Hispanics More Likely Than Blacks to Believe in Love at First Sight

C. Price

Written by: C. Price

C. Price

C. Price is part of's content team. She writes advice articles, how-to guides, and studies — all relating to dating, relationships, love, sex, and more.

Edited by: Lillian Castro

Lillian Castro

Lillian Guevara-Castro brings more than 30 years of journalism experience to ensure DatingAdvice articles have been edited for overall clarity, accuracy, and reader engagement. She has worked at The Atlanta Journal and Constitution, The Gwinnett Daily News, and The Gainesville Sun covering lifestyle topics.

Discuss This! Discuss This!
Advertiser Disclosure

This is an exclusive study conducted by, which surveyed respondents over the course of three weeks to reflect an accurate representation of the U.S. population.

Whether someone believes in love at first sight can have a lot to do with their personality, their outlook on life or even their culture. But how many Americans trust in the concept, and exactly how does it break down by demographics?’s latest in-house study found Hispanic-Americans are 33 percent more likely than African-Americans to believe in love at first sight.

The results also show it’s more common for gay Americans, middle-aged Americans and low-income earners to be more optimistic to the idea.

Sixty-three percent of homosexual men and women believe in love at first sight compared to 57 percent of their straight counterparts.

“Hispanic-Americans are 33% more

likely to believe in love at first sight.”

Americans aged 35 to 44 were more likely to think love at first sight exists than those aged 18 to 24, at 67 percent and 46 percent, respectively.

Respondents earning $25,000 to $49,999 a year were 26% more likely to answer in the affirmative than respondents earning $125,000 or more annually.

The least likely groups to embrace love at first sight were Midwesterners and singles.

At 53%, men and women living in the Midwest had the lowest responses among the regions, while singles had a 22% lower likelihood of believing in love at first sight than those who are married.

The study surveyed 1,080 respondents over the course of three weeks, balancing responses by age, gender, income, race, sexuality and other factors in order to accurately represent the U.S. population. The study has a margin of error of +/- 2.8%.

The Breakdown: Americans Who Believe in Love at First Sight

By gender:

  • Male: 61%
  • Female: 53%

By sexuality:

  • Straight: 57%
  • Gay: 63%

By marital status:

  • Single, Never Married: 50%
  • Married: 61%
  • Divorced: 60%

By age:

  • 18 to 24: 46%
  • 25 to 34: 51%
  • 35 to 44: 67%
  • 45 to 54: 64%
  • 65 and older: 56%

By race:

  • White: 57%
  • African-American: 48%
  • Hispanic: 64%
  • Asian: 55%

By income:

  • Under $25,000: 56%
  • $25,000 to $49,999: 63%
  • $50,000 to $74,999: 55%
  • $75,000 to $99,999: 61%
  • $100,000 to $124,999: 51%
  • $125,000 or higher: 50%

By region:

  • Northeast: 58%
  • Midwest: 53%
  • South: 57%
  • West: 58%

Visit for more research on dating and relationship topics.

Advertiser Disclosure is a free online resource that offers valuable content and comparison services to users. To keep this resource 100% free, we receive compensation from many of the offers listed on the site. Along with key review factors, this compensation may impact how and where products appear across the site (including, for example, the order in which they appear). does not include the entire universe of available offers. Editorial opinions expressed on the site are strictly our own and are not provided, endorsed, or approved by advertisers.

Our Editorial Review Policy

Our site is committed to publishing independent, accurate content guided by strict editorial guidelines. Before articles and reviews are published on our site, they undergo a thorough review process performed by a team of independent editors and subject-matter experts to ensure the content’s accuracy, timeliness, and impartiality. Our editorial team is separate and independent of our site’s advertisers, and the opinions they express on our site are their own. To read more about our team members and their editorial backgrounds, please visit our site’s About page.