Well-Rounded Online Dating Experience

Being able to write your own essay questions is a unique aspect of, but even the common features are more generous than what you’ll find on most dating sites. This ensures that paid and free members alike are given a fulfilling online dating experience.

What Free Users Get:

Besides being able to submit custom questions, free members can also:

  • Create a free profile with three photos and a personal video
  • Browse thousands of profiles
  • See who’s online
  • Save favorites
  • Receive emails
  • Take the Sexual IQ (Intimacy Quotient) and Compatibility Test
  • View members’ “Sun, Love, and Passion” Astrology Reports
  • Show “Interest” in other members (like a Wink)
  • Send pre-written messages
  • Attend offsite events

What Paid Users Get:

Paid members have access to all the same features as the free members, but they can also:

  • Send 50 emails and unlimited IMs per day
  • Upload up to 20 photos
  • See basic astrological compatibility with other members

With every component of, Crosby’s main goal is to stay connected with users and adapt to their needs, which seems to be working because she receives at least one success story every day.

“This is about the members. Period,” she said. “If the members aren’t happy, then I’m not happy.”

Leading the Niche Space & Changing the Dating Industry

Crosby stresses the value of catering to singles’ specific wants and not treating them as a general group. This is especially true for eco-friendly singles who care about important issues like global warming and pollution. It’s common interests like these, she said, that build the foundation for a successful relationship.

“If you’re going to be married to somebody or in a long-term relationship or even a polyamorous relationship, you want people who have those same values and those same focuses in their life,” Crosby added. “Having a niche site where everybody has similar values cuts out a lot of the time.”

Screenshot of GreenSingles homepage

“Niche dating sites are so important… especially in our busy society now,” Jill Crosby said.

Not only does this kind of thinking improve the user experience, but it helps expand the niche dating industry, which often gets made fun of for being a little too specific (, anyone?).

“Niche dating sites are so important. Especially in our busy society now, people don’t have the time or don’t want to take the time to weed through millions of profiles of people they don’t have anything in common with,” she said.

About Jill Crosby & Her Takeover of

Before taking over in 2014, Crosby got the idea of creating her own dating site in 1998. She was on a mainstream site that kept matching her with people she had nothing in common with, so she set out on a mission to prevent singles from having the same experience she did.

Photo of owner Jill Crosby

Jill Crosby, Owner of

While she knew nothing about starting a dating site from scratch, she was good at setting up her single friends and it came to her.

She launched her first site,, in 2000 and her first “green” dating site,, in 2006. For the first 9 years, she worked a high-stress, high-paying job as a director for the largest brick-and-mortar dating company in the U.S. and interviewed over 6,000 singles in 7 states across the U.S. She didn’t make any money from her own business for those first 9 years, but she knew it would eventually pay off, as it was her passion and labor of love. She was finally able to quit the day job at the end of 2007, sold her home in Portland, Oregon, and moved to Mount Shasta, California, where she now lives a simple, fulfilling life surrounded by sentinel trees, wildlife, and natural beauty.

Crosby brought that same energy to when she inherited it after the previous owners retired. The site is now part of the Conscious Dating Network, which consists of many dating sites within the same realm (conscious/green/spiritual), like different doorways into the same house. The cool thing is you only need to join one site (,,,…) to access them all and a shared database of 90,000+ members.

“I’ve always had a passion for helping people and matchmaking. That seemed to be my calling, so it was a natural evolution,” Crosby said. “I’m glad I did it because I was following my heart.” is a unique dating site with a positive vibe, and Crosby is leading it to great things in the niche dating space, as well as the dating industry as a whole.