43% of Americans Don’t Believe in Love at First Sight

C. Price

Written by: C. Price

C. Price

C. Price is part of DatingAdvice.com's content team. She writes advice articles, how-to guides, and studies — all relating to dating, relationships, love, sex, and more.

Edited by: Lillian Castro

Lillian Castro

Discuss This! Discuss This!
Advertiser Disclosure

This is an exclusive study conducted by DatingAdvice.com, which surveyed respondents over the course of three weeks to reflect an accurate representation of the U.S. population.

While love at first sight is a common occurrence on the big screen, it seems like it’s far less common in the real world.

A new DatingAdvice.com study found almost half of Americans don’t believe you can fall in love with someone after just one glance.

And it looks like opinions vary greatly among the 1,080 respondents, depending on their gender, age and other factors.

Women were among the most likely groups to discount the belief, as about one in two answered in the affirmative versus two out of five men.

At 67 percent, Asian-American women had the highest response – more than three times the rate of Asian-American men.

Marital status also plays a big role, with single respondents 25 percent more likely to discredit love at first sight than their married or divorced counterparts.

“Women were the most

likely to discount the belief.”

The results also show this type of cynicism may lessen as people grow older.

Fifty-four percent of those aged 18 to 24 said they don’t believe in love at first sight, compared to just 33 percent of those aged 35 to 44.

As if to suggest money can buy love, respondents earning $25,000 to $49,999 annually had a 35 percent lower likelihood of accepting the concept than those earning $125,000 or more a year.

The study surveyed 1,080 respondents over the course of three weeks, balancing responses by age, gender, income, race, sexuality and other factors in order to accurately represent the U.S. population. The study has a margin of error of +/- 2.8%.

The Breakdown: Americans Who Don’t Believe in Love at First Sight

By gender:

  • Men: 39%
  • Women: 47%

By sexuality:

  • Straight: 43%
  • Gay: 37%

By marital status:

  • Single: 50%
  • Married: 39%
  • Divorced: 40%

By age:

  • 18 to 24: 54%
  • 25 to 34: 49%
  • 35 to 44: 33%
  • 45 to 54: 36%
  • 54 to 64: 44%
  • 65 and older: 49%

By race:

  • White: 43%
  • African-American: 52%
  • Hispanic: 36%
  • Asian: 45%

By income:

  • Under $25,000: 44%
  • $25,000 to $49,999: 37%
  • $50,000 to $74,999: 45%
  • $75,000 to $99,999: 39%
  • $100,000 to $124,999: 49%
  • $125,000 or higher: 50%

By region:

  • Northeast: 42%
  • Midwest: 47%
  • South: 43%
  • West: 42%

Visit DatingAdvice.com/Studies for more research on dating and relationship topics. 

Advertiser Disclosure

DatingAdvice.com is a free online resource that offers valuable content and comparison services to users. To keep this resource 100% free, we receive compensation from many of the offers listed on the site. Along with key review factors, this compensation may impact how and where products appear across the site (including, for example, the order in which they appear). DatingAdvice.com does not include the entire universe of available offers. Editorial opinions expressed on the site are strictly our own and are not provided, endorsed, or approved by advertisers.

Our Editorial Review Policy

Our site is committed to publishing independent, accurate content guided by strict editorial guidelines. Before articles and reviews are published on our site, they undergo a thorough review process performed by a team of independent editors and subject-matter experts to ensure the content’s accuracy, timeliness, and impartiality. Our editorial team is separate and independent of our site’s advertisers, and the opinions they express on our site are their own. To read more about our team members and their editorial backgrounds, please visit our site’s About page.