Editor’s Choice Award: ArtNight™ Lets Couples in the U.K., Germany, and the Netherlands Explore Their Creative Sides by Painting Together

Women's Dating

Editor’s Choice Award: ArtNight™ Lets Couples in the U.K., Germany, and the Netherlands Explore Their Creative Sides by Painting Together

Hayley Matthews
Hayley Matthews Posted:

The Short Version: European couples looking for an alternative to dinner-and-a-movie date nights can explore their creative sides with ArtNight. During the evening outings, experienced artists guide couples through the process of creating a unique painting. The events are often held at popular clubs or restaurants in cities throughout Europe, so couples can enjoy food and drinks, too. Due to its massive popularity, ArtNight plans to expand to many more cities soon. For helping couples plan creative date nights, ArtNight earns our Editor’s Choice Award.

When European couples decide they want to do something different for a date, they can book a session with ArtNight and get their creative juices flowing. ArtNight offers fun group painting classes in interesting locations throughout the U.K., Germany, and the Netherlands.

When they arrive for a group class, materials are all set out, including blank canvases, brushes, and paints. The location could be a trendy sushi bar, and couples can order drinks and appetizers to start the night.

“They might have to make stressful decisions at work, but with us, they only have to choose what paint to use,” said Sophie Medland, ArtNight Head of Expansion.

The ArtNight logo

Couples choose ArtNight as a fun, creative alternative to typical date nights.

A teacher — and professional artist — leads each group through the steps of making a piece of art in about three hours. Even though many participants aren’t artists, the teacher reassures them that the painting will still turn out to be a masterpiece. While one partner may decide to follow the instructions exactly, the other partner can put a unique spin on his or her canvas creation.

“You might paint along with the design we give that evening, but we’re open to whatever people want to do. Some people just come and paint whatever they want,” Sophie said.

For three hours, partners can sip wine and enjoy food while making art and memories. When they finish their paintings, they can take them home and hang them side by side as a testament to their love.

Attracting Painters Who Don’t Consider Themselves Artists

Plenty of couples around the world would enjoy being creative, but many don’t have an outlet. They might consider taking a class at a local art school, but that can be too difficult or time-consuming.

“People can think they’re not good enough for those classes. Or they don’t have the time to go every week,” said Sophie.

ArtNight testimonial

ArtNight classes are a pressure-free way for couples to get into making art.

ArtNight classes allow them to get into making art without that time commitment. It’s a low-stakes experience that only lasts a few hours, but that resonates with participants for much longer. They can take classes as often as they’d like. If they attend 100 different ArtNight classes, they’ll have 100 different experiences.

In addition to connecting novice artists with painting resources and fun experiences, ArtNight helps combat loneliness and boredom by bringing people together. They thought the concept would be successful in the U.K., and soon, they expanded ArtNight to Germany and the Netherlands.

“The founders came up with a concept that would get people connected in real life. Many people feel disconnected from real people, and they thought this was a great way to bring people together,” Sophie said.

One of the reasons ArtNight has been so effective in connecting people is because painting can help people disconnect from the hustle and bustle of everyday life. That’s because it is a mindful activity that helps them live in the moment and relax.

“People get a sense of achievement from creating something. They’re absorbed in it, and it gives them the chance to take a break,” said Sophie.

Couples Can Choose the Type of Class That Suits Them

The ArtNight concept turned out to be popular with couples throughout Europe. It really took off after it appeared on Die Höhle der Löwen (The Lions’ Cave), or Germany’s version of the American show Shark Tank.

ArtNight classes attract around 80% women, with two core demographics. Plenty of mothers and daughters attend together, and couples also frequently connect through the classes.

“For Valentine’s Day, we introduced a paired canvas, which was a scene spread across two canvases. We had a heart motif that was trees or a coastal scene. One person paints one side, and the other paints the other half,” Sophie said.

More adventurous couples can try one of ArtNight’s newest experiences — the “Be a Pussy” art night. In these classes, partners paint their own artistic interpretation of a vulva.

“We’re working in partnership with charities to break the stigma around the vulva. It’s quite a big topic, so why are we ashamed about it?” said Sophie. She added that those nights are also popular for private hen or bachelorette parties.

For those who desire a low-key date night, ArtNight offers plenty of popular motifs, including a Banksy-inspired canvas, a hand lettering class, or a sleeping beauty design night. For a more challenging experience, attendees can try their hand at a Klimt or Mogdliani-inspired painting.

Whatever their tastes, ArtNight offers something for every creative couple.

ArtNight: Growing Communities of New Artists Worldwide

ArtNight is all about bringing people together and supporting both novice and professional artists in their communities. The ArtNight team includes more than 450 working artists who share their interests, expertise, and talent with participants. The company connects these artists at a festival held in a different European city each year. There, artists can network and talk to each other about their challenges and triumphs in working on their craft.

“It’s not always easy to make money being an artist,” Sophie said.

Depending on where couples live, the artist leading a class may choose to hold it in a trendy cocktail bar or a restaurant. Artists choose the locations because they know the best up-and-coming spots in the cities where they live.

ArtNight wants to expand its footprint into more cities and communities in the U.K., especially places where many people have requested the classes. To do this, the company plans to find more artists and community spaces to host events.

“There’s a lot of demand in cities throughout the U.K., and we will expand further before the year is out,” Sophie said.

The company may also begin adding different kinds of creative experiences in the German market. ArtNight has added a baking night in Germany, in which participants learn to bake various breads and desserts. It also offers a plant night in Germany that teaches people how to make their own green creations.

But ArtNight continues to draw couples because it allows anyone to have a fun evening while tapping into their creative side.

“We believe that everyone’s an artist, and everyone can paint. Within a few hours, we promise to teach you how to make that painting,” Sophie said.