WEBSTA’s Data-Driven Marketing Tools Can Help Dating Brands Assess & Improve Engagement on Instagram

Online Dating

WEBSTA’s Data-Driven Marketing Tools Can Help Dating Brands Assess & Improve Engagement on Instagram

Hayley Matthews Hayley Matthews • 10/28/16

The Short Version: Not every business knows how to use a social media account effectively. Some brands struggle to gain traction and connect with people online. To figure out what marketing strategy works best based on your particular audience, you need data. WEBSTA is a free platform that provides Instagram analytics to show how people are interacting on the social network. Dating coaches, matchmakers, and other industry leaders can apply what they learn from WEBSTA to create more targeted posts that increase engagement via likes and comments. They can also use the platform to find potential partnerships with popular brands and profiles on Instagram. WEBSTA provides a wide variety of opportunity for both personal account management and broader community involvement to help users get the most from their social media profile.

Joe Mio has been a huge fan of Instagram since the platform’s earliest days. Only 27 years old at the time, the developer and video jockey quickly became addicted to posting photos of meals he cooked or places he visited. He loved the community aspect of the app, but tired of being tied to his phone and not being able to copy and paste text from his PC.

Photo of Joe Mio, Founder of WEBSTA

Joe Mio, founder of WEBSTA, has over 18,000 followers on Instagram.

To give Instagram enthusiasts more access and options, he created one of the first web-based versions of Instagram. In 2011, he launched Webstagram — now called WEBSTA — as a free desktop service.

Full of graphs and stats, WEBSTA is a free analytics website giving IGers (Instagram users) a full look at their Instagram activity. The site shows your most liked posts, your most commented posts, popular tags, and the overall engagement rate on your account.

If you want to know, for instance, what type of content your audience likes best, the platform’s data can point you in the right direction. Their global team, hailing from Japan, Singapore, and the Philippines, offers IGers easy-to-use tools so people can better understand how to brand themselves and connect with an online audience.

“We help marketers understand their Instagram community, better engage with their followers, and find new potential fans on Instagram,” explained Siegrid Saldana, WEBSTA’s Marketing and PR Manager. “You can get easy-to-understand data and statistics about your Instagram account and make smart marketing decisions with WEBSTA.”

Young & Growing: Over Half of WEBSTA Users are Ages 18-34

Data-rich and social-minded, WEBSTA can interpret your Instagram account’s following, post history, comment count, and other notable features. The site functions as a supplemental site to Instagram.

Siegrid explained, “Some use WEBSTA to better manage their accounts on the web using features that aren’t found on Instagram’s official platforms.”

Most of WEBSTA’s users are women in the U.S., she told us. A majority are also between 18 and 34 years old. These young people explore the analytics and manage their accounts to better connect on Instagram. For dating experts, the site’s graphs and statistics can break down the important data points so you can strategize ways to bring your message to as many singles as possible.

Screenshot of WEBSTA's homepage

According to Siegrid, during the first few years WEBSTA became the most popular third-party web viewer in terms of pageviews.

If you know the community, you can more effectively market your business and attract social-savvy singles who may need your help. While you’re at it, you can also spread your message on more than just Instagram — WEBSTA lets users directly share their posts to other social networking sites such as Facebook and Twitter — so you can increase your online presence from one platform.

“Our users love how WEBSTA is very useful,” Siegrid said. “They can do many useful things on one platform — evaluate and manage Instagram accounts, explore new users, get updates easily. Plus, they’re all free!”

Features, Like a Custom Feed, Give You a Curated Social Experience

From in-depth data to management tools, WEBSTA enhances your Instagram account. You can explore the metrics to learn how to optimize your content, and you can also use the site to handle your own posts and newsfeed.

Screenshot of WEBSTA's analytics page

WEBSTA’s features allow you to explore, analyze, manage, and customize your Instagram account.

In August 2016, WEBSTA introduced the Custom Feed feature to give Instagram users more control over what shows up in their personal feed. You can filter by theme or profile. “It’s perfect for decluttering your Instagram feed,” Siegrid said, “or following Instagram posts from selected users in a chronological order.”

WEBSTA Widgets allows users to create and customize Instagram feeds or galleries for display on other websites. This is an easy way to convert readers of your blog or visitors to your site into Instagram followers (and vice verse). With the widget, you effectively bolster your blog and your social account at the same time.

Taken as a whole, WEBSTA’s tools empower IGers to attract and cultivate a loyal audience.

An Ever-Expanding List of Brands for Partnership Opportunities

On Instagram, popularity is easy to measure and track. To help you learn from the best, WEBSTA lists Featured Brands and Featured Influencers ranked by popularity for easy perusal. The list is searchable by country and by category, which includes “People,” Youth,” and “Lifestyle.”

The team is currently working to add even more users and countries to these extensive lists. They welcome new voices in their collection and encourage user feedback to broaden their community. Anyone can submit suggestions to WEBSTA about notable movers and shakers in any industry. “With the upgraded version,” Siegrid said, “we hope that finding brands and influencers on Instagram will be easier.”

Screenshot of WEBSTA's Instagram profile analysis

WEBSTA crunches the numbers on your posts, followers, and general Instagram activity.

The site highlights popular profiles so users can see examples of successful Instagram accounts. By going through their Recent Posts you can find their most used hashtags, and maybe pick up some tips. If you’re looking to collaborate with someone in the industry, WEBSTA a great place to start your search.

“There’s so much talent on Instagram — talent you can learn from or partner with,” Siegrid said. “On WEBSTA, you can make use of our Search tool, Explore tools, and Featured Users lists to find users who can teach good Instagram practices as well as industry trends.”

You can also find out what people are talking about using the Popular Tags tab, which shows how hashtags are performing on the site. The most recent trends will soon become apparent so you can figure out how to best reach out to singles on the web by engaging them on their terms.

Better Marketing Starts With Better Analytics on WEBSTA

In 2011, Joe sought to add value to his favorite social media space. Today, WEBSTA continues that mission by showing users what their social impact is and how they can better communicate with others on Instagram.

Joe also continues to be an avid IGer, with a total of over 1,300 posts and a following of more than 18,000 people. He was even featured by the Instagram app as one of their Suggested Users for others to follow. He’s proud to be part of the Instagram community, and his company aims to make it better by gathering data.

Photo of the WEBSTA logo

WEBSTA was founded in 2011 to provide free assistance to Instagrammers.

For anyone in the dating industry, WEBSTA has valuable marketing tools. All you need is an Instagram account to get started. WEBSTA’s profile assessments provide insight into how people react to posts, so you can more confidently and purposely direct your efforts toward an engaged audience.

If you want to learn how to use Instagram to promote your brand, WEBSTA’s comprehensive features offer instant and free support.

“Our analytics tools can help evaluate your Instagram content,” Siegrid said. “Are 100 comments really good? Are there better times to publish posts? These questions, when answered, can help you interact better with your fans.”