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The Short Version: Jo Robinson started a website called Eatwild.com to spread the word about the many benefits of consuming the meat of grass-fed animals raised in a pasture. First, it’s good for you — grass-fed animals are high in nutrients and low in fat because they’re allowed to roam and graze naturally. Second, it’s good for the animals — they’re cared for in humane ways and live happy and peaceful lives in the fields. Finally, it’s good for the environment because the animals eat grass instead of having their feed shipped from distant locations and burning fossil fuels in the transportation. A small change in your diet can enrich your life in a number of ways. By buying grass-fed animal products, you can support local farmers and bring more nutrients to your dinner table. If you and your partner are interested in maintaining a healthy, all-natural diet, Eatwild can give you the information and resources you need to make good decisions at the grocery store and in the kitchen.
My dad never used to care about eating healthy. Eventually, though, his steady diet of fast-food dinners caught up to him, and he ended up in the hospital. Now he has started paying attention to what he puts in his body and replaced his bags of potato chips with bags of carrots.
It’s been my mom’s lifelong mission to get him to change his eating habits, so she’s been incredibly supportive of him, even joining him on juice cleanses and no-carb diets. For his birthday, my mom got him a gift certificate to shop at a private farm that sells fresh vegetables, fruits, and meats. When my parents visited the farm together, they could see farm animals wandering in the field, and they felt good about buying fresh cuts of beef or poultry straight from the source.
Many health-conscious and compassionate people would like to buy cruelty-free, free-range, and grass-fed animal products, but they may not know where to find them. That’s what Eatwild.com is there for. This website offers a comprehensive directory of local farmers as well as educational research on the environmental and health benefits of “eating on the wild side.”
“It’s easier than people think,” said Jo Robinson, Founder of Eatwild. “If you have a grocery list, which you can download for free on Eatwild, you can go to the supermarket and know exactly what to buy to get 10 times as many antioxidants in your shopping cart.”
Jo realized the importance of promoting nutritious, farm-fresh foods when she was doing research for a book in the early 2000s. She saw that farm animals raised in pastures had greater nutritional value. They were high in omega-3s and low in saturated fats. Pasture-raised animals are good for consumers, and the practice is good for the animals as well. Pasture animals sustain themselves on a natural diet of grass, are allowed to move freely, and overall live happier, healthier lives than livestock in the slaughterhouse.
Plus, having farm animals graze grass rather than eating grains is a more sustainable and environmentally friendly farming practice.
Once Jo saw the array of benefits associated with grass-fed animal products, she began to gather handy information for consumers on a website she called Eatwild.com.
Today, Eatwild is the top informational resource on pasture-based farming. It provides scientific references, dietary recommendations, and other useful tools for consumers. You can browse its state-by-state directory of over 1,500 local farmers to find out where you can get fresh, ethical, and nutritious food to put on your plate.
Whether you’re worried about your health or the environment, it makes sense to start consuming grass-fed animal products, and Eatwild can show you where to go to find them. Its supplier list includes farms and ranches across the US and Canada.
“You deal directly with the farmer with no middle man,” Jo explained. “We don’t run ads. We don’t sell our farmers list. We don’t make any profit from the website.”
Throughout her career, Jo has written over a dozen books on a variety of topics, including love, parenting, and health. She uses her research skills as an investigative journalist to lay out the facts and make a case for how everyday people can improve their lives.
Her latest book, “Eating on the Wild Side: The Missing Link to Optimum Health,” discusses how eating habits have evolved over time and what the modern man lost when he stopped eating wild fruits and vegetables. She argues that over the last 10,000 years, humans have slowly removed the nutritional value from the plants they consume by adding unnatural fertilizers and growth hormones.
“I discuss how we can get some of those nutrients we lost back by making better choices,” she told us. “The book is an extension of Eatwild, but it takes in the whole plate.”
Since its publication in 2014, “Eating on the Wild Side” has been on The New York Times bestseller list three times. It also won the 2014 IACP Cookbook Award in the category of Food Matters. Currently, 84% of its Amazon reviews include a 5-star rating.
“If you care anything at all about your health, this book is a must-read,” said Joseph L. Comer in his review of Jo’s book. “Jo Robinson has done an excellent job of providing an informative and delightful guide to making the right choices.”
“What I found very valuable was the information on how to select ripe foods,” said FLShopper in a review. “The information on how to store foods is the best I have read.”
Eating healthier foods is much easier (not to mention more fun) when you tackle it as a couple or as a family. My parents love visiting the farm on weekends and stocking up on healthy options for their home-cooked dinner dates throughout the week. It makes them happy to know they’re doing something good for themselves while supporting local farmers, animal welfare, and sustainable agriculture.
Of course, you don’t have to travel into the country to maintain a diet of grass-fed animal products. Eatwild can recommend thousands of trustworthy suppliers in the US, and its informational pages help you know what you’re looking for when you visit the supermarket. Whether you’re shopping smart or starting a backyard garden, you and your significant other can make the world a better place by consuming wholesome foods raised with care and compassion.
“Pasture-raised animals are treated wonderfully throughout their lives. They are slaughtered with low-stress, humane techniques. When animals are back on their native diet, they’re healthier, and it’s better for the planet,” Jo explained. “Eatwild promotes that kind of food, and the farmers who raise it.”