Advandate Software Builds Dating Sites

Online Dating

AdvanDate: iCupid Dating Software Builds You a User-Friendly Dating Site

Hayley Matthews

Written by: Hayley Matthews

Hayley Matthews

Hayley has over 10 years of experience overseeing content strategy, social media engagement, and article opportunities. She has also written hundreds of informational and entertaining blog posts. Her work has appeared in numerous publications, including Bustle, Cosmo, the Huffington Post, AskMen, and Entrepreneur. When she's not writing about dating news, relationship advice, or her fantasy love affair with Leonardo DiCaprio, she enjoys listening to The Beatles, watching Harry Potter reruns, and drinking IPAs.

See full bio »

Edited by: Lillian Castro

Lillian Castro

Lillian Guevara-Castro brings more than 30 years of journalism experience to ensure DatingAdvice articles have been edited for overall clarity, accuracy, and reader engagement. She has worked at The Atlanta Journal and Constitution, The Gwinnett Daily News, and The Gainesville Sun covering lifestyle topics.

Discuss This! Discuss This!
Advertiser Disclosure

The Short Version: As online dating becomes more common among singles (and more lucrative among businesses), niche dating websites are a dime a dozen. How can a new one hope to stand out? By enlisting professional software and technical support. To help budding sites attract and target users, AdvanDate offers advanced dating software complete with free installation, free upgrades, and free support. Based out of Wyoming, this company puts great emphasis on customer service. For anyone who wants to build a dating site from scratch — or improve an existing one — AdvanDate’s iCupid software can help you wow singles everywhere.

The online dating industry is a massive market. According to recent reports, online dating grossed $2 billion for nearly 5,000 businesses, and it’s still growing. Many entrepreneurs are jumping on this cash cow. The business model of a dating site is a win-win: you help singles socialize and turn a profit at the same time.

However, creating a popular dating space isn’t as easy as having a vision — you need the know-how and tools to actually carry it out. You’ll need features, a network, advertising, support, and a whole bunch of technical tools. That’s what AdvanDate offers: software and support to get your site up and running.

This dating software company gives new dating websites a leg up on the competition by providing a clean design, a mobile-friendly interface, an easy registration process, and tons of plug-in features.

Photo of the AdvanDate logo

Rick Jacobson was a programmer for the U.S. military for seven years before he got into the dating space. He built a dating site that attracted attention for its well-crafted code. In 2002, he began selling dating software. Today, as Director of Operations for AdvanDate, he brings his experience as a developer to online dating businesses in need of some technical expertise. The iCupid dating software keeps customers satisfied and websites up-to-date.

For a professional dating software package, you need only pay once to get any of them, and each sale comes with over 15 years of knowledgeable experience of the online dating industry. This one-stop shop has supplied over 20,000 customers with advanced dating software.

“We’re a real American company,” Rick said. “We’re here, and we have a phone number. You can call us at (843)-732-4944. We answer our phone and take customer service very seriously. We work extremely hard to create the best product that we can.”

Extensive Features and Supportive Services Satisfy Customers

Whether you’re just starting out, managing multiple sites, or requiring a professional upgrade, AdvanDate can help.

All packages include over 55 dating templates, responsive design, free installation, free support, and free upgrades. The Professional Package includes all that plus a mobile application and starter profiles. The Developer Package adds an unlimited number of websites it can be used for.

All these packages include a long list of admin and user features, including match alerts, advanced searches, profile ratings, photo greetings, instant messenger, video chat, forums, groups, and events. AdvanDate also has a Facebook login process that puts visitors one click away from becoming members. All these features are easily customized.

For example, you can choose from 16 pay-link gateways already in the software and set up a plan of daily, weekly, or yearly subscriptions.

With powerful admin tools and a well-written code, this dating software is a complete toolkit for building a niche dating site. To track your progress, AdvanDate even sends bi-weekly flowcharts measuring how your site is performing. Rick said answering customer questions attentively and honestly is high on his priorities.

As a result, customer feedback has been overwhelmingly positive. “Having toyed around and used many dating software apps, AdvanDate is the most user-friendly software you can get,” said one satisfied customer, Usman Ahmed. “The tech support you get with iCupid now is second to none.”

The company has also received accolades from within the dating industry. In 2016, AdvanDate was nominated in the categories for Best Dating Software and Best Affiliate Program by the International Dating Conference (iDate).

20,000 Starter Profiles Give Your Site a Boost

The Professional Package offered by AdvanDate gives customers some extra perks, including 20,000 starter profiles. This gives the site the luxury of not starting from zero with a built-in user base that can entice people to register.

