Sparkology: More Than Just a Dating Site; It’s a Movement

Online Dating

Sparkology: More Than Just a Dating Site; It’s a Movement

Hayley Matthews Hayley Matthews • 3/11/16

TL;DR: With the motto “Our reputation is our greatest asset and honesty lies at our core,” is the dating site that’s setting new industry standards and breaking away from the run-of-the-mill services out there. may only be three years old, but the site’s dedication to its members already precedes itself thanks to three core values:

  • Quality people
  • Quality conversations
  • Quality service

We spoke with Sparkology’s President and Founder, Alex Furmansky, to learn more about these values, as well as the movement they’re starting in the dating space.

Quality people

Using an invite-only system, it’s clear Sparkology takes its user base seriously.

Since new members have to be invited by existing members, or they can request a membership by proving their legitimacy through Facebook or LinkedIn, the dating process automatically starts off with a high-quality pool of candidates.

Quality people President and Founder, Alex Furmansky

Not only that, but every member is a young professional with a college degree. The men even have to be verified graduates of established universities in order to join.

Furmansky said this unique approach combines the best aspects of a matchmaker with those of a traditional dating site, as well as builds a sense of community and responsibility.

“I saw Sparkology as this happy medium where we could bring the exclusivity of a matchmaker but also the ease of access and self-direction of an online dating site,” he said.

Sparkology also prides itself on promoting “respect, benevolence, intellect, culture and creativity,” unlike the harsh superficiality of so many hookup sites.

“We are the site someone goes to when they’ve hit that inflection point of being ready for a meaningful connection,” he said. “It’s a bunch of like-minded people who are educated, who are hard working, who want a real relationship all coming together and meeting each other, which I think is a beautiful thing.”

Quality conversations

Going from finding high-quality members to having high-quality conversations with those members is extremely easy at Sparkology.

Some dating sites might advise you to send out hundreds of generic emails filled with pickup lines every day in order to increase your odds of finding a match, but Sparkology discourages “dating spam” with a model that encourages authentic interactions.

While every female user starts off with a free membership and can send unlimited messages, the site has a different system in place for male users that Furmansky said has proven to be very effective.

Sparkology limits the amount of messages for men and charges a small fee for each one sent as a way to incentivize them to only choose the best dating prospects, which also increases their chances of receiving a response. This system also signals to women that these suitors have good intentions.

“The guys aren’t wasting time sending messages every day. The girls aren’t getting bombarded, and both sides have a better experience,” he said.

Quality service

So what does Sparkology have to offer besides a top-notch user base and guaranteed genuine conversations? Oh, so much more.

Take their customer service, for instance.

Sparkology’s support team is like the Cadillac of online dating, providing a variety of features that help users date in a fast and simple way – no long-winded personality tests here!

Struggling to write a good profile? They can help you with that. Want professional photos to put on your page? They can set you up with a photo shoot. Need help transitioning offline? They can do that. Do you need help booking a reservation for your date? Yes, they can do that, too!

Quality service

Sparkology’s startup vibe encourages passion, commitment and originality.


“We bring in a more hands-on approach that you’d find more in the traditional matchmaking space and we blend it into the online dating arena,” Furmansky said.

Sparkology’s commitment to its members also is evident in its company culture. Thanks to a team of young and passionate people who do more than just punch a timeclock every day, Sparkology has the vibe of a startup rather than a 9-to-5 company.

“Everyone does their own thing, but everyone is unified in this one goal. That’s what makes it work,” he said. “The key for us is really why we do it, and I think that allows us to keep pushing forward and building this great service.”

Slow and steady wins the race

While a new hookup site pops up every day,, which is available in New York City, Washington, D.C. and soon to be Boston, is determined to improve the dating industry one member at a time.

“We’re in this to build a longstanding company that will grow slowly. This goal of helping nice guys meet nice girls… flows throughout every touch point on our site,” Furmansky said. “We’ve found a great formula, and we’ve built a great service. Now it’s just a matter of opening it up in more areas of the country.”

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