Zoosk Review

Written by: Amber Brooks

Amber Brooks

Amber Brooks is the Editor-in-Chief at DatingAdvice.com. When she was growing up, her family teased her for being "boy crazy," but she preferred to think of herself as a budding dating and relationship expert. As an English major at the University of Florida, Amber honed her communication skills to write clearly, knowledgeably, and passionately about a variety of subjects. Now with over 1,800 lifestyle articles to her name, Amber brings her tireless wit and relatable experiences to DatingAdvice.com.

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Edited by: Lillian Castro

Lillian Castro

Lillian Guevara-Castro brings more than 30 years of journalism experience to ensure DatingAdvice articles have been edited for overall clarity, accuracy, and reader engagement. She has worked at The Atlanta Journal and Constitution, The Gwinnett Daily News, and The Gainesville Sun covering lifestyle topics.

Amber Brooks

Amber Brooks,


Overall Rating: ★★★★★ 4.7/5.0 Start Free Trial »
Advertiser Disclosure
Popularity 4.5/5.0
Features 5.0/5.0
Value 4.5/5.0
Safety 4.1/5.0
Ease of Use 4.5/5.0
Overall Rating


Zoosk began as a Facebook application in December 2007, and now it's a global dating site with millions of registered users to its name. Zoosk is a unique dating company on a mission to seamlessly integrate social networking and online dating. The dating website and app provide singles with an intuitive dating experience with affordable and customizable communication tools at their disposal. Zoosk attracts a fairly young crowd of singles looking for casual dates and deep relationships in a fun online environment.

Data Breakdown

User Base
All Singles*
Popularity (Visits/Mo)
28.9 Million*
Gender Ratio

Zoosk.com has an active and diverse user base in 80 countries. The dating site caters to singles of all ages and orientations.

Zoosk has an extremely vast and active user base of 40 million members who collectively send an average of 3 million messages a day on the site.

Zoosk has a relatively even split between men (48%) and women (52%) registered on the site.


Zoosk Match System
Zoosk Other Features

Match System

  • Search by age, location, religion, education, height, body type, and more.
  • Ability to save previous searches, so you can quickly find your type.
  • See who’s online now and who’s viewed your profile.
  • Behavioral Matchmaking technology relies on user behavior and a few match questions to determine its match suggestions (SmartPicks). The more a user browses the site, the better Zoosk’s matches will be for that person.
  • The Carousel shows one profile picture at a time and asks users to vote yes, no, or maybe.
  • Send a like or smile to someone for free.
  • Subscribe to a one-month, three-month, or six-month subscription to read or send messages.

Other Features

  • Write an Auto-Reply to respond to all likes and smiles for free.
  • The Connections tab highlights mutual matches.
  • Photo Verification is a premium service that allows users to verify that they look like their photos.
  • Members can also verify their phone numbers, Twitter accounts, Facebook accounts, and military service credentials.
  • Zoosk Coins allow users access to premium features, including boosting your profile in search results and sending virtual gifts.
  • Use Zoosk Coins to see if someone’s read your message(s) or Go Invisible for 30 minutes while you browse profiles.
  • Dating Insights provide users with guidance throughout their online dating experience.
  • A responsive dating app available on all mobile devices.


Today's Special Offer:

Zoosk offers monthly memberships. The prices are as follows:

Join for 6 Months

$12.49/mo »

Join for 3 Months

$19.98/mo »

Join for 1 Month

$29.95/mo »

Ease of Use

Zoosk is a user-friendly dating site with clear search and matching tools. The signup process goes quickly, especially if you sign up through Facebook, and Zoosk doesn’t require users to complete their dating profiles before browsing the site. Though, doing so is encouraged because users with photos and full profiles receive more attention on the site.

You can write an auto-greeting to send to anyone who shows interest in you while you browse the site. Something simple like “Hi, I’m looking for someone to talk to. What are your hobbies?” can help get the ball rolling and prompt people to start chatting instead of simply swiping through potential matches.

