Love Isn’t a Formula: Match Me Happy® Builds Serious Relationships Based on Honesty and Interest, Not Algorithms

Online Dating

Love Isn’t a Formula: Match Me Happy® Builds Serious Relationships Based on Honesty and Interest, Not Algorithms

Amber Brooks Amber Brooks • 9/30/16

The Short Version: Match Me Happy is a U.K. dating site that sets users free. On this online network, singles won’t find any match algorithms standing between them and romance. Instead of assuming a formula can work out who’s best for you, this dating site puts users in the driver’s seat of choosing a love interest. You can search, like, connect, and message for free — without any hampering features holding back your dating game. Placing an emphasis on honesty and integrity, Match Me Happy caters to serious people in search of committed relationships.

A couple years ago, I went on the most awkward date of my life — and that includes a handful of middle-school dates chaperoned by my mom or my brother.

Taken as a whole, my online dating experience wasn’t all bad, but when a 27-year-old student (my friends know him as “Boring Ben”) messaged me, it hit rock bottom. Even though our conversation was a bit uninspired, he seemed eager to meet and our match rating was so high, I thought I had to be missing something. The site’s ratings told me we were perfect for each other, so I gave it a go.

Big mistake. This poor guy could not for the life of him tell me an interesting story or ask me a good question. I was bored out of my mind within minutes and wondering how a statistical sure thing could go so wrong.

The moral of the story: A dating algorithm is not an exact science, and you should always trust your first instinct.

In the U.K., one dating site addresses this issue by doing away with pushy algorithms and letting singles mingle at will. Match Me Happy makes finding a serious relationship simple and straightforward.

Screenshot of Match Me Happy's profile homepage

Match Me Happy has a distinctly user-friendly interface that makes online dating easy to navigate.

Pez, Co-Founder of Match Me Happy, told us about the values of honesty and autonomy that ground the functionality and design of this unique dating site. The site doesn’t restrain singles with match algorithms — instead, users are free to search through and message thousands of genuine profiles in their area.

“Why not let users browse through users themselves and see who they like?” Pez said. “AI is not that advanced to decide who you like and don’t like.”

A Dynamic Two-Person Team Runs the Dating Site

After attending school together, Sophie and Pez reconnected on Facebook and put their heads together to resolve a shared problem: unhappy online dating results. Both Pez and Sophie had experienced firsthand the pitfalls of online dating, so they decided to use their combined 15 years of IT and web development experience to do something about it.

Photo of Match Me Happy Co-Founders Pez and Sophie

Co-Founders Pez and Sophie have a combined 15 years experience in IT and web development.

Their goal in building Match Me Happy was to offer singles in the U.K. an easier way to connect online.

“We decided to create our own dating site and try to turn the negatives of online dating into positives,” Pez explained to us.

A dynamic two-person team, this pair balances each other out work-wise. Sophie focuses on perfecting the front-end, while Pez tackles the back-end development.

From responding to users to adding new features, the site certainly keeps them busy as they develop and grow to better serve singles across the nation.

“To sum things up,” Pez said, “day-to-day life at Match Me Happy is manic, but we are enjoying every second of it.”

How It Works: User-Friendly, Low-Cost & Uncomplicated Dating

Match Me Happy has a notably clean interface, uncluttered by flashy features or needless hotlists. The focus is on the user’s profile, which is a rich array of information with categories like “How would you describe yourself?” and “What makes you laugh?”

Signing up takes less than a minute, all you need is to input your name, age, orientation, postal code, and email, then click “All Done.” You’ll then be prompted to set up your profile with all the details that will attract singles. Completed profiles rank higher in search results on Match Me Happy. You can fill out basic facts, expand on yourself in the “About Me” section, and tag your interests such as “90s Music,” “War Films,” or “Pubs.”

Match Me Happy doesn’t presume to know your preferences better than you do. No matching algorithm will stand between you and other users. You can browse at your leisure without “suggested matches” cluttering up the interface.

Screenshot of Match Me Happy's upgrade page

“No feature is guaranteed to work,” Pez said. “Honesty and trust is something that lasts much longer.”

“We are proud of the fact that we are an honest dating site and do not get involved in ‘matching algorithms’ that simply do not work,” Pez asserted.

You conduct your own search, by distance and age range, and then browse through options in your area. You can choose to “Connect,” which is similar to a friend request or a follow, “Message,” or “Like” any profile.

The site’s founders believe dating online shouldn’t cost more than meeting at a bar. While Match Me Happy has implemented certain paid features to boost a user’s experience and generate revenue, Pez told us “the core functionalities are still free.” You can upgrade your profile for an affordable monthly fee and get extra perks like uploading up to 18 photos or viewing profiles incognito.

Members Are the Heart of the Online Dating Experience

Match Me Happy puts a focus on users and providing singles a hassle-free dating experience.

“A lot of dating websites simply care too much about how much they can take from users,” Pez said. “Don’t get me wrong, revenue is important to a business, but users are much more important as they are the life and soul of a site.”

Users range in age from 18 to 80, but the average age, Pez tells us, is about 25-35. Unlike most online dating networks, Match Me Happy enjoys a fairly equal number of male and female users.

Screenshot of Match Me Happy's search page

Match Me Happy’s search functionality is a straightforward way to browse through singles in your area.

What’s unique about these users is their intent: most of the people who register with Match Me Happy are looking for serious relationships. They are mature singles seeking quality relationships.

“Another issue a lot of mainstream dating websites have are users looking for casual relationships,” Pez explained. “Unfortunately for them, we do not tolerate this and block them from using the site. Match Me Happy is a serious dating site only.”

In the U.K. and Beyond: Match Me Happy Expands to Help Singles

Match Me Happy doesn’t want you to sit through a boring date because an algorithm told you to; instead, this site helps singles find the person they’re truly, naturally attracted to. These serious singles don’t need gimmicks to advertise their merits. Match Me Happy is all about simplicity, with a clean design and easy interface connecting singles in a direct, user-driven way.

Photo of the Match Me Happy logo

“The overall goal for the future is to become a recognizable brand,” Pez said, “not just in the U.K., but all over the world.”

“Do you send robots or computers to talk to someone in a bar or club?” the site asks cheekily. “So, why let websites decide who you can talk to?”

The founders make a compelling point. Match Me Happy is doing something outstanding by keeping the online dating experience pure and letting the users decide their own dating fate.

If you don’t subscribe to the notion that attraction can be whittled down into a formula, join Match Me Happy to find a different perspective on what a dating site should be.

“The overall goal for the future is to become a recognizable brand,” Pez said, “not just in the U.K., but all over the world.”