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The Short Version: Wedfuly has created hybrid wedding ceremonies that host loved ones near and far. Couples start by choosing an event venue and guest list. Wedfully then handles the multimedia aspect. A professional videographer records and broadcasts the wedding so friends and family who aren’t physically present can still participate in real time. Even as the COVID-19 pandemic wanes, virtual wedding services can still help couples accomodate guests who can’t travel to the venue.
The last year has been challenging for engaged couples. Due to COVID restrictions, Hailey and Mike could only invite 25 people to their on-site wedding. They decided to add a virtual component to invite more people to witness and celebrate their special day.
After searching through various options, they found Wedfuly, a company that supports hybrid wedding ceremonies.
“There were so many people who got to be a part of [our wedding] who maybe wouldn’t have been able to come in person, regardless of the pandemic,” Hailey said.
Guests at home could still watch every part of the live ceremony — from the speeches to the first dance. The couple could also video chat with guests in breakout rooms.
The wedding ended with a group dance. The couple danced with their nieces and nephews on the venue’s dance floor, and they could see on the video feed that all their guests were dancing at home. They were celebrating the moment together — even if they couldn’t be in person together.
Hailey and Mike said the virtual wedding was the right decision for the circumstances and their relationship. They appreciated that they didn’t need to hire a DJ or videographer because they had Wedfuly handling those duties.
“Don’t hesitate. It’s totally worth it,” Hailey said. “I’m thankful I stumbled across Wedfuly.”
During the COVID-19 pandemic, many couples hosted hybrid weddings instead of canceling their relationship celebration entirely. Hybrid weddings take place in live venues like traditional ceremonies do, but fewer people attend in person. Instead, cameras capture every element of the wedding from different angles, and attendees log in to watch from home.
Hybrid weddings became a necessity during the pandemic because venues had highly-limited capacities. However, these atypical ceremonies solved a problem that had existed long before COVID-19.
“In the traditional wedding world, you always have someone who can’t attend. We’re giving them the opportunity to be there, regardless of their circumstances,” said Caroline Creidenberg, Founder and CEO of Wedfuly.
Wedfuly started out as a wedding planning company in 2017. Caroline said she didn’t have a crystal ball, so the weddings they planned were in person.
Wedfuly attracts couples who aren’t satisfied with the traditional wedding industry. Caroline told us many clients say they want to do things their own way rather than hire a “pink, frilly wedding company.” The Wedfully team embraces a nontraditional approach to one of the oldest human traditions.
“We’ve had a lot of couples gravitate towards us who don’t feel like there’s a place for them within that industry. Everyone’s welcome to come with us off the beaten path from that traditional wedding,” Caroline said.
Wedfuly was successful in planning in-person weddings until the pandemic hit in March 2020. Then engaged couples began canceling their weddings left and right — and the company was about to go out of business.
Caroline decided to pivot to Zoom weddings to save the company and put the team’s tech background to good use. The virtual weddings became a saving grace that prevented some cancellations by offering couples a viable alternative.
In late March 2020, Wedfuly hosted its first virtual wedding and helped a daring couple celebrate their relationship in a novel way.
“We caught on like wildfire. We started to do a lot of press, trying to understand why this was a great option. It blossomed into what it is today. We’ve done over 700 weddings since. It was a crazy year,” said Caroline.
This is no longer a last resort but many people’s go-to choice for their big day. Wedfuly’s couples enjoy the chance to break out of the traditional wedding mold and make memories with people in other cities, states, and countries. The virtual wedding has changed how people view their relationship ceremony And it’s more affordable too.
When a couple decides to work with Wedfuly, they are assigned to a coordinator who helps them plan the ceremony. Before the wedding, the coordinator and the couple have one to four planning calls that shape the ceremony’s direction and tone.
Often, couples will choose to include media that will engage guests. Multimedia elements may include photos and videos that depict their love story.
Caroline shared a story from a couple who used the video medium to their advantage.
The couple created a video that explained how they met, how they both loved their Brooklyn neighborhood, and how their love grew from there.
Guests also received custom popsicle stick figures that featured photos of the couple’s faces. Guests could hold up these figures while on video and feel more connected to the couple throughout the ceremony and reception.
“Sometimes we have video content that we can play through the wedding, and it helps guests understand the couple in a deeper way. It helps them appreciate the couple and their relationship while watching them get married,” Caroline said.
Wedfuly coordinators make an effort to develop unique wedding plans based on the couple’s personalities and budgets.
The most important part of the wedding is the production of the ceremony itself. Every moment is recorded from a variety of angles. The team sets up cameras throughout the venue, and they change things up with different views. They can even have a DJ play music throughout the wedding.
Couples can decide how many attendees they want to invite to the virtual ceremony and how much of the wedding they want recorded.
“The package can include just the ceremony, or it can include having first dances and reception tables in what we call the virtual reception,” Caroline said.
Wedfuly started hosting virtual weddings because of the pandemic, but the team is increasingly attracting couples who prefer virtual weddings to in-person weddings, regardless of COVID outbreaks.
One couple were engaged for six years and never took the plunge. The bride-to-be found the wedding industry intimidating, so she wasn’t enthusiastic about planning the ceremony. Then, she happened to be hanging out with a friend who was watching a Wedfuly wedding. Six weeks later, she tied the knot using Wedfuly’s services.
“They jumped at it. Finally, they found something that made sense for them to take the next step and get married,” Caroline told us.
Many couples don’t want to break their budgets or drain their savings for a wedding. The Wedfuly team has devised a way to help couples save their money to pay off their student loans or put a down payment on a house.
“Have a virtual wedding, and then you can have a lifetime of success together — that lasts much longer than one day,” Caroline said.
Virtual weddings don’t have to conform to traditional expectations, and they don’t put travel demands on friends and family members. These relationship celebrations are accessible, affordable, and more popular than ever before.
“This format of wedding will be the future for our company. We don’t see virtual weddings going away. I would encourage people to have the wedding they want to have. Your wedding is your wedding,” Caroline said.