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The Short Version: Not sure how to shop for an engagement ring or jewelry during a pandemic? With Clarity can offer simple and quality-driven online solutions. This disruptive jewelry brand provides do-it-yourself design tools, on-demand gemologist consultations, and a free three-day try-on period to empower customers to shop with confidence. Whether you’re celebrating a dating milestone, making a marriage proposal, or giving an anniversary gift, you can make those romantic moments shine thanks to With Clarity.
Shopping for an engagement ring can be a stressful and time-consuming project. Traditional brick-and-mortar jewelry stores offer high prices and few customization options, but many customers are leery about going online and buying a ring sight unseen.
New Yorkers Anubh Shah and Slisha Kankariya co-founded an online diamond ring store called With Clarity to make the ring shopping process a little easier. With Clarity allows couples to create a custom ring and use 3D-printing technology to try the ring on and see how it looks in person.
As a newly married couple, Anubh and Slisha can empathize with modern daters who are trying to navigate a complicated and pricey jewelry industry.
“We thought consumers deserve a more relatable and transparent buying process when it comes to engagement rings,” Slisha said. “Our goal is to change the traditional jeweler culture and make the engagement ring more accessible, personable, and less daunting.”
With Clarity does not pressure couples to make a purchase without knowing exactly what they’re getting. Ring shoppers can use the ring home preview option to receive a shiny piece of bling for a three-day trial and see if it’s the right fit. All its jewelry is made in New York City and uses conflict-free stones as well as recyclable metals.
With Clarity is an online store that sells engagement rings, wedding bands, and other fine jewelry that can make that special someone smile. Whether you’re celebrating a dating anniversary or getting down on one knee, you can trust this online retailer to have your back and give you the clarity you need to make the right selection.
“For engagement rings, we give customers the opportunity to fully craft a ring down to the gemstone type and shape, ring setting, and metal type,” Slisha said. “If a customized ring is not of interest, we also have preset rings which are ready-to-ship natural diamond rings.”
With Clarity offers a fantastic balance between quality and affordability. Its natural and lab-created diamonds have been certified by the International Gemological Institute, and they range from 0.25 carats to 5.25 carats.
The premium jewelry site bridges the online and in-person shopping experience by offering a free ring home preview to all shoppers. That means that today’s dating couples can get their hands on their potential engagement ring before making a purchase. The home try-on period is commitment-free and lasts three days.
“Customers can select two ring styles to try on at home, free of charge,” Slisha explained. “We use 3D printing technology to mimic the exact look and feel of their bespoke diamond ring creation. People can safely try on their ring at home for a few days and share their experience with their friends and family.”
If you’ve got a particular style in mind, you can create your own engagement ring on the With Clarity website and bring a prototype to your door within days. A team of gemologists are on hand to answer questions and offer recommendations along the way. These certified gemologists do not get paid based on commissions, so they put facts and customer satisfaction before sales.
“Finding the right diamond was months of research. I can’t lie — I was skeptical about purchasing jewelry online, but with COVID-19 everything seems to be an uncertainty,” said Jose A. in a With Clarity review. “I took the chance and was extremely impressed. So was she!”
“With Clarity made it easy to find a diamond that met my requirements,” said Charles D. in a review. “All in all, a great firm to deal with, imparting a sense of trust and confidence.”
The convenience of online shopping is undeniable, and it’s become particularly popular during the coronavirus pandemic. Many currently dating couples don’t want to risk an in-person trip to a jewelry store, so they’ve flocked to With Clarity for a contactless yet hands-on solution.
“Online shopping is at an all-time high. But, in the engagement ring industry, we found that 69% of people want to touch rings before buying,” Slishsa said. “This is why we made a ring Home Preview option for those who want an online buying experience that’s still personable.”
Millennials have particularly embraced With Clarity’s unique and high-tech solutions to ring shopping. The website’s average customer is between 28 and 34 years old, in a serious dating relationship, and looking for a one-of-a-kind piece of jewelry to seal the deal.
With Clarity is a startup company that takes pride in being “deliberately different.” Its innovative approach to online ring shopping has given customers greater freedom and flexibility when they make one of the most important purchases of their lives.
The idea began with Anubh when he entered the engagement ring shopping market and saw it wasn’t suited to modern couples who wanted to make a ring their own. Anubh designed and built an engagement ring for Slisha from scratch, and he has tapped into the power of 3D printing to help others design a ring that speaks to their relationship.
In 2015, Anubh and Slisha launched With Clarity (formerly known as Four Mine) and shared a desk in Manhattan while getting it off the ground. Today, the married couple spearhead the fastest-growing engagement ring company in the U.S.
“We are always curious to try and learn something new,” Slisha said. “And, more importantly, we want to dynamically change the jewelry and engagement ring industry.”
With Clarity has brought more modern and convenient tools to an age-old industry, thus making it much easier for couples to find a bespoke piece of jewelry within their budget.
The online store has received positive testimonials from dating and married couples who have made lifelong memories thanks to their jewelry purchase.
One international couple reached out to thank With Clarity for helping unite them during the global pandemic. The couple had been meeting up for clandestine dates on the border between Washington and Canada, and they got engaged to solidify their relationship and reaffirm their love.
With Clarity is on a mission to inspire love stories and marriages that last, and the team takes its responsibility to couples seriously.
“It is extremely rewarding work, especially when people reach out to us about their love and proposal stories,” Slisha told us. “To know that we had a helping hand in their special moment is very heartwarming.”
With Clarity has used technology to create a consumer-driven shopping experience where the perfect engagement ring is only a few clicks away. Unlike other online retailers, With Clarity doesn’t ask customers to buy anything sight unseen and delivers test products to help them get a feel for what they’re buying.
Couples can save themselves the headaches and expense of shopping at boutique jewelers by visiting the With Clarity website and customizing a ring with an ethically sourced diamond.
In the coming years, Slisha and Anubh plan to further upgrade the jewelry industry and normalize online engagement ring shopping. With the help of online tools and at-home testing, couples from all walks of life can bring some extra sparkle to their love stories.
“With a passion for diamonds and impeccable design, our priority is offering a high quality product — and experience — every step of the way,” Slisha said. “Technology and compassion are the pillars of With Clarity. It’s all part of our mission to make big moments even better.”