Promgirl Stocks Thousands Of Dresses For Special Events

Women's Dating

PromGirl™ Makes You the Belle of the Ball: 200,000+ Dresses For Your Next Dance, Wedding, or Special Event

Amber Brooks

Written by: Amber Brooks

Amber Brooks

Amber Brooks is the Editor-in-Chief at When she was growing up, her family teased her for being "boy crazy," but she preferred to think of herself as a budding dating and relationship expert. As an English major at the University of Florida, Amber honed her communication skills to write clearly, knowledgeably, and passionately about a variety of subjects. Now with over 1,800 lifestyle articles to her name, Amber brings her tireless wit and relatable experiences to She has been quoted by the Washington Times, Cosmopolitan, The New York Post, and AskMen.

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Edited by: Lillian Castro

Lillian Castro

Lillian Guevara-Castro brings more than 30 years of journalism experience to ensure DatingAdvice articles have been edited for overall clarity, accuracy, and reader engagement. She has worked at The Atlanta Journal and Constitution, The Gwinnett Daily News, and The Gainesville Sun covering lifestyle topics.

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The Short Version: If prom night is coming up and you want to stun everyone with an unforgettable look, PromGirl offers many fabulous dresses for trendy online shoppers. The website stocks nearly 200,000 dresses (as well as accessories and shoes) to bring out the beauty in young ladies the world over. You can search for a particular style, color, price, designer, or event and find page after page of elegant apparel. From long formal gowns to short party dresses, PromGirl has an extensive selection of beautiful dresses to help you look your best and wow your date on any special occasion.

When I went shopping for a dress for my first dance as a high schooler, I was determined to find something grown-up and gorgeous. My boyfriend had never seen me wear a dress, and I wanted to impress him on what I hoped would be a special night — the night of my first kiss.

After hours of searching, I found a ruby-colored strapless dress that made me feel stunning. The deep reds brought out the tan on my bare shoulders and gave me a mature, attractive look.

When my boyfriend saw me in my dress, he whispered, “Wow,” under his breath. The homecoming dance had a magical feel to it as I nervously wondered if we’d ever go beyond holding hands. Then, at the end of the last slow dance, he leaned in to kiss me, and it was the perfect ending to a perfect night.

The right dress can help you set the mood for romance and make a lasting impression on your date. If you want to look your best on prom night — or any special occasion — you can search through thousands of elegant dresses on PromGirl, which boasts the largest collection of prom apparel on the web.

Screenshot of PromGirl's homepage

PromGirl has an array of cocktail dresses, gowns, and formal wear to catch your crush’s eye.

PromGirl CEO David Wilkenfield grew up watching his father work in the dress industry and felt a natural affinity toward fashion. When the internet began coming into its own in the late ’90s, he saw it as an opportunity to sell dresses to a worldwide market. In 1998, David launched the PromGirl website and became a pioneer of online fashion retail at a time when many designers were entrenched in brick-and-mortar stores.

“In the very beginning, we only had two designers we worked with — one being David’s father’s company,” recalled PromGirl’s Senior Vice President Kim Collins, who joined PromGirl in 2001. “Now we have over a hundred designers, and it’s a completely different landscape.”

Today, PromGirl is a one-stop shop for dresses, shoes, and accessories for any special event. The website has nearly 200,000 dresses stocked and ready to ship anywhere in the world. “We try to have a dress for every girl,” Kim said. “We want to be the go-to resource for everything you need for prom — or any event you can wear a dress to.”

Online Shoppers Choose From Over 5,000 Date-Worthy Styles

PromGirl features many useful search filters to help shoppers quickly find the dress for them. You can browse through the dresses by event, color, style, price, designer, or body type. The collection includes more than 5,000 styles to complement daters of all shapes and sizes.

Whether you’re attending a rehearsal dinner or going to a winter formal, PromGirl brings you a variety of breathtaking dress options with plunging necklines, sequins designs, shimmering fabrics, and other sleek looks.

According to the website, “Our fashion team, located in New York City, searches multiple markets to bring only the newest and hottest looks for prom to In addition, we offer a range of homecoming, graduation, sweet sixteen, and Quinceañera dresses.”

“Anything you can wear a dress to, we can definitely dress you,” Kim said. “You can go into the different colors and filter that down to the style, designer, or price point you’re looking for.”

