Online Dating

Creating Your Brand in Online Dating

Gina Stewart

Written by: Gina Stewart

Gina Stewart

Gina is the owner of Expert Online Dating. As an online dating consultant, she helps men and women maximize their online dating experiences to get more dates. You can visit her website,, for more information or to contact her.

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Edited by: Lillian Castro

Lillian Castro

Lillian Guevara-Castro brings more than 30 years of journalism experience to ensure DatingAdvice articles and reports have been edited for overall clarity, accuracy, and reader engagement.

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My philosophy that online dating is just personal marketing is not without cause. I consistently use a ton of marketing techniques to get daters more dates through online dating.

As a former marketing executive, it shouldn’t surprise you this article is going to be all about brand positioning.

Before you can write your online dating profile, you must position your brand.

If marketing isn’t your thing, you may wonder what brand positioning is. I don’t blame you.

Believe it or not, you already do this whether you are conscious of it or not. I want you to be conscious of it. Once you’re conscious of it, you can use it to your advantage.

Just like every product is part of a bigger corporate “branding,” as a person, you are also a brand.

Let’s take a look at some identifiable automobile brands that have done a good job at distinguishing themselves:

Honda versus Mercedes versus Mini.

Think about what you mentally associate with those brands:

  • Honda:  Reliable, Quality, Practical
  • Mercedes: Luxury, Class, Style
  • Mini: Fun, Personable, Unique

It is no coincidence each of these brands represents a unique set of associations and feelings about them.

Every company strives to create an identifiable brand that is memorable, communicates a message and is distinguishable from their competition to their customers.

Everything they do is purposed with their brand goals in mind, from how they style their advertisements, to how they train their employees, to the colors they choose, to which fonts they make their communications in.

Ever wonder why every Mercedes commercial has a British narrator?

Think about it. These brands are consistent among every medium and modality to drive (no pun intended) their message home to their audience.


“You need to start thinking about the qualities that

are your assets to appeal to your audience.”

I want you to think of your own person as a brand.

Odds are you already sort of know what your brand is on some level. It’s time to identify it and amplify it as it appeals to your audience.

Your brand is just an outward expression or identification of your internal values.

When people look at your online dating profile, they are going to make an opinion about you: good, bad or indifferent, depends on what they can tell about you based on your branding.

The first part of branding and advertising starts with the identification of your audience.

In the scope of dating, your audience is the person you are trying to date. It is the people you want to be looking at your profile and contacting you.

Who are they? What kind of personality do they have?

Then you have to put yourself in the position and mindset of your audience.

What kind of person are they attracted to? What are the things that are going to attract them? What is going to turn them off?

These are all things you need to keep in mind when you create your own dating profile. Don’t interpret this to mean you are going to lie about yourself to pander to your audience.

But you need to start thinking about the qualities you have that are your assets to appeal to your audience.

Your homework is to start thinking about your assets.

What are your qualities? What are your good qualities? What do you want someone to be able to see about you and take away about you? What makes you different from others?

Are you a Honda? A BMW? A Ford Mustang? A Prius? A Jeep?

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