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|Hayley Matthews • 5/13/16|
The Short Version: Lisa Hoehn lives by the statement that “online dating doesn’t have to suck,” and she’s making it better for singles — one profile at a time — at Profile Polish. Combining her writing and online dating expertise, Lisa helps her clients write an authentic dating profile, choose the most attractive photos, and craft response-worthy messages — spending hours getting to know each one so she can meet their specific wants and needs.
Millions and millions of people use online dating. And while some pick it up quickly, for others it’s not the easiest thing to do — especially when it comes to creating the perfect dating profile.
When writing doesn’t come naturally, being asked to write a profile that sounds genuine and will attract matches can seem like a daunting task.
But that’s what Profile Polish is for — they’ll take care of the writing while daters take care of the actual dating.
With a hand for writing, an eye for marketing, and a heart for online dating, Founder Lisa Hoehn helps singles create profiles that reflect their true selves — which, in turn, will get them the responses they want and improve their online dating experience overall.
Lisa does this through her comprehensive profile makeovers, expert photo selections, and collaborative message consultations — all of which she was kind enough to give us the inside scoop on.
From the content to the photos, Lisa adapts her profile makeovers for every client and their individual needs. All she needs from them is the name of the dating site they’re using as well as access to their personal photos and current profile.
Lisa will handle the rest with valuable services like:
On a case-by-case basis, Lisa will also help clients craft messages that have been proven to get more responses.
But out of all of these helpful features, what Lisa is most proud of is the quality time she spends with her clients, listening to their personal stories, their likes and dislikes, and their specific dating preferences.
“I spend a lot of time doing in-depth interviews and getting to know specific details that help me create a profile that feels authentic to my client. If I’ve gotten to know someone, then I’m able to echo their style,” she said.
Lisa is also great at balancing out her personable nature with some tough-love advice, which she said gets her clients the results they want.
“I take a no-nonsense, no-bullshit attitude. I tell people the truth about their profiles, and I tell them the truth about their prospects and what sites they should be on,” she said. “Sometimes that’s not always easy, but I think people appreciate my candor.”
One of the traits we admire most about Lisa is that she makes the effort to work with singles of varying ages (20 to 72+), locations (from the U.S. to Singapore), and sexual orientations (heterosexual and LGBTQ).
Another unique aspect of her clientele is that 70% are men vs 30% women. Lisa said this is because single women are more likely to ask their friends for help, while men tend to be self-conscious about their dating struggles.
“I was getting maybe five to six visitors to my profile a week before Lisa gave me tips and made my profile more cohesive. Now I’m up to around 30 and getting a lot more responses to my messages.” — Ed, New York City
And in working with so many different types of people who have so many different types of dating specifications, Lisa has learned which techniques are the best to use for each demographic.
“For example, when writing profiles for older adults who are looking for something more serious, you have to be more straightforward. You want to be upfront about what you’re looking for, and I think with 20-somethings you can be a little more mysterious,” she said.
The successful writing techniques Lisa — author of “You Probably Shouldn’t Write That: Tips and Tricks for Creating an Online Dating Profile That Doesn’t Suck” — uses today at Profile Polish come from her experience as a journalist.
While writing for Prevention magazine and an outdoor adventure website, she learned how to pick out the important details of a story that would make it stand out from a sea of articles. Just like someone would pick out the important details about themselves if they wanted to separate their dating profile from the masses.
During this time, she was also single, and her younger sister was tired of hearing her complain about it. So she did what any good sister would do — she got them a couple of drinks and made Lisa create a profile on OkCupid.
Even as a professional writer, Lisa was nervous about what they’d written, but she decided to go with the flow. After several frustrating dates (including one with a professional clown who brought his nose to the date), she’d had enough.
“I was determined to quit online dating, and that’s why I went back and looked at my profile. I thought, ‘My profile sucks. No wonder my dates are terrible,'” she said. “Then I redid my profile. I looked at a ton of profiles and learned what I liked and what I didn’t like, what worked and what didn’t.”
Soon Lisa’s new and improved profile led her to a fantastic date with a great guy. She took the strategies she had learned and used them to help her single friends with their profiles. That’s when the light bulb went off.
“I redid their profiles, and things started happening in their love lives. Suddenly I realized I have a knack for this,” she said.
She launched Profile Polish in 2013, and the number of clients has been spiraling up from there.
People shouldn’t have to be amazing writers in order to find love or even a great date, and Profile Polish is taking pressure off the non-wordsmiths out there thanks to its helpful services.
As Lisa says, dating profiles are like resumes — they get a foot in the door. And Lisa is more than happy to help singles do that by working with them to bring out their best qualities — in writing.
“Photos can tell some of the story, but they can’t tell the whole story — same thing with algorithms. Profiles are your chance to express yourself and own it. Your profile is what sets you apart, so you might as well have a good one,” she said.