Women Who Flirt During Negotiations Leave More Positive Impressions

C. Price

Written by: C. Price

C. Price

C. Price is part of DatingAdvice.com's content team. She writes advice articles, how-to guides, and studies — all relating to dating, relationships, love, sex, and more.

Edited by: Lillian Castro

Lillian Castro

Lillian Guevara-Castro brings more than 30 years of journalism experience to ensure DatingAdvice articles have been edited for overall clarity, accuracy, and reader engagement. She has worked at The Atlanta Journal and Constitution, The Gwinnett Daily News, and The Gainesville Sun covering lifestyle topics.

Discuss This! Discuss This!
Advertiser Disclosure

Can women flirt to gain the upper hand when negotiating?

A new study attempted to answer this question, setting out to determine the potential positive or negative impact from women using their “feminine charm” in negotiations.

The participants consisted of 100 students (36 female and 64 male) who were enrolled in an MBA negotiation course. Students were asked to fill out a survey to determine their likelihood of advantageously using personal charm in their negotiations.

Researchers found women who stated they relied on personal charm left a greater positive impression in their negotiations, while no such correlation was found among male charmers.


“Flirtatious women regularly received superior

results in their negotiations than neutral females.”

Researchers performed an additional three experiments, finding in each case that flirtatious women (even fictional flirtatious women) regularly received superior results in their negotiations than neutral females.

In fact, flirting made female negotiators both more competitive and more likable. The research even found flirting was more effective in negotiations when it was perceived to have a sexualized intent, not simply a friendly interpretation.

However, women who were perceived to be warmer were often also perceived to be less competent at their professional tasks, and women who were perceived to be “too nice” could hurt their long-term standings in work environments.

Instead, researchers found flirting as a negotiation strategy was most effective in situations that blended personal and professional motivations and where direct competition wasn’t at play between both sides of the negotiation.

Still, when it comes down to it, the study found properly balanced flirtatiousness can help a woman advance professionally in the workplace, similar to the way “expressions of anger enhance men’s status,”suggesting men and women need to employ different interpersonal strategies to gain a professional edge.

Source: Berkeley.edu. Photo source: smh.com.au

Advertiser Disclosure

DatingAdvice.com is a free online resource that offers valuable content and comparison services to users. To keep this resource 100% free, we receive compensation from many of the offers listed on the site. Along with key review factors, this compensation may impact how and where products appear across the site (including, for example, the order in which they appear). DatingAdvice.com does not include the entire universe of available offers. Editorial opinions expressed on the site are strictly our own and are not provided, endorsed, or approved by advertisers.

Our Editorial Review Policy

Our site is committed to publishing independent, accurate content guided by strict editorial guidelines. Before articles and reviews are published on our site, they undergo a thorough review process performed by a team of independent editors and subject-matter experts to ensure the content’s accuracy, timeliness, and impartiality. Our editorial team is separate and independent of our site’s advertisers, and the opinions they express on our site are their own. To read more about our team members and their editorial backgrounds, please visit our site’s About page.