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The Short Version: After getting married, most couples want to focus on each other and their new life together. But the arduous task of changing a last name can put a damper on the honeymoon phase. In 2005, Danielle Tate went through the cumbersome name change process and decided to create a solution for newlyweds buried in paperwork. The aptly named MissNowMrs app can autocomplete the necessary forms and provide detailed instruction and pre-addressed envelopes so users can submit them to the proper channels. Thanks to the MissNowMrs service, a name change is no sweat for couples throughout the U.S.
Danielle Tate knew married life wouldn’t be easy, but she didn’t expect the hardest part of being a newlywed would be changing her last name. She visited the DMV three separate times to get her husband’s name added to her license (if that isn’t love, I don’t know what is), and she found the whole process to be frustratingly slow and convoluted.
After her third trip, she vented to her husband, saying she wished there were a service that could handle all aspects of the name change process.
“You should do that,” her husband said. And the idea for MissNowMrs was born.
Danielle didn’t have a business degree or a technical background, but she had a powerful drive and a firm belief that changing a name shouldn’t take more than a few minutes. She began creating a boutique service that could save couples from jumping through bureaucratic hoops and spending unnecessary hours filling out paperwork.
Today, MissNowMrs offers an easy online service — also available through the iTunes app — that allows individuals to change their last names on their driver’s license, passport, voter registration, and Social Security cards in an all-in-one process.
The MissNowMrs team is made up of experts who know how to go from an “I” to a “we” in the eyes of government bureaucracies. The company’s streamlined services can save newlyweds a lot of time and energy, and over 500,000 people have already looked to the app or website for help with a name change.
“I hope the success of MissNowMrs inspires more smart women with ideas to build businesses,” Danielle said. “No newlywed should waste 13 hours fighting the red tape and bureaucracy of the name change process, which is why MissNowMrs is such a valuable service.”
In the U.S., about 80% of newly married women and 3% of straight men changed their last names after getting married. It’s traditional for women to take their husband’s last name, but some couples buck that tradition by choosing to hyphenate or blend their names after marriage.
When they change their last names, newlyweds demonstrate their commitment to building a new family unit and becoming part of something bigger than themselves. It’s a beautiful gesture, and MissNowMrs can help make it happen in just a few minutes.
MissNowMrs offers a combination of free resources and paid services that help people adjust to their new marital status and navigate the bureaucracy involved in changing a last name. The website and app can now advise, assist, and support newlyweds across all 50 states.
The majority of MissNowMrs customers are well-educated professionals who are in their 20s or 30s and simply don’t have time to deal with the tedium of long lines and redundant paperwork. They’re looking for a way to cross this errand off their to-do list on the spot, and that’s exactly what a MissNowMrs subscription provides.
MissNowMrs has a seven-person team that includes creatives, techies, and innovators who combine their skill sets to revolutionize the name change process. Danielle said she enjoys the startup culture and focuses her energy on leveraging new technology to make the name change process simpler.
“I love having a small nimble team,” Danielle said. “We can go from idea to live in as little time as 24 hours.”
Right now, the biggest project on the MissNowMrs docket is developing and launching an app for Android users. The iPhone app has been live since 2018, and the Android version is on the horizon.
The biggest selling point of the MissNowMrs app is that it saves time. You don’t have to search for the correct forms, drive to the DMV or Supervisor of Elections office, or spend hours completing forms that basically say the same thing. The app does it all for you and provides everything you need to submit your applications to the proper agencies.
“The MissNowMrs app condenses the 13-hour name change process into 13 minutes,” Danielle said. “Newlyweds don’t have to use their vacation days and lunch hours to struggle through the name change process. MissNowMrs has streamlined the process.”
The MissNowMrs app scans the barcodes on your driver’s license and your spouse’s driver’s license and then uses that data to put together the initial application. Newlyweds answer 15 questions about themselves to complete the process. The final step is to purchase the We Print Your Forms service for a one-time payment of $69.95.
Within two to three days, MissNowMrs customers will receive a package with all the completed state and federal name change forms as well as pre-addressed and pre-posted envelopes. Newlyweds can follow the instructions (also included) to get these forms in the mail.
The online version of MissNowMrs has similar steps, but it offers a Print It Myself service ($29.95) that allows newlyweds to print the necessary forms immediately or have the kit team print and mail them out.
“Name change is zero fun,” Danielle said. “No one I’ve ever met wants to spend time in long government office lines. Now they don’t have to.”
After the wedding is over, couples have the chance to grow together, create new traditions, and enjoy married life, but they can get bogged down and distracted by the bureaucratic nightmare that entails changing one’s last name.
Newlyweds Kelsey and Orlando didn’t know where to begin with such a big task. They kept putting it off and worried about not getting everything submitted correctly. Kelsey wanted to change her name, so she turned to MissNowMrs for guidance.
“MissNowMrs made the whole process seem so simple,” Kelsey said. “It’s literally a step-by-step guide that makes it impossible for you to miss anything or mess up.”
One woman reached out to the MissNowMrs team to say she’d been married for years and hadn’t wanted to deal with the hassle of changing her name. She was waiting for a service to make it easier, and MissNowMrs did that for her. Its simple process gave her the nudge she needed to change her name.
A name change is a formality after becoming legally wed, but it’s important to many couples because it symbolizes their commitment.
Jasmeen and Steven had been together for over seven years when they finally tied the knot in Odessa, Florida. Jasmeen was eager to start her new life and wanted to change her name as soon as possible, so she used the MissNowMrs service to put the final touch on her happily-ever-after story.
“The best part of changing my last name is forever being linked to not only my amazing husband, but his amazing family,” Jasmeen said. “I’m proud to have the Sosa name and hopefully help carry on the name for years to come.”
Danielle created MissNowMrs to inspire newlyweds to take control of their identities and become who they were meant to be. She has also written a book called “Elegant Entrepreneur” to show what’s possible when you work hard, believe in yourself, and have something of value to offer consumers.
“I love the fact that we give newlyweds the gift of more time together and less stress as they build their marriage,” Danielle said. “I also love showing how a personal problem can become a solution for your community.”
In 2006, Danielle Tate embarked on a mission to help newlyweds start a life together on the right foot — and with the right name on their driver’s license.
MissNowMrs simplifies the name change process by providing easy-to-understand instructions and application-filling assistance for all 50 states. If you’ve just tied the knot and want to get your last name sorted, you can rely on MissNowMrs to walk you through the paperwork and give you everything you need to get it done.
“I ran into a problem as a newlywed and built the solution for everyone,” Danielle said. “MissNowMrs pioneered the name change niche before Facebook or Instagram existed, and those platforms (and the creation of smartphones) have pushed our creativity to continue providing our customers with the solution they need on the platform they use most.”