QuestionPro: How to Make Dating Site Registrations Less of a Cookie-Cutter Experience

The Short Version: In the dating industry, competition is fierce. Dating websites have to work to make themselves stand out to singles so their niche services remain popular and profitable in the long run. To help dating brands reach out to online daters, QuestionPro offers unique survey software with customized features and 24/7 live support. Clients of this fast-growing company gain valuable insights into how to improve their services and grow a loyal customer base by polling the community. Additionally, dating websites can use the simple technology to build an innovative and interactive signup form that engages with customers on a personal level. For instance, QuestionPro’s brand new charming chatbot can bring a conversational feel to online registrations. Backed by international market research, QuestionPro is a one-stop solution for businesses seeking to connect meaningfully with users over the web.

I’ve gotten a lot of bewildering messages on dating websites. One time, a guy said, “Happy birthday.” Which sounds pretty straightforward, but my birthday is in June, and he sent the message in January. I thought maybe he was making a very strange joke until I saw a notification from the dating site also incorrectly wishing me a happy birthday.

As it turns out, I’d cut some corners when creating my dating profile and said my birthday was five months before the actual day. Oops. In my defense, I didn’t think it would matter.

Filling out forms about yourself is often a mind-numbing and time-consuming chore, and it’s easy to get a little lax in the details. Anyone signing up for a dating site is there to date, not write an autobiography, so dating profiles may end up hastily written by singles eager to cut to the chase.

QuestionPro’s new product Conversational Forms calls on dating brands to improve the signup process by adding a more personalized and conversational tone. The company’s feedback software enables businesses to survey online users in uniquely interactive ways. With simple templates and tools, dating websites can effectively increase customer engagement and encourage more signups overall.

“With QuestionPro’s service, I am able to see at any point of the day or month where we stand, and make adjustments immediately to resolve problems or make our site better.” — Preeti Nathan, Customer Insight Manager for Safeway

Headquartered in San Francisco, the QuestionPro team develops cutting-edge survey software to help you conduct polls, analyze online audiences, and make business decisions based on customer data. QuestionPro software opens a direct channel between brands and people. This fast-growing company was founded in 2005 and now boasts over 2.5 million clients in more than 100 countries.

For dating websites, QuestionPro’s comprehensive resources are an opportunity to innovate the online registration process to be more engaging, personal, and efficient, thereby ensuring that singles have a good experience starting from the moment they sign up.

“It’s an ongoing relationship. We have to listen,” Ray Poynter, Founder of Future Place and NewMR, said in a QuestionPro webinar. “Having an online community is not about sending out more surveys. It’s about doing more listening.”

The Conversational Forms app is a new innovation from QuestionPro. This tool asks questions one at a time and in an informal tone, the way a person would. Instead of a dry signup form, dating websites can offer new members a more personal chat-like survey.

The user-friendly QuestionPro app is compatible with all mobile devices.

QuestionPro’s chat-bot automatically and effortlessly conducts questionnaires on any tablet or mobile device. The engaging back and forth leads to an overall 500% increase in completion rates, according to QuestionPro’s internal numbers.

The immersive, polite, and customizable tool humanizes websites, and it can be created and implemented within seconds.
The chat-bot form creates a dialogue with users, asking questions in a more engaging and interactive way than a static form. As Lindsey Rapose, Product Manager for QuestionPro, said, “It’s easier to tell someone about yourself in conversation.” Dating websites can use this tool to improve the user’s experience during profile creation or satisfaction surveys.

“Using Conversational Forms to create a profile fosters a more give-and-take flow to it,” she added. “It’s more natural. So users are going to give more of their natural personality into their profiles, rather than an overly curated one.”

On cookie-cutter dating websites, the signup form tends to be a monotonous list of basic information. What’s your name? What’s your age? What’s your height? And if the dull interrogation lasts too long, some singles might give up halfway through. Other bored individuals, like me, might input false information in the name of expediency.

Dating brands should be aware of how they’re interacting with customers and refine that relationship from the outset. Joining a dating site shouldn’t be a hassle or headache — it should be fun!

QuestionPro enables clients to gain rich insights into customer opinions and behaviors.

QuestionPro can help dating websites innovate the space with engaging online survey tools. Using these resources, dating brands can customize their own signup forms and develop a more user-friendly interface. QuestionPro supports clients on a mission to build online communities based on user feedback.

By cultivating a more conversational and inviting tone during the signup, dating websites can get off on the right foot with singles and increase online engagement in meaningful ways.

“One of the worst things about online dating is sitting down and having to fill out a form about yourself,” Lindsey said. “The new Conversational Forms app offers a more engaging way for users to create their profiles.”

The dating industry serves a demanding and ever-changing audience of singles. Dating websites gain traction by separating themselves from their competition and keeping members active and engaged online. But it’s not always clear how to do that. From powerful survey software to educational webinars, QuestionPro has tons of useful resources to assist dating websites big and small.

If you’re wondering how to improve your site or what would make your members have a more enjoyable experience — just ask! QuestionPro allows you to distribute, collect, and analyze customized surveys on any subject. Lifestyle brands access more than 250 free survey templates crafted by the expert team.

With a free QuestionPro account, you can create your own form, poll, or survey for any niche audience. The software solutions are easy-to-navigate and affordable. Plus, in-depth analytical summaries come inclusive with the Corporate Package, which is the most popular of QuestionPro’s monthly membership plans.

QuestionPro puts emphasis on community and building a loyal following online by maintaining a relationship with your users. Through the Customer Community Tool, businesses can collect real-time feedback from customers via live chats, forums, surveys, or polls. This tool offers easy-to-read analytics, too, so dating websites can keep tabs on engagement, brand loyalty, customer experience, and other key drivers of successful businesses.

Watch on

QuestionPro cultivates an interactive conversation between businesses and customers. Measuring customer satisfaction becomes easy with this online survey platform. Instead of trying to estimate your success based on membership numbers or activity logs, QuestionPro’s analytics provide a much more personalized look at how users are feeling about the site’s features, functionality, and efficacy.

“QuestionPro has the breadth and depth of tools that a marketing researcher needs to do his job,” Nino Ninov, Director of Market Research and Analytics for Rosetta Stone, said in a testimonial. “They are also constantly innovating, adding new capabilities, and expanding their services.”

QuestionPro’s team of experts largely come from backgrounds in sales, marketing, business, and tech. Decades of experience inform everything they do. The leadership team prioritizes feedback and innovation as the keys to overall business growth. CEO and Founder Vivek Bhaskaran has led QuestionPro from its inception and played a pivotal role in developing the strategy that positioned the company as a leading provider of web-based research software.

QuestionPro offers steadfast customer support on an international scale. With technical prowess and unabating enthusiasm, the team provides 24/7 live support in multiple languages to ensure customer satisfaction in every product. The international company has offices in Silicon Valley; Provo, Utah; Berlin; Merida-Yucatan, Mexico; Pune, India; and Dubai.

Watch on

Over the years, QuestionPro has worked with top web-based companies including Rosetta Stone, DigitalHands, eTownPanel.com, CareerBuilder.com, and the Wildlife Society. In 2008, the company placed 172nd in Inc Magazine’s top 500 Fastest Growing Private Companies due to growing 1,389.7% over the course of three years.

“We’re innovators, creators, technologists, and visionaries,” according to the website. “We’re passionate about building easy-to-use software that allows our clients to listen to their customers and make informed decisions.”