How Big of a Role Does Your Brain Play in Getting Turned On?

Hayley Matthews

Written by: Hayley Matthews

Hayley Matthews

Hayley has over 10 years of experience overseeing content strategy, social media engagement, and article opportunities. She has also written hundreds of informational and entertaining blog posts. Her work has appeared in numerous publications, including Bustle, Cosmo, the Huffington Post, AskMen, and Entrepreneur. When she's not writing about dating news, relationship advice, or her fantasy love affair with Leonardo DiCaprio, she enjoys listening to The Beatles, watching Harry Potter reruns, and drinking IPAs.

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Edited by: Lillian Castro

Lillian Castro

Lillian Guevara-Castro brings more than 30 years of journalism experience to ensure DatingAdvice articles have been edited for overall clarity, accuracy, and reader engagement. She has worked at The Atlanta Journal and Constitution, The Gwinnett Daily News, and The Gainesville Sun covering lifestyle topics.

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It might not sound all that groundbreaking to learn certain people are more wired for sex than others, but new research from UCLA is expanding on that concept.

Using old-fashioned EEGs, researchers sought to pinpoint the electroencephalogram activity from volunteers of both genders while they viewed intimate and non-intimate images.

Forty men and 22 women between the ages of 18 and 40 were recruited for the study, in which researchers found certain people of both sexes were more sensitive to sexual cues.

Those same participants also were found to have more partners than average and needed fewer sexual cues to get aroused.

Nicole Prause, a research scientist in the department of psychiatry in the UCLA Semel Institute for Neuroscience and Human Behavior, led the research, which appears in the journal Social Cognitive and Affective Neuroscience.

The process explained

More than 200 images were used in the research, a split between pleasant, unpleasant and neutral photographs. Pleasant included some images of intimacy ranging from less graphic snapshots, like people kissing, to more clear imagery of people having sex.

Participants were shown the images as their brain activity was charted.

Regardless of how explicit the shots were, some participants responded to nearly all of the intimate ones, almost suggesting some participants have a prowling eye.

It was these same individuals who also were found to have a higher average number of sexual partners in the previous year.

It’s worth noting neither gender was found to be more likely to respond to the intimate imagery, meaning openness to sexuality is just as likely to be seen in women as men.

The process explained

Prause’s take on the results

Prause writes in her findings that the EEG proved a powerful tool in determining how motivated the brain is toward certain cues.

Nicole Prause

Nicole Prause

However, Prause stops short of identifying the more sexually inclined minds as “addicted.”

“People may be more sensitive to sexual cues and engage in behaviors that aren’t helpful for them, but this study suggests you don’t need to use the label of addiction to describe that,” Prause told Time magazine.

Those subjects, she explains, are not chasing a high but instead a biological sensitivity to sexual cues, one that sets their own arousal threshold at a much lower level compared to others.


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