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|C. Price • 9/25/14|
It’s long been established in films and TV shows that men are the ones more likely to give in to temptation.
Now experts are saying that depiction could be based on reality.
In two new studies conducted by Paul Eastwick, of the University of Texas-Austin, and Natasha Tidwell, of Texas A&M University, men were found to be more likely to succumb to temptation, with researchers identifying the problem as one of impulse strength.
While both genders “did not differ in their intentional control attempts,” the men were found to ultimately “give in” more often.
“Men were found to be more likely
to succumb to the temptation.”
In one study, 70 men and 148 women were asked to describe an experience where they were attracted to someone who they believed would be inappropriate to pursue.
They were quizzed on the level of temptation they experienced, how much they tried to resist and whether or not they were successful.
In the second study, 326 men and 274 women were shown a series of photos of potential mates labeled either “good for you” or “bad for you.”
The researchers found men frequently hesitated more in identifying a subject as “bad for you” when she was considered physically attractive.
Men were also much more likely to hesitate on the pictures of the more attractive women because they “experienced a much stronger impulse to ‘accept’ the desirable partners rather than the undesirable partners.”
Source: sagepub.com. Photo source: fooyoh.com.