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The Short Version: Sarah Jones, a premier dating coach in California, has always had a soft spot for introverted men. Her father, brother, and boyfriend are all engineers, and she wished these soft-spoken guys could see themselves through her eyes. In 2014, she founded Introverted Alpha to help reserved men build their confidence in dating and social settings. Her refined 12-step program guides singles through three phases of dating: feeling more sexually attractive, connecting with great single women, and going on successful dates. A friendly team of dating coaches backs up Introverted Alpha’s online lessons with personal coaching sessions held over the phone. It’s a comprehensive and systematic program designed to empower the shy single guy. With the help of Introverted Alpha’s dynamic and knowledgeable team, you can get your love life on track just by being yourself.
One day, a San Francisco single consulted with Sarah Jones, Founder of Introverted Alpha, to get to the root of his dating troubles. He was a well-rounded and intelligent guy, but he just wasn’t connecting with women he was excited about. He’d spent months being disappointed by pick-up artist techniques that did not feel natural to him.
During the course of his work with Sarah, he met a woman at work, and they started dating. The problem was the more he liked her, the less bold he was with her for fear of making her uncomfortable. He worked through this in sessions with Sarah, and she encouraged him to touch his date more and escalate their relationship. However, when the rubber met the road, he kept holding back. By his fifth date, he was friend-zoned.
After that, he decided to never hold back again. Sarah watched as he drew his own line in the sand, having seen firsthand what happens when a woman wants to date and be ravished by him, but he falls flat.
The very next woman he dated is now his fiancée.
“Linear, logical guys are more irresistible than they know.” — Sarah Jones, Founder of Introverted Alpha
Since 2014, Introverted Alpha’s dating coaching services have inspired single men to feel more comfortable owning who they are and what they have to offer women. From her headquarters in San Francisco, Sarah runs an online coaching program geared toward introverted singles who range in age from 19 to 51. Sarah told us the most common age is about 27, when men have their careers in order and start thinking about settling down.
A passionate and experienced dating coach, Sarah emphasizes respect, authenticity, and cooperation in dating. She advises working with your date, not against her, to establish a lasting and satisfying connection.
“It’s an art to connect with someone,” Sarah said. “And it’s enjoyable when you know how to do it — like dancing. You want to collaborate with your partner to make a beautiful dance together.”
Throughout her life, Sarah Jones found herself surrounded by introverted and thoughtful men. Her dad. Her brother. Her boyfriend. All engineers. She has always valued the quiet integrity of the reserved gentlemen in her life and wanted to bring out the best in them. After working as a tutor and an artist in her 20s, Sarah decided she wanted to become a dating coach and make a difference in the lives of single men.
In one-on-one sessions, she never tried to turn introverts into extroverts. Instead she wanted to show smart, successful, and shy men they don’t need to change themselves to get dates.
Her belief in the shy guy led her to establish Introverted Alpha, a dating coaching business that serves a specific type of single man. According to her company’s internal numbers, over 25% of her clientele are engineers. They’re often career-oriented, soft-spoken, and genuine people.
“I really love introverted men, and I have all my life,” she said. “That’s why I created the business. It’s for them, and it always will be.”
For the past three years, Sarah has coached and empowered introverted men to become the best and most authentic version of themselves. In her work, she’s found that being gentle and pleasant is the most effective coaching technique. Her positive-minded team feels excited to help men come into their own. “We tell them to enjoy the hell out of being you,” she said.
Introverted Alpha is staffed by a team of seven full-time and part-time coaches, including Sarah, who work remotely from across North America. It’s a relaxed and motivated work culture. Every day, the team’s g-chat is filled with emojis and exclamation marks as they celebrate the progress and successes of their clients.
“Our team is great. Everybody is so smart and so devoted to Introverted Alpha’s mission,” Sarah told us. “I’m really humbled by that.”
Though the niche coaching business was Sarah’s brainchild, her current team is just as passionate in their advocacy and support for the introverted man. “We all love the guys. We work together on this mission to help them feel powerful,” she said. “Together, we call introverted men to a higher standard of themselves while respecting where they’re at now.”
