Middle-Agers 46% More Likely to Believe in Love at First Sight

Hayley Matthews

Written by: Hayley Matthews

Hayley Matthews

Hayley has over 10 years of experience overseeing content strategy, social media engagement, and article opportunities. She has also written hundreds of informational and entertaining blog posts. Her work has appeared in numerous publications, including Bustle, Cosmo, the Huffington Post, AskMen, and Entrepreneur. When she's not writing about dating news, relationship advice, or her fantasy love affair with Leonardo DiCaprio, she enjoys listening to The Beatles, watching Harry Potter reruns, and drinking IPAs.

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Edited by: Lillian Castro

Lillian Castro

Lillian Guevara-Castro brings more than 30 years of journalism experience to ensure DatingAdvice articles have been edited for overall clarity, accuracy, and reader engagement. She has worked at The Atlanta Journal and Constitution, The Gwinnett Daily News, and The Gainesville Sun covering lifestyle topics.

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Advertiser Disclosure

This is an exclusive study conducted by, which surveyed respondents over the course of three weeks to reflect an accurate representation of the U.S. population.

Outside of TV fiction and film fantasy, do Americans believe in love at first sight?

In our lastest study, we asked a wide cross-section of U.S. residents whether they thought falling in love is possible with just one glance.

The results show 35- to 44-year-old men and women are the most likely to think true love can happen upon first sight. They are 46 percent more likely to believe in this concept than men and women aged 18 to 24.

Rachel Dack,’s women’s dating expert, said Americans 35 and up are more likely to believe in love at first sight because they’ve had more time to experience and evaluate it (and relationships and intimacy in general) and have greater clarity about what love means to them than Americans under 35.

“In terms of relationship success, it is key to understand that love at first sight might be an amazing starting point, but it certainly does not keep a relationship going,” she said. “What is most important is nurturing your relationship and partner so the love between you grows and lasts.”

Homosexuals and Hispanics also are among the most likely demographics to say love at first sight exists.

Sixty-three percent of gay men and lesbian women answered in the affirmative versus 57 percent of their straight counterparts.

 “Americans 35-44 are 46 percent more likely

than those 18-24 to believe in love at first sight.” 

More than three in five Hispanic-Americans said falling in love is possible after only one look, but less than two in five African-Americans said it is.

Perhaps one of the most surprising statistics is men are more likely than women to believe in love at first sight (61 percent compared to 53 percent, respectively).

Among the least likely groups to approve are singles and high-wage-earners.

Singles have a 20 percent lower likelihood of siding with this belief than divorcees.

In terms of income, one in two of those making $125,000 or more a year said sometimes all it takes is a glimpse for love to blossom, while more than three in five of those earning between $25,000 and $49,999 annually said so.

The study surveyed 1,080 respondents over the course of three weeks, balancing responses by age, gender, income, race, sexuality and other factors in order to accurately represent the U.S. population. The study has a margin of error of +/- 2.8%.

The Breakdown:


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