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The Short Version: The Knot Worldwide offers comprehensive resources and recommendations for anyone planning a wedding and wondering where to start. The company’s portfolio includes The Knot, WeddingWire, Bodas, and other respected platforms geared toward couples who have just gotten engaged or married. With over 40 million users across 15 countries, The Knot Worldwide is a leading market influencer that connects consumers with wedding professionals the world over.
The United States is becoming more diverse all the time, and that has changed the face of relationships and marriages throughout the country. In 1967, only 3% of newlyweds married someone of a different race or ethnicity. By 2015, the intermarriage rate had jumped to 17% across the U.S., and nearly one-third of Asian and Hispanic Americans chose to marry outside their cultural backgrounds.
All around the world, we see more couples are building interracial relationships and finding love that goes deeper than the color of a person’s skin.
Today, The Knot Worldwide has reported that over half of its visitors are getting married to someone of a different race, religion, or ethnicity. The global company is proud to support interracial and interfaith couples who blend old and new traditions when tying the knot.
“This generation is the most diverse generation getting married,” said Amanda Goetz, who is the Vice President of Marketing at The Knot Worldwide. “Couples should come to The Knot Worldwide’s consumer brands — WeddingWire and The Knot — to find a vendor team who can help mold those traditions with personalized elements and bring to life their perfect big day.”
The Knot and WeddingWire offer newlywed reviews on wedding vendors, venues, and other related services as well as planning checklists, timelines, and advice articles. Such resources make it easier for couples to plan a wedding that lives up to their vision and stays within their budget.
As a leader in the wedding industry, The Knot Worldwide has a lot of expertise to share with engaged couples and wedding professionals, and its recommendations have helped over 40 million brides and grooms enjoy a picture-perfect day full of love and celebration.
“No matter what country you’re getting married in, the pain points of planning a wedding are all the same — finding and booking vendors, getting important information to guests, figuring out how much to spend and when to complete tasks,” Amanda said. “The Knot Worldwide is here to help with that.”
The Knot Worldwide is an international company with one goal: to make planning a wedding much easier. Its portfolio of online resources includes big-name websites, including The Knot, WeddingWire, and Bodas, and it also has niche brands that provide insights into proposals, starter homes, pregnancy, and everything that comes with starting a life with someone special.
These expert-led platforms offer comprehensive assistance for couples who want to build healthy and happy marriages.
“The Knot and WeddingWire offer all-in-one wedding planning experiences,” Amanda said. “Our consumer brands are smart, digital wedding planners that help with every aspect of wedding planning — from inspiration and the wedding gift registry, to guest list management and booking vendors — we do it all.”
The WeddingWire website has a searchable database of over 250,000 professionals, and it promotes wedding forums where couples can find peer-to-peer assistance.
The Knot includes a planning checklist, a registry, budgeting tools, wedding website templates, guest list manager, and reviews on over 300,000 wedding vendors around the world. Basically, it has everything you need to make your dream wedding come true.
The Knot Worldwide supports brides- and grooms-to-be as they approach one of life’s biggest milestones and make a commitment to the person they love most.
As wedding planning resources, The Knot and WeddingWire bridge the distance between soon-to-be-married couples and the most trusted wedding professionals in the business.
“It’s a really unique opportunity that we can service both sides of the transaction of couples hiring wedding vendors for their big days,” Amanda said. “We love being able to increase the amount of leads delivered to our wedding pros at the same time we’re able to help make wedding planning much easier for engaged couples.”
In December 2018, The Knot and WeddingWire teamed up to create an international company now known as The Knot Worldwide. The merger was a smart move because it consolidated popular wedding planning brands with a combined global audience of 20 million people and 7 million global reviews. Plus, the new company has over 40 years of collective experience in the wedding planning industry.
“This deep, historical industry knowledge and expertise is coupled with an incredibly well-rounded, smart, and dedicated group of employees,” Amanda said. “It’s the most rewarding and challenging place to work.”
The Knot Worldwide continually looks for ways to improve the way couples search for wedding vendors and plan their wedding days. It highlights small businesses and provides trusted reviews from newlyweds.
The Knot Worldwide’s experts are as diverse as their clientele. The company has offices in New York City, Washington, D.C., Barcelona, and Guangzhou, China, and it welcomes different perspectives on love, relationships, and family.
This creative and thoughtful team connects consumers with resources and vendors that meet their needs, answer their questions, and make the wedding planning process much more fun.
“We truly have the best employees, and it makes coming into the office so rewarding each day,” Amanda told us. “Melding our cultures to build an inclusive and intellectual workplace is our biggest priority as a company.”
The Knot Worldwide runs a global platform that is currently active in 15 countries, including the U.S., the U.K., India, China, and Spain, and it is still growing its reach and reputation.
The company’s goal is to make wedding planning easier for couples of all faiths, ethnicities, orientations, and cultural backgrounds, and that means the team has to be flexible and knowledgeable enough to serve different markets and traditions.
“Our global platform allows us to build best-in-class features and scale across the globe,” Amanda said.
The Knot and WeddingWire provide more than 1 million daily vendor recommendations to couples who are actively planning their special day.
In addition to its consumer-driven resources, The Knot Worldwide offers Wedding Pro as an advertising and networking platform for professionals looking to expand their reputation. Wedding Pro can give vendors access to millions of potential customers and hundreds of thousands of colleagues and professionals in the wedding industry.
WeddingPro offers online marketplaces, educational programs, and community-building events to help wedding professionals create fruitful relationships that lead to business opportunities.
“We help them get the word out there,” Amanda said. “Our platforms cater to the digital-first generation that makes up a large chunk of the wedding planning population.”
Couples can run into all kinds of hurdles when planning their wedding day. It can take time to find the right venue, coordinate different vendors, and organize an event grounded in traditions and filled with so many high expectations. After the proposal, couples have a lot of planning to do if they want to turn their happily-ever-after story into a reality.
Fortunately, The Knot Worldwide has a collective 40 years of experience in supporting and uplifting couples from all walks of life. Whether you’re envisioning an extravagant wedding ceremony or a quirk vows renewal, you can look to The Knot and WeddingWire for recommendations and planning assistance.
As Amanda said, “The planning tools found on WeddingWire and The Knot will help inspire couples to think of new ideas and keep them on track during what many consider to be a stressful time: wedding planning! Our brands make this so much easier for couples.”