Sarah is a no-muss no-fuss kind of dating coach, and her business is pretty straightforward — there’s one comprehensive coaching program for a specific type of male dater. The Introverted Alpha program offers 12 module courses and one-on-one dating coaching to usher clients through the three phases of successful dating — from defining your ideal woman to deepening your relationship with a date. The course is all online and over the phone, so clients come from around the world, from California to the Netherlands, to learn from top dating coaches.
Taking a can-do approach, Introverted Alpha clearly outlines logical steps to feeling attractive, connecting with women, and going out on dates. You can see an overview of each module before signing up, so clients know exactly what to expect.
Sarah’s unique regimen couples weekly online modules with personal coaching by phone. Coaches Georgia and Tiffany talk with clients in half-hour sessions about the modules and how its lessons can be applied to the client’s own life and experiences. The personalized process has been tweaked over time to thoroughly cover relevant dating issues and proactive dating strategies.
“We partner together to get you a result. We only have the one program, and it’s intense, but it yields great results,” Sarah said. “For now, I feel this is the best way to help introverted men.”
Many clients come away from the Introverted Alpha course with a renewed sense of confidence in their own attractive qualities. “They’re self-actualizing in the process,” Sarah said. “Dating is just the way they regain that confidence.”
Sarah is all about encouraging introverted men to improve their lives. Currently, she’s developing a new in-depth program that will support men beyond dating. The dynamic course will deal with sexuality, socialization, and other personal matters with the goal of helping clients find fulfillment in their lives.
As a whole, Introverted Alpha promotes an uplifting message that being at your best is the best way to be. “What’s most important and special for my clients is they feel more like themselves — that’s what matters most,” Sarah said.
The Introverted Alpha blog offers general coaching on topics such as dating etiquette, confidence, signals, and fear of rejection. Whether you’re wondering how to bring up exclusivity or when to step out of your comfort zone, the blog’s articles add clarity to the dating experience and endorse positive actions for men genuinely seeking to connect with women. Sarah also wrote a free ebook to inspire and instruct introverted daters. The 22-page manual offers valuable dating exercises and insights on what being attractive truly means.
Another free resource is the Introverted Alpha YouTube channel, which is packed with engaging advice on how to approach and attract a woman by playing to your strengths. The dating experts focus on confidence, not cheesy lines or manipulative tactics, to win a date’s affection.
“All the information is online. Our clients are smart guys, and I think it’s important to let them know everything upfront.” — Sarah Jones
In the words of Sarah’s official bio, “With over 250,000 unique site visitors and $595,000 in revenue within the company’s first three years, Introverted Alpha has become the strong alternative to ‘pick-up artist’ advice.”
Introverted Alpha’s free materials speak out against pick-up culture, asserting that nice guys can land a date simply by being genuine. “Don’t be someone you’re not,” Sarah advised. “Be what’s great about you.”
Sarah encourages daters to do their homework on their own on the website. Anyone can read up on her approach to dating, take her advice, and improve their love lives. Introverted Alpha doesn’t keep secrets or withhold information from prospective clients. Being open and genuine is an ingrained aspect of the business.
“We don’t sell information,” Sarah told us. “What we sell is tailored, one-to-one feedback. The magic happens when you’re learning in a structured way and have coaches who can apply those lessons to you.”
Sarah began Introverted Alphas to help introverted men become the best version of themselves and feel confident in their ability to attract quality women. Her compassionate approach to dating coaching empowers men to feel more at ease in all kinds of dating and social situations. Open-minded clients, like the San Francisco single, who listen, learn, and take the advice to heart, often see drastic improvements in their personal lives.
Introverted Alpha’s effective coaching program combines do-it-yourself courses with individualized attention so clients benefit from an interactive learning environment. Over the course of 12 weeks, the coaches provide cogent advice on flirtation, sexuality, attraction, relationships, self-esteem, and so much more. Their uplifting and systematic guidance gives men the tools to improve their love lives.
The dating coaches dole out advice with compassion and respect, firmly believing in the innate attractiveness of introverted men. Sarah feels privileged to work with introverted men who are truly diamonds in the rough. “Everyone is so unique, and it never gets boring,” she said. “My clients are all wonderful. They’re all great in their own ways.”
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