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The Short Version: As the holiday season begins and the end-of-year stressors start to take a toll, we could all use a dose of self-care. Tenoverten, a provider of luxury nail salon experiences and environmentally friendly beauty products, is our choice for singles in need of a little R&R. Tenoverten is on a mission to make conscious nail care accessible by bringing its nontoxic nail, hand, and foot care products to your home. The recently launched salon-quality beauty kits make the perfect gift for the special ladies in your life.
If you’ve ever sat in the waiting area of a crowded salon, choking on the smell of acetone and feeling a bit like a farm animal being herded, you’ll sympathize with the founding story behind Tenoverten.
“We’d frequently get our nails done together after working at our day jobs and couldn’t help ourselves from complaining about the countless ways the typical nail salon experience in Manhattan fell short,” Tenoverten Co-Founders Nadine Abramcyk and Adair Ilyinsky said in an article they co-authored. “Zero customer service, even less concern for hygiene, fluorescent lighting, and wholly uninspiring aesthetics. The list goes on.”
Soon the pair began brainstorming about what a better salon experience might look like. They wanted to create a space that placed equal value on nail care, self-care, and care for our planet. Harnessing the “beauty of better,” they were creating an experience, not just building a business.
After a few years of running their own individual salons, Nadine and Adair joined forces with Jaclyn Ferber. This move allowed them to spread their message of self-care, environmental awareness, and community building. And, voila: Tenoverten was born.
Today, Tenoverten is a luxury beauty experience company that offers best-in-class products for nail, hand, and foot care available at home and at any one of its premier nail salons. Throughout the company’s evolution, the safety and quality of experience for both clients and manicurists were paramount to the Tenoverten mission.
“At Tenoverten, we have always believed in better, which was the impetus for us to start our nontoxic nail salon business back in 2010 and pioneer that category,” said Nadine Abramcyk, Co-Founder and Head of Brand. “Now, more than a decade later, there is an exciting opportunity to bring a wider range of consumers better nail, hand, and foot care products made from ingredients that are both healthy and effective.”
Tenoverten’s goal is to offer a sustainable and healthy option for self-care that can be done both in a salon and in the home. External beauty stems from internal confidence whether you’re happily committed in a relationship or single and searching. And the right beauty products make all the difference in one’s self-esteem and how they carry themselves in the dating world.
Tenoverten aspires to offer personalized products that men, women, and nonbinary folks can make their own.
The Tenoverten product line includes 40 nontoxic nail polish shades; an odorless, paraben-free, non-acetone polish remover; and cuticle oil with loads of skin-nourishing properties. All products are made without harmful ingredients, so singles, spouses, and significant others can get ready for the next date night without a plague of harsh chemicals.
In keeping with its mission to make conscious nail care more accessible, Tenoverten has expanded its product offering. Announced October 27, 2021, the beauty brand’s latest product launches focus on at-home treatments that leave nails, hands, and feet feeling spoiled in the best way:
Additionally, Tenoverten has rolled out an entirely new product category: tools. Tenoverten shoppers can now access salon-grade cuticle trimmers (The Nip), callus removers (The Right Foot), and nail files (The Eco File) without a trip to the salon.
While these tools are available individually, we recommend purchasing a beauty bundle — The Manicure Kit, The Pedicure Kit, or The Tool Kit — for your significant other this holiday season. Check out the Gift Guide section of the website for more inspiration.
Tenoverten coined the term “conscious beauty” to represent its ethos: Stay curious and continue to make informed decisions to better your body, your family, your life, and your world. If you prioritize self-care and caring for the world, both you and your loved ones will benefit.
For Tenoverten, conscious beauty means being a part of a community that is mindful of its body, mind, and spirit. It is a lifestyle. It is a way of living. It is a conscious choice to make positive impacts on the world around you.
“We’ve come a long way,” according to a statement from the founding team on the Tenoverten website. “But what we’re most proud of is our community: the thoughtful, discerning, joyful, and inspirational women (and plenty of men, too) who know the power of the perfect ten.”
Tenoverten encourages its clients to participate in the community through its in-salon activities, the Tenoverten Blog, and social media. But the real hidden gem is the group bookings and events: “You dream, and we’ll host,” according to the website. Think bachelorette parties, high-gloss birthdays, or even a single ladies’ night out of the office.
Tenoverten nail salons are not just about the nails; they are about the entire experience.
Tenoverten is committed to delivering a salon-grade experience — providing the highest quality products and personalized services. The company uses 100% cruelty-free and organic products that are environmentally friendly. The staff recycles and composts all salon waste. And the brand fosters a community of conscious consumers.
Our takeaway: Choose to expect better for your body, and then extend that confidence to every aspect of your life, including who and how you choose to date. To the single ladies out there, it’s time to get serious about self-care.
Tenoverten strives to create an experience that connects, inspires, and celebrates women in a unique and uplifting way. A Tenoverten nail salon is a place where women can go to escape the everyday hassles of life and treat themselves to an experience that is a little more extraordinary, a little more luxurious, and a little more indulgent than a trip to the average salon.
If you’re located near one of the Tenoverten salons, stop by for a healthy dose of self-care. Enjoy an unrushed, relaxing spa day with friends or family, and leave Tenoverten feeling pampered — ready for date night, that big interview, or simply another trying Tuesday. For all the singles who sadly don’t happen to live near a Tenoverten salon, don’t fret. Shop Tenoverten online and bring the self-care right to your couch.
While the holidays bring together family, friends, and yummy food, they can also be a source of stress, especially for singles. Don’t let the seemingly endless personal questions from well-meaning family members get to you. Don’t panic when the work deadlines keep piling up. When you haven’t found the perfect gift for your S.O., take a breath. It’s time for a little R&R, a little pampering, and a little time to focus on what’s better for you.