White Label Dating: The #1 Tool for Building a Dating Site

Online Dating

White Label Dating: The #1 Tool for Building a Dating Site

Hayley Matthews Hayley Matthews • 7/12/16

TL; DR: White Label Dating is the premier provider if you’re looking to build a dating brand, site or portfolio of sites. From fully scalable, ready-made technology built by an in-house software development team to around-the-clock account management, you can’t go wrong with this innovative company.

The online dating industry is a crowded one. There’s no doubt about that.

How are you supposed to get in the game with so many experienced competitors out there? You start by building your own branded website.

That’s where White Label Dating comes in

Since its launch in 2003, White Label Dating, which currently operates in seven different territories, has powered more than 15,000 dating sites and paid out more than $135 million in revenue to their partners and affiliates.

That's where White Label Dating comes in

White Label Dating CEO Ross Williams

Ross Williams, Internet entrepreneur and founder of White Label Dating, said the company works with leading media brands and dating sites highly regarded in the industry, including Bauer Media, The Independent and Plenty More Fish, as well as small businesses and individuals who have launched niche dating sites.

You no longer have to sit on the sidelines while everyone else takes over the dating industry.

Their team is made up of eager and hardworking people who help partners to get the best possible return on investment from their dating brand.

These features include a member database, safe and simple payment processing, a committed customer support team and more.

They have the platform – all you have to do is sign up and start driving traffic.

Who does White Label Dating serve?

Williams and his team serve publishers, broadcasters, media owners, webmasters – you name it.

All partners are given the best possible chance to effectively monetize their sites so they can reinvest in high-quality marketing campaigns to drive more members back to their sites. Those who are starting from scratch are given the stepping stones they need to become established.

No matter which group you fall in, every partner receives the same dedication and chance to succeed.

Who does White Label Dating serve?

“As a smaller player, you just can’t compete with the larger, generic brands. You can’t be Match.com. You can break into the market with a niche brand. Where that is particularly effective is if you already have a presence in that community,” Williams said. “For example, Bizarre magazine launched Savage Hearts on our network to provide the ‘alternative’ community with a dating service. That’s still one of the most successful brands on our network. Likewise, we’ve had people who had a strong presence in the equestrian community launch dating sites for people who love horse riding. Niche dating continues to be the future.”

What makes White Label Dating unique?

White Label Dating is the only dating services provider of its kind, with a 60-strong in-house development team based in their U.K. headquarters. That means partners can rest assured their customers are in safe hands, using the best possible product with a rich user-experience.

The company also has an industry-leading customer care team that is committed to solving any and all queries members have, as well as helping to fight online fraud.

Their large, leading account management team works with partners at every step of the way so they can continually optimize their sites to see the best return on investment.

To continually increase revenue and assess site performance, partners can access an analytics dashboard of statistics and performance reports.

“We’re proud to have one of the best account management teams in the industry,” Williams said. “In the annual conference we hold for our fastest-growing partners every year, the feedback that we get consistently from our partners is that the support of their partner managers is invaluable to them. We very much view our business model as a partnership.”

What makes White Label Dating unique?

But it’s not just partners who benefit. White Label Dating provides dating site users with a rich user experience, including features to help them attract more responses from matches and a profile Q-and-A that prompts personal anecdotes and interesting stories for highly-optimized profiles.

And the help doesn’t stop there. White Label Dating’s blog is updated every week with the latest tips, projects the company is working on, partner spotlights, monthly cheat sheets for improvement and more.

How has the company influenced the industry?

Not only was White Label Dating’s platform named number one at the iDate awards in 2010, 2011 and 2012, but they also were recognized by Tech City U.K. in 2013 as part of the “Future Fifty” program, which celebrates companies that have made a significant impact on the U.K.

How has the company influenced the industry?

Acting B2B Marketing Manager Hannah Flaherty said being acknowledged by peers shows the company’s hard work is paying off, but it also shines a positive light on the dating industry.

“The fact that we’re now being recognized as delivering such a strong impact to the economy, as well as being recognized for doing something quite innovative and different in the digital space, is really important for the dating industry as a whole,” she said.

What are their other passions?

White Label Dating is committed to helping their partners and members, but they’re also committed to helping the local community.

Since launching their own Global Giving initiative, they’ve donated £80,000 to local charities, including women’s shelters and children’s hospitals, and they continue to donate 1 percent of their profits to charity every year.

What are their other passions?

“That’s something that’s really important to us – it’s the ability to give something back, whether it’s to the local community or whether it’s to providing our members with a great service,” Flaherty said.

What does the future hold for White Label Dating?

The company will continue to expand both in terms of geography and technology, further cementing their status as industry leaders and innovators.

“The U.S. is currently our big project. We’ve been growing rapidly in this space over the last two years but taking the country by storm will take time,” Williams said. “Our business is very scalable. We have the size to adapt our business to the changes required in certain territories in a way that some of our partners, if they were out on their own, wouldn’t be able to do.”

“Our partners’ commitment, faith and eagerness to expand into new territories, particularly the U.S., is one of the key drivers that allowed us to reach this point,” he added. “What’s even more reassuring is that despite our rapid growth, member satisfaction is at an all time high, with 52 percent of paying members meeting someone on our network. With a variety of platform enhancements planned for the next 12 months, we look forward to seeing even higher numbers this time next year.”

For more information, please visit WhiteLabelDating.com.