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The Short Version: In 2004, EDEN BodyWorks embarked on a mission to undo the damage caused by the harmful chemicals in traditional beauty products. This lifestyle brand carries natural hair care and skin care products that meet the needs of modern women from all walks of life. The beauty collection highlights wholesome nutrients that repair and revitalize while adding luscious scents and a glamorous look. A single woman can add EDEN BodyWorks to her beauty regimen and bring a more natural, confident, and stylish look into the dating scene.
Jasmine Lawrence was only 11 years old when she got the idea for her company. She saw the damage caused by harsh chemicals in hair care products, and she wanted to develop natural solutions to help women of color take better care of their hair.
In 2004, then 13-year-old Jasmine attended the Network For Teaching Entrepreneur (NFTE) Biz Camp in New York where she created a plan to launch her business and shake up the industry. After some experiments in the kitchen, Jasmine perfected the ingredients to natural hair care.
EDEN BodyWorks began later that year and showed a lot of spirit. The company’s founding mission was to promote hair care products that delivered quality without harmful chemicals.
EDEN’s young founder and her heartfelt mission caught Oprah Winfrey’s eye in 2007. Just like that, the brand rocketed onto the national stage where it showed women a natural path to beauty.
Today, customers can find EDEN BodyWorks on the shelves at Target, Walmart, CVS, Walgreens, Kroger, Amazon, and other beauty suppliers. The online store also offers extensive collections of hair care and beauty products.
These products are never tested on animals, do not contain parabens, and support natural ingredients.
EDEN BodyWorks is a certified women-owned business that manufactures and distributes natural beauty products around the world. Its mission is to empower everyday women to practice self-care and create stylish looks that make them feel good about themselves.
“The impact I hope to see from EDEN BodyWorks is that we can help people live their best lives,” Jasmine said in an interview. “From products, conversations, and education, this brand offers a wide range of experiences to meet people where they are on their journeys and support them.”
EDEN BodyWorks is a lifestyle brand with strong core values. Under Jasmine’s leadership, the team constantly engages with customers and builds a tribe of people around the idea that beauty should be natural and easy. Through monthly virtual experiences or social media posts, these experts share DIY style tips and insights that can help single women practice loving self-care.
“If we had to sum up our team in a few words, they’d be fun, personable, committed, and passionate — we are your curlfriend,” said Ylorie Taylor, Vice President of EDEN BodyWorks. “We work in a dynamic environment, and our daily agenda involves coming up with creative ways to make women smile.”
Jasmine has established an inclusive and supportive brand that appeals to women from all walks of life. EDEN customers are trendy socialites who have high standards when it comes to hair care. Many millennials have flocked to this brand in search of natural products at an affordable price, and they haven’t been disappointed.
EDEN BodyWorks can provide shampoos, conditioners, stylers, moisturizers, and other beauty supplies to help single women look their best on every date night and girls night.
EDEN Hair collection includes products that address a variety of hair concerns, including brittle hair, itchy scalp, breakage. They use natural ingredients ranging from coconut oil to peppermint to start the healing process and bring out the best in every follicle.
Over the last 10 years, EDEN has built a strong reputation by making all types of hair look good and smell wonderful. But the brand hasn’t stopped there. EDEN BodyWorks has promoted beauty education and raised awareness about the benefits of natural hair care products.
“It’s important to us to remain a partner in the community by providing access via retail and ecommerce as well as exercising our social responsibility to pay it forward,” Ylorie said. “We want to always be a part of your wellness lifestyle — not just your hairstyle.”
EDEN BodyWorks has an extensive collection of hair care and skin care products. Its flexible solutions can meet the beauty needs of all types of people, and it has proven particularly popular among young single women with a strong sense of style.
“As a DIY brand, we often find ourselves helping women achieve their desired style using one of our styling aids,” Ylorie explained. “Whether you’re rocking a relaxer or perm, twist out, textured style, wash ‘n go, or a protective style — weave and wigs included — we’ve got the perfect products for your toolkit.”
Many Facebook reviews heap praise of EDEN for supplying high-quality beauty products that leave hair feeling great and looking great.
By adding natural ingredients to their hair and scalp, women can repair damage and maintain a healthy and beautiful look. EDEN uses simple ingredients to detangle, wash, and style every type of hair. Customers with straight hair, waves, curls, or kinks have found a product to love in these diverse collections. As the team says, “Healthy hair is our priority!”
Beauty lovers can follow #discoverEDEN on social media to pick up tips, watch trends, and hear the latest news in this space. The EDEN influencer network continually shows what’s possible with the right hair care products and provides style guides that can spark new inspiration and connection.
Singles can better their self-care regimen and bolster their self-esteem with the help of EDEN BodyWorks.
“Confidence is the bridge builder to trying new things,” Ylorie told us. “It’s the voice in your head that says ‘go for it.’ It helps people remain true to what matters most to them.”
EDEN BodyWorks has the ingredients to upgrade any hair care or skin care routine. With these products in hand, single women can rock a new look that is both natural and authentic, and that can make them feel more confident in all types of social and dating scenarios.
EDEN BodyWorks started with an 11-year-old girl who saw a problem and decided to take action to fix it. Jasmine developed her natural beauty products in her home kitchen in New Jersey, and now she runs a production line that stretches from coast to coast.
The company has earned a national following with the help of Oprah’s endorsement and a bit of Black girl magic. Now EDEN products can be found on the shelves at stores throughout the country.
Looking ahead, EDEN BodyWorks is poised for further growth and brand development. The team is currently working on making the transition from beauty brand to lifestyle brand by expanding its collection to include candles, oils, and other home items that pamper and comfort women.
“We deliver results. You can depend on EDEN,” Ylorie said. “It’s the essence of how we’ve been successful to date — affordable, accessible, reliable. All the things you love!”