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The Short Version: After a family medical emergency, Dr. Josh Axe turned to natural remedies to solve problems that traditional medicine couldn’t. DrAxe.com was born out of this passion for alternative medicine. The website shares wellness tips and information about healthy supplements. Since its inception, the site has gained a massive following, reaching millions of visitors each month, and it isn’t hard to see why. With regularly updated content and articles that are relevant to couples looking to improve their health together, DrAxe.com is a wonderful resource for learning natural ways to live a better life.
Dr. Josh Axe, Founder of DrAxe.com and Ancient Nutrition, wasn’t always committed to alternative medicine — or to the medical field at all. But when his mother was diagnosed with breast cancer for the second time, he saw his entire world change. Though his mother had been treated for her disease with conventional medicine, he saw those treatment methods failing her, creating a life devoid of energy and the ability to really “live.”
So Josh decided to find medical alternatives that could help. “I was on a mission to learn as much as I could about nutrition and alternative remedies, like essential oils, to help heal my mother,” he said.
Luckily, Josh’s search for natural remedies proved successful for his mother. Watching her recovery, he decided to steer his life in a new direction. “As I saw her health transform, I realized I could do this for so many others once I received the proper training,” he said.
Josh went on to earn his chiropractic degree, a natural medicine certification, and was trained as a nutritionist. After finishing his studies, he opened a wellness clinic in Nashville. Though he enjoyed his practice, he still felt too many people were missing out on the power and potential of natural health alternatives. Too many were struggling with undiagnosed illnesses or the constraints of conventional medicine.
Out of this desire to help people, Josh created Dr.Axe.com. From the beginning, the website has focused on sharing natural remedies that conventional medicine often overlooks. Since then, DrAxe.com has grown from a small startup to a worldwide resource for advice on natural health that informs tens of millions of visitors each month.
Josh dedicated his website to providing free content about the most useful natural products and cutting-edge ideas in alternative medicine. The site became so popular that he eventually had to sell his practice in Nashville to focus on managing and writing for his website full time.
“Once the site picked up speed and visitors, I sold my practice in order to devote my time to it,” he said. “I started creating online health programs and focusing on natural supplements, alongside providing daily free content.”
His gamble paid off, as DrAxe.com continued to grow its audience. “Many years later, it’s the number one natural health site in the world, with over 17 million unique visitors per month,” Josh said. In addition to monthly site visitors, his e-newsletter reaches 2.5 million people, his Facebook page has 2.7 million likes, and his YouTube page has 1.1 million subscribers.
Not bad for a guy with a heartfelt mission to spread the message of natural remedies.
DrAxe.com users are a diverse group with 30% belonging to the coveted 25- to- 34 year-old demographic. Most of the site’s users are women — two-thirds to be exact — and 61% of visitors are from the US.
DrAxe.com has such a varied readership because it offers a variety of content. The website posts two new articles daily and tries “to cover as much natural health ground as possible,” according to Josh. The site offers something for everyone interested in alternative health — from using essential oils to identifying symptoms of disease to cooking healthy food for clean eating.
Though DrAxe.com publishes a wide range of content with a robust team of writers, Josh still enjoys exploring some of his own favorite topics.
“The articles I enjoy writing most deal with figuring out the signs and symptoms of a disease,” he said. “I love digging into the research to find the best natural treatments available for these conditions.”
DrAxe.com provides a wealth of information for couples about leading healthier lives together. For readers interested in general wellness, the website offers recipes and fitness advice for every type of lifestyle. Specifically, readers can search for a certain food to see its health benefits and ways to incorporate it into your diet.
Fitness articles on the site focus on demystifying contemporary trends, like Barre workouts, while offering advice about integrating a fitness routine after illness or injury. Advice is designed to be realistic for even the busiest of couples. One popular article illustrates how you and your partner can incorporate easy 10-minute workouts into your daily routine.
Another important section of the website is A-Z Conditions, which is a natural extension of Josh’s motivations for starting the website. This section allows users to look up conditions and find what natural remedies he recommends. You can also search specific symptoms to find an ailment that may be the underlying cause.
“The most popular posts are often healthy ways to eat — such as anti-inflammatory foods or the keto diet — or natural remedies for certain conditions or concerns, such as a liver cleanse or ways to balance your hormones,” Josh said.
DrAxe.com also focuses on specific sexual and romantic health topics important to couples. “We cover sex, relationships, and more, such as STDs, dangers of birth control, natural birth control, and intimacy issues like porn addiction or low libido,” he said.
These relationship-focused articles help you and your partner make more informed decisions about your romantic life together. The goal of all of the website’s content is to give visitors the information they need to make healthier choices.
Josh and his team regularly receive positive feedback from users — and it keeps them going.
“Some people tell us they’ve seen their diseases halted or even reversed by using our information about supplements and natural remedies,” he said. “We’ve had thousands of readers tell us how much healthier they are now because of the information in our articles, and it means the world to us.”
Even with the popularity of Dr.Axe.com, Josh isn’t resting on his accomplishments. Instead, he co-founded a company called Ancient Nutrition with his partner and mentor, Jordan Rubin.
While DrAxe.com posts regular content about food and recipes, Ancient Nutrition provides natural food products to consumers. The company makes Bone Broth Protein,
which offers the benefits of bone broth in a convenient dehydrated powder.
But Josh and Jordan have plans to expand the scope of Ancient Nutrition, too. “Our goal for the future is to make our supplements, products, and programs widely accessible to people across the world looking to increase their health and performance,” Josh said.
With recipes, workouts, and, now, food for purchase, you and your partner can use Dr. Axe’s websites to create a healthier — and, hopefully, longer — life together.