Rick told us the first question his customers ask him is: Are the starter profiles real? And his answer is both yes and no. They were real at one point, but now these profiles are unlikely to be responsive or active.

“Having toyed around and used many dating software apps, AdvanDate is the most user-friendly software you can get and the tech support you get with iCupid now is second to none…. I can’t recommend this script enough.” –Usman Ahmed

“The chances of them responding are slim,” he said, “because if your profile has been sold over and over again, you’re probably going to change your email address.”

AdvanDate doesn’t mind acknowledging that these profiles are fake. The software offers them as a springboard for real membership growth. Once you’ve gotten the site going and added a meaningful number of registrations, Rick recommends removing the starter profiles because they’ve served their purpose of jumpstarting the site.

AdvanDate Prioritizes Making Dating Sites More Responsive

AdvanDate has an unusual (and controversial) stance on dating apps. The team’s focus is on responsive design over mobile app building. Rick argues that you don’t necessarily need a mobile app for your site — at least not forcing it to your members on your index page. Niche dating is very different when it comes to mobile apps. A general dating site is already branded and has the traffic base, so pushing mobile apps make sense. Niche dating is a lot more difficult because you have to focus on getting traffic. Since traffic is very hard to come by, you need to get that visitor converted as quickly as possible and responsive design does exactly that, according to Rick.

“In this dating market, we feel that responsive design is better than a mobile dating app,” Rick stated.

Why? Because having a mobile app adds three extra steps to the registration process, slowing a user down and acting as a barrier between your site and a new registration.

Screenshot of AdvanDate's homepage

“We’re trying to steer people in the right direction,” Rick said, “to make their site work well.”

AdvanDate’s solution is a responsive design that adapts to fit any size screen, making the site mobile friendly to iPads, Android phones, and other mobile devices without having a mobile app. The Professional Package does include the option for an app, but Rick encourages customers to rely on the site’s responsiveness rather than try to be competitive with an application.

“We believe that responsive is the way to go,” he said, “so our packages reflect that: all our packages include a responsive design that’s already in the software.”

iCupid Version 12: Taking Dating Sites to a New Level

A team of graphic designers and developers continually polish and upgrade the product to improve its usefulness to the customer. Adding a fresh look and more responsive features, AdvanDate is getting ready to release iCupid Version 12. This dating software brings together decades of experience to create a streamlined website.

iCupid Version 12 preview screenshot

Version 12 is a complete redesign of AdvanDate’s software with a focus on responsiveness.

One of the helpful new features of Version 12 is a Facebook connect: a one-click solution that registers users by accessing information already on Facebook. This option lets users skip filling out a profile, entering in an email address, or even adding a photo. With one click, they’re already in the system.

“We want to work on the attention span of users. We know the average user attention span is short, so we want things to be quick,” Rick said. “The overall objective is for our customer to get a user as quickly as possible.”

A preview of iCupid Version 12 is currently available for anyone to look through and get a feel for how it flows. Rick’s voice swells with pride when he talks about all the improvements in store for his customers. “I love it,” he said. “I really like the way it looks.”

AdvanDate Offers Customized Dating Software For You

The dating industry is growing at a fast pace, generating billions of dollars a year, and AdvanDate works hard to help entrepreneurs stay competitive. Their iCupid software’s frequent updates improve both the business opportunities for site owners and the dating experience for singles.

If you don’t know anything about programming or software — or you simply don’t have the time to deal with it — you can always seek help from professionals. AdvanDate has a committed team of developers and designers who serve as a resource for any new dating site.

With free installation, free upgrades, and free customer support, this software provider stands out as a dependable and caring service.

“When you go above and beyond with customers, it has that positive effect,” Rick said. “You do it because it’s right, and when you do it that way customers are happy.”

The next time you’re pondering a revolutionary idea for the dating space, don’t worry over the nitty gritty details. Brainstorm away — AdvanDate can take care of the execution.

Advertiser Disclosure is a free online resource that offers valuable content and comparison services to users. To keep this resource 100% free, we receive compensation from many of the offers listed on the site. Along with key review factors, this compensation may impact how and where products appear across the site (including, for example, the order in which they appear). does not include the entire universe of available offers. Editorial opinions expressed on the site are strictly our own and are not provided, endorsed, or approved by advertisers.

Our Editorial Review Policy

Our site is committed to publishing independent, accurate content guided by strict editorial guidelines. Before articles and reviews are published on our site, they undergo a thorough review process performed by a team of independent editors and subject-matter experts to ensure the content’s accuracy, timeliness, and impartiality. Our editorial team is separate and independent of our site’s advertisers, and the opinions they express on our site are their own. To read more about our team members and their editorial backgrounds, please visit our site’s About page.