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The Short Version: Established in 2006, Blurb is a user-friendly, affordable self-publishing site that helps authors, photographers, and other creatives distribute content in a tangible way. For dating and relationship coaches, matchmakers, and lifestyle experts, they can take full advantage of the site’s tools and resources to not only publish high-quality books, magazines, and ebooks — but to also to get their material in front of the right audience and build their brand as an authority on the subject.
Publishing a book can be a novel idea (no pun intended), but it has historically been easier said than done. To publish a book in the past, you would have needed to either land a book deal — no easy feat — or pony up a lot of cash to have the book printed, bound, and published professionally.
This process was the industry norm until Blurb came along in 2006. Founded by Eileen Gittins, Blurb is the world’s first platform for creating, printing, and publishing independent books. She created the site because she wanted to publish a book of her photography. Eileen thought taking the book to a publisher would be a straightforward process and the pricing reasonable. Unfortunately, the costs were restraining and the steps were far from simple, so she launched Blurb to make self-publishing accessible to everyone. So far, it’s been working out well for her and millions of other authors.
Since the company’s inception, Blurb authors have created more than 2 million books. The company’s mission from the beginning has been to empower people to self-publish, and the team stands by the notion that the more ways made available to creators to publish material, the better.
From creation to distribution and sales, Blurb puts authors in control, which makes the process completely personalized. It can also boost the profile of creatives in just about any industry.
Blurb’s user-friendly interface and variety of formats make it easy for authors to have total design freedom when it comes to publishing a book, magazine, or ebook. The site offers a built-in Blurb-powered creation tool on Adobe Lightroom as well as a plug-in for Adobe InDesign. It also provides a host of features and apps that enable Blurb to work in conjunction with other programs.
Access to these tools allows creatives to make all of the decisions for their book. The process also completely cuts out the middleman, making it easier and more affordable.
Users have access to a beautiful array of starter templates for cookbooks, magazines, baby books, travel books and a variety of other subjects. These templates are for designers and non-designers alike, and Blurb gives them plenty of options to pick from based on skill level and aesthetic preference.
Most templates can be easily modified, and as a Blurb user, you can choose between Bookwright and Bookify templates. Bookwright templates allow you to change fonts, tweak placement, and adjust your layouts once you’ve installed Bookwright, while Bookify templates require no download and are simple to figure out.
It’s purely a matter of preference, and the full range of available templates means you can create just about any layout for your self-published book or ebook. Whether you’re a dating expert, photographer or chef, creating an eye-catching book or magazine is a great way to showcase your brand, and it can also boost the sales of your content. Blurb gives you the means to do all of this.
Once you’ve a completed project, Blurb offers a broad range of ways to sell and distribute books. You have the option to sell directly through Blurb, in addition to Amazon, Ingram, and the Apple iBooks Store. Or you can pre-sell with Kickstarter.
These options are all available to self-publishers directly on the site, and through a series of links, Blurb guides you through the entire selling and distributing process.
Having such an easy means of distribution enables more creatives to have an outlet for publishing their material. Additionally, Blurb gives them ways to have that content be seen and to potentially earn a living off their work.
Writers, experts, and content producers of all kinds are discovering that it’s no longer necessary to have that coveted book deal. Or, as Eileen said, “take out a second mortgage and hire a small army just to publish a few copies of their own book.”
Self-publishing has opened up a world of opportunities for dating and relationship gurus. With Blurb, they can now turn their newsletter, blog, and forum content into beautiful hard-copy guides, professional-looking magazines, and, of course, convenient ebooks.
The site has an extensive collection of books dedicated to the subject of dating, and you’ll find reads like “100 Common Sense Dating Tips,” by CM Writer, or “Cyber/Internet Dating,” by Discreet Maneuvers.
For experts in search of a means to distribute original content, self-publishing is a fantastic approach. Blurb provides the tools to create professional-grade books at a reasonable price without having to wait for a book deal.
Self-publishing also means you’re able to receive the majority of the profits earned from your book or magazine sales. On the other hand, with big publishing companies, you’re likely only to see a small percentage of the profits, making self-publishing an attractive alternative.
Once upon a time, self-publishing was frowned upon, but over time, it has become a widely acceptable form of publishing for anyone with a good story. There are millions of consumers in search of quality content on so many different platforms, and tastes vary widely. Blurb is one of those platforms — giving dating and relationship coaches, matchmakers, and other lifestyle experts an outlet to generate and distribute professional-looking books, magazines, and ebooks.
A new book is created on Blurb every minute, and over 2 million books have been produced on the site since 2006. Because of resources like Blurb, there are more books in the world now than ever before, and a book-filled world is a world in which readers certainly want to live.
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