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Online Dating

Real People, Real Feelings, Real Dating — Provides a Genuine, Safe & Fun Online Dating Experience

Hayley Matthews

Written by: Hayley Matthews

Hayley Matthews

Hayley has over 10 years of experience overseeing content strategy, social media engagement, and article opportunities. She has also written hundreds of informational and entertaining blog posts. Her work has appeared in numerous publications, including Bustle, Cosmo, the Huffington Post, AskMen, and Entrepreneur. When she's not writing about dating news, relationship advice, or her fantasy love affair with Leonardo DiCaprio, she enjoys listening to The Beatles, watching Harry Potter reruns, and drinking IPAs.

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Edited by: Lillian Castro

Lillian Castro

Lillian Guevara-Castro brings more than 30 years of journalism experience to ensure DatingAdvice articles have been edited for overall clarity, accuracy, and reader engagement. She has worked at The Atlanta Journal and Constitution, The Gwinnett Daily News, and The Gainesville Sun covering lifestyle topics.

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Advertiser Disclosure

The Short Version: For singles who are tired of endless swiping and messaging that don’t seem to get them anywhere, offers an online dating experience where the end results are authentic connections and actual dates.’s slogan, “Real People, Real Feelings, Real Dating,” emphasizes site features like a virtual wingman and compatibility matching quiz that help members break the ice and get to know each other on a deeper level — so they’re comfortable setting up that in-person date sooner.//

Several months ago, my best friend took the leap and signed up for her first dating site. She’d been single for a while and was excited and ready to try a new way to meet men.

Photo of the logo focuses on helping single people find authentic connections online and then offline.

While she’s received a lot of matches since then, very few have turned into dates. Things seem to stall after mutual interest is expressed, whether it’s because one or both have changed their mind, messaging never turned into meeting, or someone ghosted the other.

Like many singles, my friend is stuck on a merry-go-round of swiping and messaging without anything ever coming of it. On, though, there’s no dilly-dallying or wishy-washiness. Thanks to features like Personal Wingman and the Q-Matching Quiz, there’s just “Real People, Real Feelings, Real Dating,” as their motto goes.

This site, with apps also available for iOS and Android, goes against the game-like process most online dating has become and adds true value to the experience — with features that allow people to initiate conversations more easily and connect on a more genuine level. We recently spoke with Tatiana Mikhalchuk, PR Manager, and Anastasia Iarkova, Head of Marketing and Spokesperson, to learn more.

5 Progressive Features Move the Process Along & Protect Members prides itself on creating and implementing features on a regular basis that enhance the online dating journey their members will take — from advanced matching to interactive chatrooms to fraud detection.

1. Personal Wingman — Your Own Date Coach Helps Kick Off Conversations

Described as “part algorithm, part relationship expert,” the Personal Wingman feature not only helps members break the ice by initiating introductions, but it also offers useful advice on a variety of dating and relationship concerns.

Photo of's Personal Wingman feature

Personal Wingman will make introductions for you as well as provide helpful dating tips.

2. Q-Matching — Showcase Your Personality & Learn About Matches With a Quiz

Q-Matching provides a new, fun way to talk with someone you’re interested in. You can take this quiz to show members who you really are, and you can invite them to take the quiz themselves. Based on the answers, you two can determine if it’s a good match.

3. Likebook — Show Users You’re Interested & Vice Versa

This is a common online dating feature that has been taken to the next level. Likebook allows you to like the other user profiles as well as receive notifications when someone likes your profile. The kicker is the site also tracks this behavior to show you members you’re more likely to be interested in.

4. Free Chat Rooms — Get to Know Your Matches & the Community’s free chat rooms, where you can talk with a variety of people about a variety of topics, offer another way to add to the communication aspect of online dating.

5. Safe Mode/Anti-Scam System — Verifying Profiles & Moderating Activity

If you want to prove to members that you are who you say you are, site moderators can verify your profile. You can also use Safe Mode, which is the option to only be contacted by those who have also been verified. Safety is extremely important to, so if you see any suspicious activity, you can even report it to the team.

Screenshot of's safety features

Safe Mode is a feature that means you can only be contacted by verified members.

A United Front Striving for Perfection Every Day was founded in 2002, first launching in the U.K. Now available throughout the world and with more than 8 million active users (and thousands joining every month), it’s one of the largest dating websites around — as well as a pillar in the industry. Its parent company, NSI Holdings Ltd., is also responsible for other popular dating destinations like,, and was created to give singles a safe, fun place to find meaningful and lasting relationships, and they’ve recently expanded that mission to include the slogan “Real People, Real Feelings, Real Dating,” experiences they work toward providing members on a daily basis.

The team is made up of experts of varying degrees whose common goal is progress — from the Product team coming up with new ideas and the Analytics, Development, QA, and Design team making those ideas come to life, to the 24/7 Anti-Scam and Support team keeping members safe and the Marketing team updating the community about it all.

Photo of the team

“Friendship and self-organization are two of the most distinctive features of the team,” Anastasia said.

Using the new slogan’s theme, the most recent feat the entire team accomplished was creating an original “reality show” for social media in which real-life couple shared all the details of their life via Instagram and Twitter.

“Our team is united by the idea of sharing the love, of giving the opportunity to love and be loved, to be happy, excited, inspired, surprised, joyful. In a few words, to be full of real feelings gifted by real people on,” Tatiana said.

The folks behind the site also have undeniable synergy when they’re just relaxing or bonding through team-building activities like board games, hiking trips, hackathons, and monthly birthday celebrations.

“Friendship and self-organization are two of the most distinctive features of the team. We become better and stronger together, and that’s our receipt of success,” Anastasia said.

Giving Sincere Singles a Community of Their Own

Thanks to’s dedication to their members and their passion for innovation, my best friend and singles like her can now rest assured that they’ll get the most out of their online dating time — as well as meet people who care about forming real bonds, and aren’t just in it for the fun of swiping.

The thousands of success stories has received over the years proves they’re right on track.

“I’m just updating you on my relationship with Giles, who I met on On Sunday the 26th, Giles got down on one knee and, with the most beautiful ring, he asked me to marry him. I’ve never been this happy or in love before. We haven’t set a date yet but will let you know when we do.” — A happy member

“We are really working on creating a service for real people, and we want our users to experience real feelings and emotions,” Tatiana said.

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