Go Figure: Sex More Popular Than Drinking and Studying

C. Price

Written by: C. Price

C. Price

C. Price is part of's content team. She writes advice articles, how-to guides, and studies — all relating to dating, relationships, love, sex, and more.

Edited by: Lillian Castro

Lillian Castro

Lillian Guevara-Castro brings more than 30 years of journalism experience to ensure DatingAdvice articles have been edited for overall clarity, accuracy, and reader engagement. She has worked at The Atlanta Journal and Constitution, The Gwinnett Daily News, and The Gainesville Sun covering lifestyle topics.

Discuss This! Discuss This!
Advertiser Disclosure

According to a new study, the sex you’re having, or not having, might be the most important factor when it comes to your overall level of happiness with your life.

The study was performed by Carsten Grimm, with the University of Canterbury in New Zealand, who utilized what he referred to as “experience sampling” to derive a clear picture of what activities had the greatest positive and negative impact on people’s lives.

Grimm used text messaging at random intervals throughout the day to contact the study’s participants, asking them what they had done that day and how those activities made them feel.

According to Grimm, this form of sampling was highly effective, with a 97 percent response rate to his texts, producing what he referred to as “a really rich sample of everyday life to look at.”


“Sex, by contrast, appears to

meet all happiness needs.”

After accumulating his data, Grimm divided the results into three broad categories related to happiness — pleasure (sensory enjoyment), engagement (total absorption) and meaning (being part of something bigger).

Grimm found sex took the lead when it came to happiness-producing activities, taking the top spot in all three of these categories.

Other activities ranked high in more than one category of happiness, but sex was the only activity ranking high in all three.

For example, people found drinking and partying to be pleasurable but not particularly meaningful, while on the flip side, people found studying meaningful but not a lot of fun.

Sex, by contrast, appears to meet all happiness needs, making it a key factor in what Grimm referred to as “the full life.”

Source: the University of Canterbury in New Zealand.

Advertiser Disclosure is a free online resource that offers valuable content and comparison services to users. To keep this resource 100% free, we receive compensation from many of the offers listed on the site. Along with key review factors, this compensation may impact how and where products appear across the site (including, for example, the order in which they appear). does not include the entire universe of available offers. Editorial opinions expressed on the site are strictly our own and are not provided, endorsed, or approved by advertisers.

Our Editorial Review Policy

Our site is committed to publishing independent, accurate content guided by strict editorial guidelines. Before articles and reviews are published on our site, they undergo a thorough review process performed by a team of independent editors and subject-matter experts to ensure the content’s accuracy, timeliness, and impartiality. Our editorial team is separate and independent of our site’s advertisers, and the opinions they express on our site are their own. To read more about our team members and their editorial backgrounds, please visit our site’s About page.