PromGirl dresses range in price from $49 to $1,200 to satisfy any budget. The site also offers plus-sized dresses to accommodate women with full figures. Whatever type of dress you’re imagining, you’re certain to find something classy, stylish, and gorgeous on PromGirl.

Daters who want an original and attractive look can save themselves a trip to the mall by using PromGirl’s simple online search tools to find the right dress.

You can join the Prom Rep Reward Program to receive rewards for recommending PromGirl or PromGuy to your friends (or your date). Plus, your friends will receive a special gift when they use your Prom Rep ID on their purchases. Once you make enough recommendations, you’ll earn a free dress and up to $300 in gift cards. You have to be a PromGirl registered member to get these fantastic freebies.

From Head to Toe, the Catalog Dresses Daters in the Latest Trends

PromGirl isn’t just for dresses — the online store also offers accessories and shoes to go with your dress. While you’re online, you can get a pair of high heels, pumps, open-toed shoes, and other footwear that complements your dress. PromGirl shoppers save time by narrowing their search by size, color, price, or designer and by sorting by popularity. Reviews and ratings on every product let you know how others fared wearing these stylish fashion accessories.

Additionally, you’ll find a curated selection of perfumes, clutches, undergarments, and jewelry on the site. No more hunting through scores of stores for your accessories — PromGirl supplies it all in one convenient website.

On PromGirl, you can put together your whole outfit or add a final touch to ensure you look glamorous at your next dance, wedding, or special event.

Photo of PromGirl's staff

SVP Kim Collins described the PromGirl team as social, tight-knit, and dedicated.

The PromGirl team keeps tabs on the latest trends to ensure their dress collection remains current. They’ve become experts in culling the finest fashions and hope to continue dressing people in memorable looks. “We work as a whole toward the same goal,” Kim said about the in-house team, “and people really love working together to make the site better.”

For the next big project, the brand will launch a wedding website with dresses, shoes, and accessories for your special day.

Testimonials of Satisfied Customers All Around the World

Many happy customers have written in to thank PromGirl for helping them have a wondrous night at a wedding, dance, cruise, ball, or dressy event. Their enthusiastic testimonials come in from all corners of globe.

“Thank you PromGirl for my beautiful dress!” wrote Nicole L. “I live in South Africa and was extremely pleased when I received my dress. I waited only eight days for it to arrive, and it was stunning!”

PromGirl is a Google Trusted Store with a 100% rating for exceptional customer service and a 98% rating for on-time shipping.

“From the minute I saw this dress on your website, I knew it was perfect for me! I got heaps of compliments on it at my semi-formal, and it made me feel like a princess!” — Caitlan C., a PromGirl customer

Kim told us about two sisters who have sent in dozens of photos of themselves in different PromGirl dresses at their school dances, family vacations, and graduation parties. “It’s really special,” she said. “They continue to come back to us because they love our selection and our products.”

“PromGirl has been the go-to website for me! Since my sophomore year, I have been buying dresses from this site, and I have loved every single one,” said Gaby G. in her testimonial.

Whatever occasion you have circled on your calendar, PromGirl can help you dress up for it and strike a memorable pose in photos. If you want to say thanks, you can tag a picture of yourself using #PGOnMe and maybe get yourself featured on the site.

PromGirl Delivers the Look You Want For the Dance Floor

With the right dress, you can set yourself up for a memorable evening in the arms of someone special. Whether you’re hoping for your first kiss or celebrating an anniversary, PromGirl’s dresses are suitable for any romantic occasion.

Long, lacey, and lovely, the dress collection comes in a range of shapes and sizes to complement the beauty of women worldwide. Plus, you can pick up the perfect necklace, clutch, or pair of high heels to go along with your dress. PromGirl is a comprehensive online retailer of all things fabulous and fancy. This convenient website is ideal for young women looking forward to a school dance, wedding reception, or formal event.

Photo of the PromGirl logo

On PromGirl, daters search through thousands of beautiful styles and find just the right fit.

The right dress can make you feel confident, poised, and attractive, so when you hit the dance floor, all eyes will be on you. PromGirl can help you dress up in the most fashionable and gorgeous styles turning heads this season.

“Right now the hottest styles are really simple dresses,” Kim told us. “Our prom girls can follow the trends and find something fitted and elegant, like the mermaid style, to help them look their best.”

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