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|Hayley Matthews • 10/27/16|
The Short Version: TinyLetter, an email platform provided by MailChimp, makes newsletter marketing painless by allowing users to focus on their message, not formatting and metrics. Regularly keeping in touch with current and prospective clients is an important part of any business owner’s success. For dating coaches, relationship experts, and matchmakers, email newsletters are an effective way of sharing information about their services, giving useful advice to subscribers, and building a rapport with them that ultimately leads to better relationships.
Kim Piper Werker, author of “Make It Mighty Ugly: Exercises & Advice for Getting Creative Even When It Ain’t Pretty,” loved sending email newsletters to her readers — especially when they took the time to respond to her messages. However, what she didn’t love was the effort it took to put those newsletters together. Between navigating her way through complicated systems and slogging through complex analytics she wasn’t even interested in, newsletters had become a drudgery she didn’t want to spend much of her time on.
Then, Kim found TinyLetter — a free email newsletter service run by MailChimp — and was amazed at how simple and enjoyable the system was. After a mere 32 minutes, she was able to create an account, import her subscriber list into the platform, and write and distribute her first newsletter. It was love at first send.
As she describes in her blog, TinyLetter is, “deliberately designed for people exactly like me, who prioritize establishing a meaningful relationship with subscribers over driving sales, attracting clicks, etc.” And Kim’s audience is responding favorably to the new newsletter. She reports that she’s receiving more comments from readers now that she’s using TinyLetter than she was when she was using other newsletter platforms.
TinyLetter’s simplicity and straightforward approach to newsletters can make sure your message gets heard, not lost in the shuffle.
Don’t let the name fool you. When it comes to engaging an audience, TinyLetter packs a giant punch. When starting a newsletter, they offer clean designs reminiscent of a standard email platform. Like with regular email, you can easily format text to make it look the way you want as well as add images and hyperlinks that make your content more engaging.
Sending a newsletter through TinyLetter is simple — whether you send the campaign from your TinyLetter account or not. The system gives you the option to distribute your newsletters from your own email client, which can boost the effectiveness of your campaign. Frequency is key to ensuring readers stay engaged with your newsletter. Sporadic messages can cause you to lose parts of your audience because they may forget they subscribed and assume you’re sending them spam, or they may change their email address and forget to update their subscription. But TinyLetter’s straightforward delivery options eliminate this concern because they let you easily send regular messages to your audience.
Similarly, TinyLetter makes it easy to receive responses from newsletter subscribers, which can also help foster a relationship. In the current social-media driven climate, people like the ability to reach out to content creators and keep the conversation going. TinyLetter facilitates these discussions by allowing you to view responses to your newsletter and effortlessly reply to those messages. This way, you get the feedback you need to create the relevant content readers want and can answer questions subscribers may have about your services. And the more engagement you have with readers, the more likely you are to keep current clients happy and attract new ones.
TinyLetter even has a way for you to automatically share a newsletter with Twitter followers and design an eye-catching tweet that increases interest and reader engagement. Subscribers who enjoy your newsletter will be more likely to share it with their social media followers, acting as your ambassadors and helping you build an audience and gain valuable business leads.
In addition, TinyLetter gives you the ability to add links to your newsletter that drive viewers to your website. But you can also use it to drive website traffic to your newsletter. The platform provides users with codes that can be embedded into their web pages, which lets visitors get a sample of the newsletter content they can expect to receive.
Dating coaching and matchmaking are about cultivating relationships. Not just relationships for clients, but relationships with clients. Sending emails to current and potential customers is an effortless form of marketing that keeps your audience informed about what you’re doing. You can also use your newsletter to give dating and relationship tips that showcase your expertise and establish you as a trusted source for love advice.
Although many of us receive a glut of email on a daily basis, customers actually appreciate email newsletters that contain informative content they connect with. By addressing readers’ love and relationship concerns in your newsletter, you can show that you understand their challenges and have the knowledge and experience to help them succeed in their love lives.
Through this connection, you can increase your business’ bottom line. According to data compiled by Campaign Monitor, the return on investment for email marketing is 3,800% — much higher than social media, direct mail, and search engine marketing. In addition, consumers are six times more likely to click on a link from an email campaign than in a tweet, three times more likely to share content from an email than from other sources, and five times more likely to read marketing messages in an email than on Facebook.
Also, email marketing attracts more customers than other forms of marketing. For example, statistics show email campaigns are 40 times more likely to generate a new client than Twitter and Facebook.
MailChimp is the brains behind TinyLetter. Both are user-friendly email systems that take the stress out of designing marketing campaigns, but TinyLetter is best for those who want fewer features. For example, TinyLetter users do not have to think about things like developing email templates or signup forms.
While TinyLetter does let you check how many emails were opened and which links were clicked, you don’t have to go through the detailed statistics that MailChimp provides. This allows you to get only the basic information you want without spending time and energy on figures you might not use.
TinyLetter’s interface is designed for those who, like Kim, are more concerned with messages than metrics. She simply wanted to share her thoughts and inspire her followers. Kim was able to get her message out, and it resonated with her audience.
Email newsletters are a wonderfully personal way for matchmakers, dating coaches, and similar industry experts to promote their services and give their audience the information they’re looking for — thus creating a strong rapport with existing and prospective clients.
If you don’t have the time or inclination to design an elaborate newsletter, TinyLetter is the right platform for you. With TinyLetter, you can focus on building relationships, not just newsletters.