Reseller Ratings Targeted Brand Reviews Open A Dialogue Between Dating Sites And Singles

Online Dating

ResellerRatings: Targeted Brand Reviews Open a Dialogue Between Dating Websites & Singles

Hayley Matthews

Written by: Hayley Matthews

Hayley Matthews

Hayley has over 10 years of experience overseeing content strategy, social media engagement, and article opportunities. She has also written hundreds of informational and entertaining blog posts. Her work has appeared in numerous publications, including Bustle, Cosmo, the Huffington Post, AskMen, and Entrepreneur. When she's not writing about dating news, relationship advice, or her fantasy love affair with Leonardo DiCaprio, she enjoys listening to The Beatles, watching Harry Potter reruns, and drinking IPAs.

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Edited by: Lillian Castro

Lillian Castro

Lillian Guevara-Castro brings more than 30 years of journalism experience to ensure DatingAdvice articles have been edited for overall clarity, accuracy, and reader engagement. She has worked at The Atlanta Journal and Constitution, The Gwinnett Daily News, and The Gainesville Sun covering lifestyle topics.

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Advertiser Disclosure

The Short Version: Since 1996, ResellerRatings has provided top brands with feedback from real online consumers. The reviews site fosters direct lines of communication between merchants and customers. ResellerRatings is a comprehensive resource where consumers can compare services in a simple search and where merchants can engage with users in an open and honest forum. ResellerRatings has over 6.2 million user-submitted reviews of products and services in a variety of industries, including online dating. The knowledgeable team works closely with Match and over 3,000 industry leaders who want to use time-tested SEO tools and ratings technology to bolster their online brand. Dating brands can partner with ResellerRatings to gain user feedback, make analytic insights, and facilitate a high volume of ratings from members.

If you operate a dating site, it’s often hard to get a feel for what your users think of your services. The raw data of how many members are active and inactive isn’t the whole story. An account can become inactive because the user has found that special someone and gotten distracted by coupled bliss — or they could’ve grown so cynical and frustrated that they’ve given up trying to date.

To gauge how effective your dating platform is or how satisfied your membership is, you need a solid review system. ResellerRatings can give brands valuable insight into the user experience by collecting and analyzing hundreds of customer ratings online.

Photo of the ResellerRatings logo

ResellerRatings gives customers a platform to rate and review major brands online.

Since its launch in 1996, the website has compiled close to 6.3 million reviews and listed over 202,000 stores in all types of industries. The user-submitted ratings and reviews express what customers think about certain products or services.

Today, online shoppers write more than 4,000 reviews on ResellerRatings every day. A dating site can use this longstanding resource to build brand authority, foster customer loyalty, and apply user feedback to improve the site’s features. With a wealth of accessible reviews, ResellerRatings gives businesses the tools to communicate with real customers and find out exactly what people want from their services.

According to the website, “ResellerRatings provides a comprehensive, closed-loop cycle that allows companies of all sizes to manage reviews with ease, from acquiring higher volumes of reviews than ever before, to analyzing and acting on their content, to engaging in real conversations with customers.”

Consumers Submit Over 6.2M Reviews of Sites Like eHarmony

In total, ResellerRatings has compiled a massive library of 6.2 million reviews on online companies in dozens of categories. The website has review pages for top names in the dating industry, including Zoosk, eHarmony, and Match. Singles can go to these pages to relate their own experiences or learn from the personal testimonials of real users. As sites rack up page after page of reviews, the brand’s overall authority and legitimacy expands.

You can see at a glance the average rating for a specific dating site, the number of five-star ratings it has, and highlighted reviews from satisfied singles like Rrodriguez0922 who wrote, “After joining for the second time, I was very fortunate to have found my Match on Match. The selection of individuals were spot on to my requirements. I was very happy with not only the friends I have made, but of course the one Match.”

“Customer service is a two-way street, and there has to be a lot of trust between consumers and retailers.” — Nishan Sothilingam, ResellerRatings’ Director of Product

Of course, not everyone writes glowing reviews on the site, but ResellerRatings gives its partners a pathway toward improvement through an open discourse with customers. The site’s merchant members can respond to comments and thereby shape their own reputation on the web. As a whole, the reviews on ResellerRatings raise the profile of companies big and small, and they can be leveraged to boost sales and conversion rates.

“Reviews are propagating in advertising channels — like Google, Bing, Amazon, and Facebook — using that data,” Nishan Sothilingam, Director of Product at ResellerRatings said in an interview. “All these authentic experiences of consumers are being harnessed in new ways, and that is where we see the most excitement in the industry.”

Over 3,300 Businesses Analyze the Ratings on Their Services

ResellerRatings provides merchants an excellent way to inspire greater customer confidence on the web. The site’s ability to generate high-volume user reviews can give a dating brand a boost in search results, increase conversion rates, and grow traffic by word of mouth.  The ratings systems also allows businesses to engage in a one-to-one conversation with users by responding to individual reviews and showing that the team cares about the quality of service they provide.

By giving brands a review platform, ResellerRatings gives companies the power to learn and grow from customer feedback. When you know what your users think, you can make informed decisions that will positively impact sales and user retention. According to ResellerRatings, “Our story is your story. Over 3,378 clients use ResellerRatings to collect, engage, and syndicate their reviews across the world.”

In 2016, my Hermes relied on ResellerRatings technology to collect customer reviews. Within one month, the company saw their review volume increase from 5,000 to 50,000. What’s more, the influx of new reviews into their Google Paid Ads resulted in a 36% increase in conversion and a 15% decrease in cost per click (CPC).

Screenshot of the ResellerRatings homepage

ResellerRatings has partnered with thousands of leading companies, including Target, Home Depot, and Barnes & Noble.

When a business collects a large number of varied and positive reviews, the operation gains credibility with consumers. Dating websites could use that added legitimacy to attract a larger audience. Plus, if users report recurring issues, like frequent down times, the team can address those concerns quickly and effectively. Getting feedback from a customer is a great way for a dating brand to improve the company’s services, motivate the team, and grow the business.

“Our organization immediately distributes every ResellerRatings review to our entire staff as soon as it is submitted by a customer,” said Victor Hanna, CEO of Betty Mills. “That provides an instant scorecard plus an ongoing feedback loop as to how we are doing in the service of our customers.”

ResellerRatings Helps Dating Sites Build Brand Authority

Ultimately, your dating services are only as good as people say they are. In the dating industry, word of mouth is huge because it speaks to the trustworthiness, popularity, and effectiveness of a particular service. ResellerRatings can help dating websites market themselves, learn from users, and grow in deliberate and proactive ways.

Since the 1990s, ResellerRatings has provided a space were reviews and ratings speak to how businesses impact everyday people. This open forum helps customers find reliable and worthwhile companies online using a quick search. Partnering with the website can help a dating brand improve through regular consumer feedback. Whether you’re looking to increase your conversion rates or calculate your general success rate, ResellerRatings can point you in the right direction based on customer suggestions and testimonials.

“ResellerRatings is a great platform [where] we can hear honest opinions from real customers and manage our online reputations,” wrote Chris Zhu, Marketing Specialist at “The services are easy to implement and supported by great people.”

Advertiser Disclosure is a free online resource that offers valuable content and comparison services to users. To keep this resource 100% free, we receive compensation from many of the offers listed on the site. Along with key review factors, this compensation may impact how and where products appear across the site (including, for example, the order in which they appear). does not include the entire universe of available offers. Editorial opinions expressed on the site are strictly our own and are not provided, endorsed, or approved by advertisers.

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