Zoosk profiles highlight personality over looks with detailed sections showcasing a person’s interests, story, basic details, perfect match, and ideal date. Zoosk’s app users can add credibility to their profiles by using the Verification tools, which verify photos, social media accounts, phone numbers, and military service.

Something that makes Zoosk stand out as a dating site is how it matches people up. The dating site asks its users just five match questions — including “Would you date someone who has a child?” and “Would you like to restrict your matches to only certain religions?” — and then relies on user behavior to determine a single person’s dating preferences. The groundbreaking Behavioral Matchmaking system takes into account which profiles the user clicks on and likes, for example, and then tries to find similar profiles to recommend.

If you want to make real connections on Zoosk, you’ll have to subscribe to the dating site. Only paid subscribers can send messages (besides the auto-replies) to one another. Zoosk subscribers can also see who’s viewed their profiles. Both free members and paid subscribers can buy or earn Zoosk Coins, which unlock premium features on the site.

Once you’ve subscribed to Zoosk, you cannot cancel your subscription, hide your profile, or deactivate your account until after the one-month, three-month, or six-month period is over. You can cancel your subscription by turning off automatic renewals in your Account Settings, but you’ll have to wait until the subscription is up for it to take effect.

Zoosk keeps its members safe using standard precautions, including encrypting personal information, but it also urges its members to look out for themselves and trust their instincts when browsing online. Its Online Dating Safety Guide explains best practices from creating a profile to meeting in person. It’s important for Zoosk members to be on the lookout because Zoosk doesn’t conduct background checks on its members, and it cannot monitor the millions of interactions taking place every day on the site.

Instead of spending every waking hour screening its members, the Zoosk team empowers its users to report or block anyone violating the dating site’s rules or exhibiting suspicious behavior, including sending spammy messages or asking for money.

Zoosk has a Help Center to assist anyone having trouble on the site — the customer care team is also available by phone at (888) 939-6675 or email at support@zoosk.com.

Pros and Cons

Pros of Zoosk

  • A massive user base includes people of all ages, orientations, and backgrounds.
  • The active network sends over 3 million messages every day.
  • Available in 80 countries and translated into 25 languages.
  • Thousands of Zoosk couples share their stories on the blog.
  • The verification system can add legitimacy to Zoosk dating profiles.
  • Zoosk is the top grossing online dating app in the Apple Store.
  • Live support available to subscribers by phone and email.
  • An Online Dating Safety Guide to help newcomers learn the ropes and stay safe.

Cons of Zoosk

  • Limited number of SmartPicks.
  • Cannot search by interest or keyword.
  • Only Zoosk members with photos can use the Carousel.
  • Zoosk charges a one-time activation fee of $24.95 in addition to subscription cost.
  • Subscribers cannot cancel their subscriptions until after the subscription term is over.
  • The Auto-Reply system can mislead users into thinking they’ve gotten a real message instead of an automated greeting.

The Bottom Line

Zoosk is a fast-growing dating site and app with a global audience of singles. Over the last decade, the dating platform has attracted over 40 million members and helped many of them build lasting friendships and relationships online.

Zoosk’s trademarked Behavioral Matchmaking system has made online matching much more intuitive and effective by relying not on what members say, but on how they behave. The SmartPicks get smarter the more Zoosk users browse the site, so singles have an incentive to browse, like, and flirt online.

From headquarters in San Francisco, the Zoosk team continually imagines new ways to assist, delight, and satisfy modern singles. Zoosk makes dating fun by offering numerous upgrades, matching games, and search tools to keep singles occupied. You can check out this vibrant and innovative dating site for free and subscribe when you’re ready to stop browsing and start chatting. Zoosk has collected many success stories over the years, and you could be one of them!

“I thought to myself, surely it was not this easy!” said Jenny, who got married in January 2018 after meeting Jeremy on Zoosk and dating for seven months. “We have Zoosk to thank for helping us find one another.”

Try Zoosk Today

Ready to try online dating for yourself? Get started with Zoosk today! Click through to receive today’s exclusive offer:

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