Study: Liberals and Conservatives Look for Similar Things When Online Dating

C. Price

Written by: C. Price

C. Price

C. Price is part of's content team. She writes advice articles, how-to guides, and studies — all relating to dating, relationships, love, sex, and more.

Edited by: Lillian Castro

Lillian Castro

Lillian Guevara-Castro brings more than 30 years of journalism experience to ensure DatingAdvice articles have been edited for overall clarity, accuracy, and reader engagement. She has worked at The Atlanta Journal and Constitution, The Gwinnett Daily News, and The Gainesville Sun covering lifestyle topics.

Discuss This! Discuss This!
Advertiser Disclosure

Politicians often say more things unite conservatives and liberals than actually divide them. Apparently, you can add online dating to that list.

New research from the University of Miami suggests whether someone’s inclination is blue or red, they are still looking for many of the same things when dating online.

In many cases, the study revealed, conservative and liberals were found to be looking for themselves.

Using a sampling of nearly 3,000 profiles from a popular online dating website, the researchers examined user preferences from members who indicated being either liberal or conservative.

Researchers found members of both groups were interested in someone with many of the same characteristics they possess, including political bend.

“Both groups are interested in

someone with the same characteristics.”

Based on the research, conservatives who use online dating were more likely to be white men while liberals were more likely to be single and without children.

Additionally, conservatives were found less likely to accept or consider a dissimilar partner compared to liberals.

The authors point out that most online daters, 57 percent in this study, identify themselves as being somewhere in the middle between liberal or conservative.

The study warns that the ongoing tendency of people to seek out similar dating prospects only adds to the increasing gulf dividing liberals and conservatives today.

“Parents pass their political preferences onto their children,” said study co-author Casey Klofstad, a political scientist at UM. “So, if we are more easily able to find someone like ourselves by ‘shopping’ for a partner online, Internet dating could hasten this process of political polarization.”


Advertiser Disclosure is a free online resource that offers valuable content and comparison services to users. To keep this resource 100% free, we receive compensation from many of the offers listed on the site. Along with key review factors, this compensation may impact how and where products appear across the site (including, for example, the order in which they appear). does not include the entire universe of available offers. Editorial opinions expressed on the site are strictly our own and are not provided, endorsed, or approved by advertisers.

Our Editorial Review Policy

Our site is committed to publishing independent, accurate content guided by strict editorial guidelines. Before articles and reviews are published on our site, they undergo a thorough review process performed by a team of independent editors and subject-matter experts to ensure the content’s accuracy, timeliness, and impartiality. Our editorial team is separate and independent of our site’s advertisers, and the opinions they express on our site are their own. To read more about our team members and their editorial backgrounds, please visit our site’s About page.