Is Mobile Dating Just For Hookups

Online Dating

Is Mobile Dating Just for Hookups?

Julie Spira
Julie Spira Updated:
Discuss This! Discuss This!

Since our mobile phones have become the accessory du jour, it’s no surprise online daters are spending more time connecting on their mobile phones, instead of leisurely browsing through eligible singles on their desktops.

More than 14 million singles are now using mobile dating apps and Juniper research estimates the industry is targeted to reach $2.3 billion dollars by 2016.

Aside from the household names of mobile apps, including Match, OkCupid, eHarmony and Zoosk, several new mobile-only apps have hit the scene and are hanging their digital hats on the phones of celebrities and everyday people.

Two of my favorite new apps gaining popularity are Tinder and Let’s Date. Both mobile apps cater to singles in their 20s and are popular on college campuses.

Let’s take a look at both of them.

1. Tinder.
Tinder is a geo-location mobile dating app, which feels like an addictive mobile game in the style of speed dating.

When you open the app, baseball card-style photos of singles in your vicinity will pop up, and you can either click on the green heart to “like” the profile and connect or click the red X to delete their profile and move on to the next profile.

If you aren’t in the quick shopping cart mentality, clicking on the “I” button will let you view a match’s profile to see exactly how many miles away you are from them and to find out more about the person behind the photo.

Signing up is easy and they use your Facebook data to see if you have any shared friends in common before you decide whether to send someone to Internet Heaven or add them to your date card.

If it’s a mutual match, you can start the digital conversation through texting. Don’t worry, your dating diary won’t appear on your Facebook page.


“Mobile dating can speed up your search

to find your perfect sweetheart.”

2. Let’s Date.
Let’s Date is a fun mobile dating app and game, which decides which singles you might like.

They send notifications as well as emails to let you know when people tap “Let’s Date” on your date card. You then slide to see which of the five possible dates have selected you, and you can click on “Let’s Date” or “No, thanks” and move on to the next fresh face.

3. Are people finding love or just hooking up?
Mobile apps are known for dating on-the-fly behavior and people make snap judgments based upon looks and proximity.

If your favorite dating site has a mobile app, it’s a great way to connect with someone you might have a digital crush on or have been communicating with already, or you can just expand your social circle and find new friends.

There’s really no pressure with mobile dating, but it can certainly speed up your search to find your perfect sweetheart.

On June 6, 2013, I’ll be hosting the Mobile Dating Focus Group at the iDate/Mobile Dating Conference in Beverly Hills, where eight singles will be trying to find love from the convenience of their mobile phones.

You can track the daters’ progress at and we’ll be announcing the list of mobile dating apps shortly.

Are you using mobile dating apps? Do you think they’re just for hookups and casual sex?

Photo source: