61% of Modern Women Think 1950s Men are More Attractive

C. Price

Written by: C. Price

C. Price

C. Price is part of's content team. She writes advice articles, how-to guides, and studies — all relating to dating, relationships, love, sex, and more.

Edited by: Lillian Castro

Lillian Castro

Lillian Guevara-Castro brings more than 30 years of journalism experience to ensure DatingAdvice articles have been edited for overall clarity, accuracy, and reader engagement. She has worked at The Atlanta Journal and Constitution, The Gwinnett Daily News, and The Gainesville Sun covering lifestyle topics.

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According to a new study, the average modern woman would take a 1950s man over his 2013 counterpart.

Men’s grooming brand Scaramouch & Fandango released the study’s results, finding more than half of all modern women (61 percent) consider the 1950s man to be more attractive and desirable than a modern 21st century man.

Women stated they appreciated the good grooming, good style and good manners of the quintessential 1950s man.

Grooming played a large role in the results, which noted 47 percent of modern men lack any sort of grooming regimen. By contrast, the 1950s man maintained a clean, tailored look without indulging in the fussiness of the modern “metro-sexual.”


“The 1950s man maintained a tailored look without

the fussiness of the modern ‘metro-sexual.'”

Finally, women also desired many personality traits of classical masculinity inherent within the 1950s man, as epitomized by Don Draper of “Mad Men,” and considered these traits lacking within modern males.

However, some have reacted to the study by noting the 1950s man desired by these women is primarily fictional, or at least distorted through a highly selective filter of nostalgia.

While 1950s men may have demonstrated better traditional manners than modern men, they also believed women belonged at home and women who wanted to earn their own keep had few professional options to pursue.

Modern women may find certain aspects of the 1950s male desirable, but it’s unlikely they’d be happy living with the era’s gender dynamics.

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