Wamba: The Go-To Freemium Social Dating Site

Online Dating

Wamba: The Go-To Freemium Social Dating Site

Hayley Matthews Hayley Matthews • 8/26/15

TL;DR: With more than 30 million members in 15 countries, Wamba is quickly becoming the most popular social dating site, allowing you to meet people where, when and how you want. 

When you’re looking for romance, you don’t sign up for a site that’s just going to connect you with people you already know.

No, you want a site that will introduce you to new people — and that’s where Wamba excels.

As the first freemium social networking service of its kind, Wamba gives users the option to chat, play games, share photos and interact with matches on their own terms.

In just nine years, Wamba already has 32 million active members in more than a dozen countries, making it a leading international dating site.

Changing the way people meet online

Created by an ambitious team of Internet and social media experts, Wamba marches to the beat of a different dating site drum.


Wamba’s Executive Director, Iaroslav Sergeev

In a society where people work 40+ hours a week and spend most of their time online, Wamba understands how hard it can be to meet someone special, which is why the company offers free, easy-to-use services, including virtual gifts and Icebreakers.

And with the amount of features doubling since 2007, it’s clear Wamba’s platform is a success.

“It is important to us that our users receive an efficient, high-quality service,” said Iaroslav Sergeev, Wamba’s executive director. “We want each of them to find their perfect match and build a successful relationship.”

A company of firsts

Not only is Wamba breaking new ground in the dating industry, but it’s also breaking new ground in terms of social networking.

According to Sergeev, Wamba was the first to:

  • Create an affiliate program with a single database for users
  • Introduce various mass payment methods, including electronic money, bank cards and SMS messages
  • Build a profitable service model that can make a profile appear higher in search results
  • Develop a system that targets profile search
  • Establish the “Who’s viewed my profile?” service
  • Form a user support line
  • Allow users to get to know each other on partner sites with the “singles bar”
  • Invent the “Connected 24/7” service, which enables users to meet others without logging in or revealing their phone number

Wamba has 32 million users in 15 countries.

“You can use our system entirely for free. This is an important, distinguishing feature, as many Internet projects are looking to monetize their resources as far as possible,” he said. “We are constantly updating and developing our private data protection and anti-spam systems. Our users have no need to worry about the information they share on the site.”

A dedicated user base

But it’s not just the impressive features that make Wamba stand out from the crowd — it’s also their members, who are just as unique as the site.

According to Sergeev, Wamba users have different dating behaviors than those on other sites, with most looking to meet new people with whom they can have a serious relationship with.


A typical Wamba user has a higher education degree and is between the ages of 27 and 32.

And with the largest amount of users in CIS countries and Eastern Europe than any other dating site, the chances of finding the relationship you want doesn’t get any better.

“It is more important for our users to find out about a person’s personality, their hobbies and goals in life,” he said. “With Wamba, you will find what you are looking for. Each individual is presented with others who are looking for similar things.”

A bright future for Wamba

Having already accomplished a great deal, what could be next for Wamba? So much more.

Sergeev and his team will continue to grow into a broader international market and build on the concept of social dating in Western Europe, with the main goal being to provide a secure and fun place for people to meet and find love.

“When we first began our move onto the international market, we hadn’t allowed for the many nuances of human interaction in different countries,” he said. “We are trying to make the most of the experience we have gained by using it to make regional modifications to our product.”

To find the relationship you’ve always been looking for, visit wamba.com.