Seniors 32% More Likely to “Booze It Up” on First Dates


Seniors 32% More Likely to “Booze It Up” on First Dates

Hayley Matthews Hayley Matthews • 10/08/15

This is an exclusive study conducted by, which surveyed respondents over the course of three weeks to reflect an accurate representation of the U.S. population.

They call it liquid courage for a reason – alcohol helps us get over our inhibitions and let loose. This makes it the perfect first date beverage, right?

For’s most recent study, we surveyed more than 1,000 Americans to find out who drinks on the first date and who prefers to go it sober. This is what we found.

Seniors in the 54 to 64 year age range are a whopping 32 percent more likely to indulge in a first date drink than those in the 18 to 24 year age range. The average legal drinking age is a factor here, but there’s more to it than that.

Our senior dating expert, April Braswell, said midlifers are more likely than younger folks to spend a first date at a fancier establishment, such as a nice restaurant or wine bar. In these contexts, it would seem odd not to “booze it up” a bit.

“Seniors are 32 percent more likely to

indulge in a first date drink than millennials.”

As well, midlife singles “focus on intriguing conversation on a first date,” which lends itself to having a nice glass of wine or a cold beer.

With years of interesting life stories to share with their date, baby boomers do not rely on shared activities for dates the same way millennials do. They can simply enjoy the company and conversation, as well as a nice drink.

Our study also showed another interesting trend with income. As income increases, it generally becomes more likely an American will have a first date drink.

Adults with an annual income of $125,000 or higher are a huge 41 percent more likely to partake in first date drinking than those who make less than $25,000 a year. If drinking on the first date is a luxury Americans can afford, they generally do.

The study surveyed 1,080 respondents over the course of three weeks, balancing responses by age, gender, income, race, sexuality and other factors in order to accurately represent the U.S. population. The study has a margin of error of +/- 2.8%.

The Breakdown:


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