TodayTix: A Global Ticketing Website & App With Exclusive Deals on Date-Worthy Plays, Musicals & Other Shows

The Short Version: There’s something magical about going to the theater on a date. You can connect with your partner in a new way as you’re swept into a larger-than-life story. After sitting together in rapt silence, you can spend intermission talking about the show and bonding over a truly one-of-a-kind experience at the theater. If you want to take your date to the theater without blowing your monthly budget on tickets, TodayTix can offer an easy and affordable solution. This convenient platform puts discounted ticket opportunities into the palm of your hand. You can search by show or sign up to receive notifications about special deals in dozens of cities, including New York City, Chicago, London, and Toronto. A fantastic show can set the stage for romance, and TodayTix can help you get tickets to an opera, play, musical, or other live show without breaking the bank.

Brian Fenty and Merritt Baer have been friends since childhood when they met at a summer theater camp and bonded over a shared love of the stage. As adults working in the theater industry, Brian and Merritt saw an opportunity to make buying tickets much easier and faster for avid theater goers.

TodayTix CEO Brian Fenty co-founded the company in 2003 to bring the theater-going experience into the 21st century.

The two friends launched TodayTix in December 2013 to give New Yorkers a way to quickly find low-priced tickets to must-see shows. TodayTix was the first free mobile app to connect theater lovers to affordably priced theater tickets. By drawing from their connections in the industry, this pair of Broadway producers were soon able to amass partnerships with over 800 theater institutions around the world.

Now, instead of standing in long lines, people can go on their laptops or phones to access TodayTix and find discounted tickets to hundreds of shows. TodayTix started as a last-minute Broadway ticketing app, but it now serves a global audience in 13 cities, including New York City, San Francisco, Chicago, London, and Toronto.

This easy-to-use app and website have become go-to resources for couples looking to take their dates up a notch by booking affordable tickets to a local opera, dance, comedy show, play, musical, and other types of performances.

“We aim to develop even further in the coming years,” said Brian Fenty, TodayTix Co-Founder and CEO, “to connect our customers to new cultural experiences and make attending an artistic event even more accessible in every major city around the world.”

Since its launch in 2013, TodayTix has established itself as among the top ticketing platforms available. It has over 4 million users worldwide. These users are mostly young — the average age is 29 — and enthusiastic theater goers who want to experience the culture of a big city without spending hundreds of dollars on a ticket. TodayTix provides an affordable last-minute ticketing selection to empower people to see live shows more frequently.

To date, TodayTix has sold more than 2.5 million discounted and premium-priced tickets in partnership with over 800 theater institutions. The platform has expanded from its homebase in New York City to serve diverse markets in 13 cities around the world. Now TodayTix has assembled one of the largest networks of performing arts organizations in the world.

TodayTix provides premium discounts for shows at more than 800 institutions in 13 cities.

You can search through this platform to find tickets at The Public Theater, MSG Entertainment,  Cirque du Soleil, Blue Man Group, The Metropolitan Opera, The Royal Shakespeare Company, to name a few. Other noteworthy locations include The Young Vic, National Ballet of Canada, Canadian Opera Company,  The Kimmel Center, Lyric Opera, The Second City, and The John F. Kennedy Center for the Performing Arts.

TodayTix users can also create a custom list of their favorite shows so they can easily fill their calendars with spectacular date nights.

You don’t have to be a technical genius to find great deals on TodayTix. The website and app put easy search tools and booking options at your fingertips. You can download the app on Google Play or iTunes to start exploring ticket options in your city. Simply select the city of your choice and search for shows by keyword. If you’re trying to woo a Shakespeare buff, for example, you can type “Shakespeare” in the text box to find shows to help you break the ice and earn your date’s good favor.

The bulk of TodayTix users are New Yorkers in their 20s

Don’t have a particular show in mind? No problem. You can browse the Discover tab to check out curated lists of top shows organized by topic, theme, release date, and other categories. Whether you’re interested in critically acclaimed, recently opened, or Tony-Award winning shows, you can use this feature to guide you to an incredible show. The New York City page offers tickets to over 50 Broadway shows for the same day or up to 30 days in advance.

TodayTix organizes shows into categories, including tearjerkers, classics, and laugh-out-loud comedies, to help newcomers to the theater explore different genres. The website even has a date-night category to help couples pick a romantic show with a lot of laughs built in.

Over the years, TodayTix has helped countless couples plan a date night at the theater and save money while they’re at it.

“The whole process is designed to take 30 seconds,” Brian said. “If you’re in NYC, a TodayTix Concierge meets you outside select theaters to hand you your tickets so you get to avoid the often tedious lines.”

TodayTix allows theater goers to be flexible and see a lot of shows throughout the year. Sometimes it’s nice to have a must-see show to look forward to with a date, and other times it’s more fun to be surprised by last-minute tickets to a performance. You can book tickets a month ahead of time on the app or website, or you can join the app’s Lottery or Rush programs to see what tickets come up.

The app provides exclusive opportunities to get tickets to upcoming shows.

The app’s signature Lottery program enters individuals into a free sweepstakes contest for free or discounted tickets to some of the top shows. TodayTix partners with well-known theaters and entertainment organizations, including NYC’s Public Theater and Northside Festival, to provide its members with exclusive opportunities to attend some of the area’s most dynamic and popular live performances. You could win tickets to a great concert or play and wow your date without spending a fortune.

Spontaneous individuals can always find date ideas on TodayTix. The app’s Rush program offers day-of tickets to select performances. These tickets are affordably priced at under $40 to tempt people to head to the theater at a moment’s notice.

The app’s exclusive programs can provide a romantic way to sweep your significant other off his or her feet. If you ever feel stuck in a dating rut, all you have to do is browse TodayTix to find opportunities to turn a bad day into a special memory.

Five years ago, TodayTix embarked on a mission to redefine the way people attend theater productions by empowering them to snag tickets to the most iconic and sought-after shows around — without going over budget.

Whether you’re interested in getting tickets to a cutting-edge theater production on the West End or a beloved musical on Broadway, you can search TodayTix to find the most affordable prices available. By promoting premium ticketing opportunities, the website and app gives the average individual direct access to the best shows in major cities across the globe.

“The team at TodayTix is a passionate group of arts lovers and fellow audience members,” Brian told us, “who work tirelessly together to make the most in-demand shows more accessible to audiences.”