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Study

Hispanics More Likely Than Blacks to Believe in Love at First Sight

C. Price

Written by: C. Price

C. Price

C. Price is part of DatingAdvice.com's content team. She writes advice articles, how-to guides, and studies — all relating to dating, relationships, love, sex, and more.

Edited by: Lillian Castro

Lillian Castro

Lillian Guevara-Castro brings more than 30 years of journalism experience to ensure DatingAdvice articles and reports have been edited for overall clarity, accuracy, and reader engagement.

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Advertiser Disclosure

This is an exclusive study conducted by DatingAdvice.com, which surveyed respondents over the course of three weeks to reflect an accurate representation of the U.S. population.


Whether someone believes in love at first sight can have a lot to do with their personality, their outlook on life or even their culture. But how many Americans trust in the concept, and exactly how does it break down by demographics?

DatingAdvice.com’s latest in-house study found Hispanic-Americans are 33 percent more likely than African-Americans to believe in love at first sight.

The results also show it’s more common for gay Americans, middle-aged Americans and low-income earners to be more optimistic to the idea.

Sixty-three percent of homosexual men and women believe in love at first sight compared to 57 percent of their straight counterparts.

“Hispanic-Americans are 33 percent more

likely to believe in love at first sight.”

Americans aged 35 to 44 were more likely to think love at first sight exists than those aged 18 to 24, at 67 percent and 46 percent, respectively.

Respondents earning $25,000 to $49,999 a year were 26 percent more likely to answer in the affirmative than respondents earning $125,000 or more annually.

The least likely groups to embrace love at first sight were Midwesterners and singles.

At 53 percent, men and women living in the Midwest had the lowest responses among the regions, while singles had a 22 percent lower likelihood of believing in love at first sight than those who are married.

The study surveyed 1,080 respondents over the course of three weeks, balancing responses by age, gender, income, race, sexuality and other factors in order to accurately represent the U.S. population. The study has a margin of error of +/- 2.8%.

The Breakdown: Americans Who Believe in Love at First Sight

By gender:

  • Male: 61%
  • Female: 53%

By sexuality:

  • Straight: 57%
  • Gay: 63%

By marital status:

  • Single, Never Married: 50%
  • Married: 61%
  • Divorced: 60%

By age:

  • 18 to 24: 46%
  • 25 to 34: 51%
  • 35 to 44: 67%
  • 45 to 54: 64%
  • 65 and older: 56%

By race:

  • White: 57%
  • African-American: 48%
  • Hispanic: 64%
  • Asian: 55%

By income:

  • Under $25,000: 56%
  • $25,000 to $49,999: 63%
  • $50,000 to $74,999: 55%
  • $75,000 to $99,999: 61%
  • $100,000 to $124,999: 51%
  • $125,000 or higher: 50%

By region:

  • Northeast: 58%
  • Midwest: 53%
  • South: 57%
  • West: 58%

Visit DatingAdvice.com/Studies for more research on dating and relationship topics. Photo source: vidavibrante.com.

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