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The Short Version: Smart Nora has pioneered a no-contact snoring solution that can help couples sleep more soundly through the night. The pillow insert detects the early signs of snoring and then slowly inflates to adjust the sleeper’s position, thereby allowing for natural breathing to resume. Smart Nora started with a Kickstarter campaign in 2015, and it has become a popular nighttime wingman for couples who hope to improve their quality of life by improving their quality of sleep.
One of the most important parts of a healthy adult relationship is sleeping together. That’s not a euphemism for sex — actually sleeping in the same bed night after night is crucial for cohabitating couples. A good bedtime routine can bring comfort and foster intimacy. It’s also a good opportunity for the occasional snuggle.
However, a snoring partner can break the restfulness of this routine and cause couples a lot of angst on their nights together.
Ali Hariri got the idea for a high-tech snoring solution because he wanted to help his wife sleep more soundly and create greater bedtime harmony. He developed Smart Nora, which uses a pillow sensor and inflation device to gently reposition a sleeping person as a way to curtail snoring.
The device worked for Ali and his wife, and they started lending it to their friends and family members. The pillow was so popular that some people joked that they didn’t want to give it back.
In 2015, Ali and his business partners launched a Kickstarter campaign for this smart snoring solution. It garnered over $830,000 in pledges and was among the top 1% funded campaigns at the time.
Smart Nora made headlines as an unobtrusive way to tackle snoring issues. Forbes, “Good Morning America,” O Magazine, and other major news outlets covered its innovative technology and science-backed methods.
“Now we are proud to have brought better sleep to more than 100,000 couples around the world,” said Behzad Hariri, COO at Smart Nora. “We are proud to have invented a solution that enables you to have better sleep without changing anything about your sleep habits.”
Smart Nora is on a mission to improve sleep, cultivate well-being, and strengthen romantic relationships by eliminating disruptive snoring incidents.
The average Nora customer is over 30 years old and in a serious relationship. Typically, one or both partners snore frequently enough that it causes issues during the night. They may have tried nasal strips or mouthguards without success and want a no-contact solution to abate snoring and reinforce comfortable sleep patterns.
Smart Nora is made of three components: the Pebble, the pillow insert, and the silent base unit. The Pebble detects early signs of snoring and intervenes before the snoring grows loud enough to wake a sleeping partner. The Pebble sends a signal to the silent base unit to gradually inflate and deflate the pillow insert underneath the snoring sleeper.
This subtle motion stimulates the airway muscles to prevent the airway from collapsing — which causes snoring in the first place. The motion is gentle so as not to awaken the snorer.
“With Nora, you can keep your favorite pillow and sleep on your side, back, or stomach,” Behzad explained. “Nora is designed to be discreet. Once it is set up, you only see the Pebble and the rest of it can be stored away, making it an effective solution you would want to have in your bedroom.”
A night of uninterrupted sleep can have a positive impact on the body and mind, and that has ripple effects on a person’s relationships and productivity. Couples who make an effort to foster good sleep habits can see improvements across the board in their daily lives.
“Nora customers can have higher energy levels, better mood, and better performance,” Behzad explained. “Sleep is the foundation of healthy living and with Nora, they can kick snoring out of the bedroom to get the much-needed sleep.”
Snoring is an issue that can drive couples apart — sometimes even to separate bedrooms. But Smart Nora brings them back together and helps them create a quieter and more restful space.
One validation study conducted by six sleep scientists with 500 nights of data determined that Smart Nora’s unobtrusive methods worked for the vast majority of singles and couples. The study reported that 77% of participants said they preferred Smart Nora over other sleep solutions, and 90% said it was easy to integrate the product into their nightly routines.
Smart Nora has received positive reviews from people who have used the anti-snoring device to improve their sleep patterns.
“Our customers tell us we have saved their relationships and brought them closer together,” Behzad said. “Their relationships have gone through tremendous healing and now they are excited to go to bed together and wake up together.”
A man named Jonathan started using Smart Nora in his late 60s because his snoring was negatively impacting his marriage. His wife had been with him for over 40 years, but she couldn’t sleep comfortably next to him when he snored. Jonathan had tried a mouthguard, masks, and nasal strips, but nothing made a difference until he found Smart Nora. He said the device has changed his life.
“I won’t go anywhere without Smart Nora — and my wife won’t let me go anywhere without Smart Nora,” Jonathan said. “I’m healthier, I’m sleeping better, and best of all, our relationship has gone through tremendous healing because we’re enjoying sleeping in the same room without getting kicked.”
Jonathan is one of many customers who saw marked improvements in sleep quality and relationship satisfaction after using Smart Nora consistently.
Smart Nora currently is the only contact-free snoring solution on the market. It comes with a one-year warranty and a 100% money-back guarantee within 30 days. Customers can return the product with a free shipping label and receive a full refund. The team encourages people to try Smart Nora risk-free and see if it works for them.
Smart Nora is a unique anti-snoring solution that doesn’t require the sleeper to wear any uncomfortable gear or change their natural sleep positions and patterns. All they have to do is put the device in their pillow and then go to bed. The smart technology will handle the rest.
Ali created Smart Nora to solve a snoring problem in his own bedroom, and his invention has helped hundreds of thousands of people around the globe.
Couples can use Smart Nora to put an end to sleepless nights and stop snoring from negatively affecting their relationship.
Looking ahead, Behzad said the Smart Nora team is investigating other products and tools to support healthy sleeping patterns and increase energy levels during waking hours.
“We want to see how else we can improve people’s sleep,” Behzad told us. “Sleep is the foundation of healthy living. We want to help people enjoy a restful sleep and be excited about what they will do with their energy the following day.”
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